Sokrati

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Sokrati

  1. 1. Renuka Jadhav: BT 1111Devendra Paithanker:PHM 1138Manish Rai:PHM 1148Shruti Amin: BT 1114Amarnath J:PHM 1144
  2. 2.  Sokrati, registered in India as Bogolik Software Solutions Pvt Ltd, is a Digital Marketing Agency, founded by ex-Amazonians primarily to address existing inefficiencies & challenges in managing Paid Search Marketing campaigns for Advertisers in Online Retail & Travel Sectors. They are a software and services company which has developed industrys only end-to-end Digital Marketing Software that can synchronize ever-changing website content with Online Paid Search Campaigns in a real-time fashion.
  3. 3.  Ashish Mehta, Co-Founder & CEO :Oversees the Product Strategy & Business Development at Sokrati. He brings over 8 years of Digital Marketing & Product Development experience to Sokrati. Santosh Gannavarapu, Co-Founder & CTO:Oversees the technology behind Sokrati. He is involved with the architecture, scalability and engineering empowering technology that delivers millions of ads. Anubhav Sonthalia, Co-Founder & COO: Manages delivery & operations for the company
  4. 4.  They have grown & expanded services to offer an integrated platform to effectively manage paid Search Campaigns across multiple Digital Marketing Channels like Search, Social Medial & Display Networks. Some of the well-known brands use Sokratis Services and software to harness data to target custom audiences at scale, optimize performances, and globally manage paid search campaigns across multiple Digital Marketing Channels.
  5. 5.  By operating under the philosophy they have grown into becoming one of the largest Digital Marketing Agencies in India, populated by talented individuals with passion for Customer Success & Growth
  6. 6. Sokrati thrives by three principles: Obsession for Customer Satisfaction Aggressive & Continuous Innovation through Technology Providing outlet for Employees creativity & ideas
  7. 7.  They are a software and services company which has developed industrys only end-to-end Digital Marketing Software that can synchronize ever-changing website content with Online Paid Search Campaigns in a real-time fashion. Some of the well-known brands use Sokratis Services and software to harness data to target custom audiences at scale, optimize performances, and globally manage paid search campaigns across multiple Digital Marketing Channels.
  8. 8.  Retail Offering Financial Services Travel Offering Platform Offering Online Classifieds
  9. 9. CASE STUDY Client : Online Retail (e-Commerce)The client is one of the fastest growing e-tailer selling Branded LifeStyle & Soft Goods like Shoes, Clothing, etc.
  10. 10.  India is experiencing its boom in Online Retail vertical with a lot of investments & several players coming in together and working hard to establish Brand and Volumes. A leading Online Retailer in Lifestyle & Soft-Goods (Apparel, Shoes, etc) aimed to grow very rapidly in the market, of course without losing a tab on Cost per Sale equation. The retailer managed Paid Search using Google Team’s help and manual efforts involved, however the volumes & analytics were very hard to come by. The Client chose Sokrati as their Search Partner and provided the goals to increase volumes by more than 2x while keeping the costs stable.
  11. 11.  Sokrati’s platform is built with a niche for eCommerce players – where the content is dynamic and analytics more complex. Sokrati deployed its platform to deeply integrate Catalog data into its Search Platform to increase the volumes & relevancy of traffic acquired through Search channels. Sokrati expanded the campaigns with product level Ad Groups with relevant promotion and price information . Promotions were updated in Ad Copies real-time.
  12. 12.  Campaigns were aggressively expanded across Google’s Display Network to increase coverage. Sokrati deployed real-time bid & keyword optimizations based on Website Content Changes & performance seen.
  13. 13.  Within 10 weeks of Campaign launch, Sokrati was able to increase the Sales by over 6x while increasing the Cost per Sales only by 20%.
  14. 14. THANK YOU

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