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1. G324:Advanced Portfolio in Media
G325: Critical Perspectives in Media
Dave Ryan
A2 Media Studies
Induction Booklet

2. G324 Advanced Portfolio in Media
Candidates will produce:
A Media portfolio, comprising a main and ancillary texts.
Brief:
A promotion package for a new film, to include a trailer,
together with:
A film magazine front cover, featuring the film
A poster for the film
All students must present their research, planning,
construction and evaluation in electronic format.

3. G324: Advanced Media Portfolio
G324 is marked out of a total of a 100
marks
20 marks for planning and research and its
presentation.
60 marks for the construction
20 marks for the evaluation

4. Evaluation
In the evaluation, the following questions must be answered:
In what ways does your media product use, develop or
challenge forms and conventions of real media texts?
How effective is the combination of your main product and
ancillary task?
What have you learned from your audience feedback
How did you use new media technologies in the construction
and research, planning and evaluation stages?

5. Coursework Deadlines
All coursework must be completed and
posted on blog site by Monday 16
December
Your Blog should be divided into three sections.
Research and Planning
Construction. To include trailer, film poster and magazine
front cover.
Evaluation. All four questions need to be answered using
different technologies

6. G325: Critical Perspectives in Media –
An Introduction January 2013
The purpose of this unit is to assess your knowledge
and understanding of media concepts, contexts
and critical debates.
You are to show your understanding of one
contemporary media issue and evaluate your own
practical work in reflective and theoretical
ways.

7. G325: Critical Perspectives in Media –
An Introduction
You will have a two-hour examination at the end of this unit.
You will be required to answer two compulsory questions,
on your own production work, and one question from a
choice of six topic areas.
The unit will be marked out of a total of 100 marks, with
two questions on production work marked out of 25 each,
and the media theory question marked out of 50.

8. G325: Critical Perspectives in Media –
An Introduction
There are two sections to this Unit:-
Section A: Theoretical Evaluation of Production (50 marks)
Section B: Contemporary Media Issues (50 marks)

9. Section A: Theoretical Evaluation of
Production
You are required to answer two compulsory questions.
The first requires you to describe and evaluate your skills
development over the course of your production work, from
Foundation Portfolio to Advanced Portfolio.
This means you MUST keep and update your
EXISTING blogs!!
The second asks you to identify one production and
evaluate it in relation to one theoretical concept.

10. Section A: Theoretical Evaluation of
Production
Question 1(a) requires you to describe and evaluate your
skills development over the course of your production work,
from Foundation Portfolio to Advanced Portfolio.
The focus of this evaluation must be on skills
development, and the question will require you to adapt
this to one or two specific production practices

11. Section A: Theoretical Evaluation of
Production
The list of practices to which questions will relate is as
follows:-
o Digital Technology
o Creativity
o Research & Planning
o Post-Production
o Using Conventions from real media texts
In your exam, questions will be posed using one or two of these categories,
but you will study all five

12. Section A: Theoretical Evaluation of
Production
Question 1(b) requires you to select one production and
evaluate it in relation to a media concept.
The list of concepts to which questions will relate is as
follows:-
o Genre
o Narrative
o Representation
o Audience
o Media Language
In your exam, questions will be set using one of these concepts, but you will
study all five

13. Section B: Contemporary Media
Issues
For section B, you will study Contemporary Media Regulation.
As part of your research for this unit, you must have an extensive
knowledge of specific case studies, texts, debates and research of
your choice..
The assessment of the responses will be generic, allowing for the
broadest possible range of responses within your chosen topic area.
Each topic is accompanied by four prompt questions, and you must be
prepared to answer an exam question that relates to one or more of
these four prompts.
There should be emphasis on the historical, the contemporary and
the future in relation to your chosen topic, with most attention on the
present.

14. Contemporary Media Regulation
What is the nature of contemporary media regulation compared
with previous practices?
What are the arguments for and against specific forms of
contemporary media regulation?
How effective are regulatory practices?
What are the wider social issues relating to media regulation?
Areas of specific study will be:
Film
Advertising

15. AS GCE
Advanced GCE
A B C D E
200-160 159-140 139-120 119-100 99-88
400-320 319-280 279-240 239-200 199-160

16. Useful web resources
Apple Tutorials-www.apple.com/ilife/tutorials
BFI Education
www.bfi.org.uk/education
British Board of Film Classification
www.bbfc.co.uk
Advertising Standards Authority
www.asa.org.uk/
CTK Moodle- Unit G324 and G325