1. LIFE ON THE SCREEN

2. KARRI OJANEN
interaction design director - R/GA

3. online fundraising
interaction design process
gamification
platforms not campaigns

4. a charitable organization needed a new way to raise funds online.

5. where does the money go?
what does it do?

6. give a traditional, aging organization a new face.

7. virtual villages, real work

8. immediate effects

9. interaction design is focused on satisfying the needs and desires of the end user.

14. easy, immediate online payment, or SMS billing
individual or group donors
real news and events

15. working together - sense of communion

16. use game play thinking and mechanics to solve problems and engage audiences.

17. platforms, not campaigns.

18. services and tools, not 30-second spots or billboard ads.

19. the best and most pervasive platforms become a part of the audience’s lives.

20. thank you.
finnformation.net | conceptology.org | twitter.com/karrio