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40 Stats You Need To Know About Retargeting

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40 stats you need to know about retargeting right now!

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40 Stats You Need To Know About Retargeting

  1. 1. CHANGO.COM/RETARGETING 40 stats you need to know about retargeting
  2. 2. CHANGO.COM/RETARGETING The claim: Retargeting addresses common problems for advertisers
  3. 3. CHANGO.COM/RETARGETING The average Web site conversion rate is a little more than 2 percent. 01 Source: CMO.com, November 2013
  4. 4. CHANGO.COM/RETARGETING In a study that evaluated various strategies in terms of the average lift in search activity generated for an advertised brand, retargeting represented the highest lift in trademark search behavior at 1,046 percent. 02 Source: CMO.com, November 2013
  5. 5. CHANGO.COM/RETARGETING Retargeting can boost ad response up to 400 percent. 03 Source: CMO.com, November 2013
  6. 6. CHANGO.COM/RETARGETING CPG company Kimberly-Clark relies on retargeting, saying it is seeing 50 to 60 percent higher conversion rates among consumers who have been retargeted. 04 Source: CMO.com, November 2013
  7. 7. CHANGO.COM/RETARGETING Web site visitors who are retargeted with display ads are 70 percent more likely to convert on your Web site. 05 Source: CMO.com, November 2013
  8. 8. CHANGO.COM/RETARGETING The claim: Retargeting has gone mainstream
  9. 9. CHANGO.COM/RETARGETING 75% of consumers have noticed being retargeted after they visited an advertiser’s web site. 06 Source: Marketing Land, December 2013
  10. 10. CHANGO.COM/RETARGETING 7% of consumers have responded to a special offer in those ads. 07 Source: Marketing Land, December 2013
  11. 11. CHANGO.COM/RETARGETING 46% of consumers indicated either a neutral or unconcerned reaction to being retargeted by retailers. 08 Source: Marketing Land, December 2013
  12. 12. CHANGO.COM/RETARGETING The claim: Retargeting is one of the most effective ways to generate sales
  13. 13. CHANGO.COM/RETARGETING 56% of retargeting is used to acquire customers. 09 Source: Chango-Digiday State of the Retargeting Industry Report (SOTI), May 2014.
  14. 14. CHANGO.COM/RETARGETING 42% of retargeting is used to build brand awareness. 10 Source: Chango-Digiday State of the Retargeting Industry Report (SOTI), May 2014.
  15. 15. CHANGO.COM/RETARGETING Chango.com/retargeting 11% of retargeting is used to acquire competitors’ customers. 11 Source: Chango-Digiday State of the Retargeting Industry Report (SOTI), May 2014.
  16. 16. CHANGO.COM/RETARGETING The claim: There is more than one type of retargeting
  17. 17. CHANGO.COM/RETARGETING There are at least 7 types of retargeting. Chango.com/7types 12
  18. 18. CHANGO.COM/RETARGETING Each type of retargeting can be used for at least 2 or 3 goals. 13 Source: Chango-Digiday State of the Retargeting Industry Report (SOTI), May 2014.
  19. 19. CHANGO.COM/RETARGETING 88% of marketers are using site retargeting. 14 Source: Chango-Digiday State of the Retargeting Industry Report (SOTI), May 2014.
  20. 20. CHANGO.COM/RETARGETING The #1 use case for site retargeting is to convert site visitors. 15 Source: Chango-Digiday State of the Retargeting Industry Report (SOTI), May 2014.
  21. 21. CHANGO.COM/RETARGETING 65% of marketers are using search retargeting. 16 Source: Chango-Digiday State of the Retargeting Industry Report (SOTI), May 2014.
  22. 22. CHANGO.COM/RETARGETING The #1 use case for search retargeting is to find new customers. 17 Source: Chango-Digiday State of the Retargeting Industry Report (SOTI), May 2014.
  23. 23. CHANGO.COM/RETARGETING The agency view: “Retargeting is over-utilized almost on every single platform just because people believe it's predictable,” - Brian Decker, Managing Director of Client and Social Action Leadership, Mindshare Source: Chango-Digiday State of the Retargeting Industry Report (SOTI), May 2014.
  24. 24. CHANGO.COM/RETARGETING The claim: Retargeting budgets are growing
  25. 25. CHANGO.COM/RETARGETING 63% of marketers take retargeting budgets from display advertising. 18 Source: Chango-Digiday State of the Retargeting Industry Report (SOTI), May 2014.
  26. 26. CHANGO.COM/RETARGETING 10% of marketers give retargeting its own budget. 19 Source: Chango-Digiday State of the Retargeting Industry Report (SOTI), May 2014.
  27. 27. CHANGO.COM/RETARGETING The claim: Retargeting on social media is gaining traction
  28. 28. CHANGO.COM/RETARGETING Social is going to be the #1 game changer in the way marketers think about marketing. 20 Source: Chango-Digiday State of the Retargeting Industry Report (SOTI), May 2014.
  29. 29. CHANGO.COM/RETARGETING 80% of marketers think that paid social is somewhat important to their marketing strategy. 21 Source: Chango-Digiday State of the Retargeting Industry Report (SOTI), May 2014.
  30. 30. CHANGO.COM/RETARGETING 33% of marketers give paid social its own budget. 22 Source: Chango-Digiday State of the Retargeting Industry Report (SOTI), May 2014.
  31. 31. CHANGO.COM/RETARGETING Facebook Exchange is the #1 platform for social retargeting. 23 Source: Chango-Digiday State of the Retargeting Industry Report (SOTI), May 2014.
  32. 32. CHANGO.COM/RETARGETING 67% of marketers run retargeting campaigns on Facebook Exchange. 24 Source: Chango-Digiday State of the Retargeting Industry Report (SOTI), May 2014.
  33. 33. CHANGO.COM/RETARGETING When looking at more than 1 billion impressions from 547 advertisers running retargeting campaigns on FBX's right-hand side, FBX News Feed, and standard Web retargeting, after just one month FBX News Feed accounted for 15 percent of clicks, despite having just 0.5 percent of the total ad impressions. 25 Source: CMO.com, November 2013
  34. 34. CHANGO.COM/RETARGETING 38% of marketers run retargeting campaigns on Twitter. 26 Source: Chango-Digiday State of the Retargeting Industry Report (SOTI), May 2014.
  35. 35. CHANGO.COM/RETARGETING The agency view: “Facebook really dominates mobile activity, and so if you're going to try and catch a consumer's eyeball, you need to be on mobile,” Natalie Brokenham, SVP and Managing Partner of Digital, Universal McCann’s Source: Chango-Digiday State of the Retargeting Industry Report (SOTI), May 2014.
  36. 36. CHANGO.COM/RETARGETING The claim: Retargeting on mobile devices is coming out of age
  37. 37. CHANGO.COM/RETARGETING 90% of American adults own a mobile phone. 27 Source: June 2013 Pew research study
  38. 38. CHANGO.COM/RETARGETING 74% of marketers define mobile as smartphone and tablets. 28 Source: Chango-Digiday State of the Retargeting Industry Report (SOTI), May 2014.
  39. 39. CHANGO.COM/RETARGETING 1 billion Facebook users log in at least once a month via mobile. 29 Source: Facebook earnings report Q1 2014
  40. 40. CHANGO.COM/RETARGETING 45% of marketers think that mobile targeting is soon-to-be mature. 30 Source: Chango-Digiday State of the Retargeting Industry Report (SOTI), May 2014.
  41. 41. CHANGO.COM/RETARGETING 45% of marketers said they are somewhat successful with mobile retargeting. 31 Source: Chango-Digiday State of the Retargeting Industry Report (SOTI), May 2014.
  42. 42. CHANGO.COM/RETARGETING Chango.com/retargeting 41% of marketers believe that social ad exchanges are key to mobile success. 32 Source: Chango-Digiday State of the Retargeting Industry Report (SOTI), May 2014.
  43. 43. CHANGO.COM/RETARGETING The #1 challenge with mobile retargeting is the lack of cookies on iOS devices. 33 Source: Chango-Digiday State of the Retargeting Industry Report (SOTI), May 2014.
  44. 44. CHANGO.COM/RETARGETING The brand view: “Social platforms are going to be a big boost for mobile retargeting,” Reggie Bradford, SVP of Product Development, Oracle Source: June 2013 Pew research study
  45. 45. CHANGO.COM/RETARGETING 87% of marketers are buying mobile ads on browser. 34 Source: Chango-Digiday State of the Retargeting Industry Report (SOTI), May 2014.
  46. 46. CHANGO.COM/RETARGETING 66% of marketers are buying mobile ads in apps. 35 Source: Chango-Digiday State of the Retargeting Industry Report (SOTI), May 2014.
  47. 47. CHANGO.COM/RETARGETING The agency view: “The key for mobile is much better targeting,” - Barry Lowenthal, President, The Media Kitchen Source: June 2013 Pew research study
  48. 48. CHANGO.COM/RETARGETING The claim: View-through is getting traction in measuring the effectiveness of retargeting campaigns
  49. 49. CHANGO.COM/RETARGETING 57% of marketers use a combination of click-through rates and view-through rates as measurement for their retargeting efforts. 36 Source: Chango-Digiday State of the Retargeting Industry Report (SOTI), May 2014.
  50. 50. CHANGO.COM/RETARGETING 31% of marketers use a view- through rate only. 37 Source: Chango-Digiday State of the Retargeting Industry Report (SOTI), May 2014.
  51. 51. CHANGO.COM/RETARGETING The average click-through rate for display ads is 0.07 percent, and the average click- through for retargeted ads is about 0.7 percent. 38 Source: CMO.com, November 2013
  52. 52. CHANGO.COM/RETARGETING 61% of marketers run retargeting in-house. 39 Source: Chango-Digiday State of the Retargeting Industry Report (SOTI), May 2014.
  53. 53. CHANGO.COM/RETARGETING 39% of marketers outsource retargeting to vendors. 40 Source: Chango-Digiday State of the Retargeting Industry Report (SOTI), May 2014.
  54. 54. CHANGO.COM/RETARGETING The agency view: “The industry has advanced to the extent that we're already able to measure our paid social activity against business goals,” Natalie Brokenham, SVP and Managing Partner of Digital, Universal McCann’s Source: June 2013 Pew research study
  55. 55. Download The State of The Industry Retargeting Report at chango.com/retargeting

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