SlideShare a Scribd company logo
#UXMatters
1
Unlock
2
Unlock Pass Right
3
Unlock Pass Right Don’t Worry
4
Why do we feel
uncomfortable?
5
Mobile
Devices
are
Intimate.
6
In-App Pre-Cached
Value-Added Programmatic
4 Keys
to the
Future of
Mobile
Video...
7
In-App Pre-Cached
Value-Added Programmatic
4 Keys
to the
Future of
Mobile
Video...
8
In-AppRedefining
‘Premium’ Inventory
9
In-App
87%
Mobile User
Time Spent In-
App1
13%
Time Spent in
Browser...
1 Comscore, 2015 U.S. Mobile App Report, June 2015
Where the
players at?
10
In-App
Greater
Inventory
Control
Less Fraud
11
100%
Viewability
In-App
12
In-App Pre-Cached
Value-Added Programmatic
4 Keys
to the
Future of
Mobile
Video...
13
In-App Pre-Cached
Value-Added Programmatic
4 Keys
to the
Future of
Mobile
Video...
14
#UXMatters
Pre-
Cached
15
Pre-
Cached
Waiting
for ads
to load
sucks!
16
Pre-
Cached
~30%
video
abandonment with
a 5 second load
delay!2
2 Krishnan & Sitaraman, Video Stream Quality Impacts Viewer Behavior: Inferring Causality Using Quasi-Experimental Designs,
Akamai Technologies, 2012
Pre-
CachedWhat’s
the Hold Up?
Please Wait...
“Mobile” Streaming
Designed for Desktop
Blocks Access to
Content & Leaves
Users Waiting
18
prim·ing verb
/ˈprīmiNG/
In psychology, an implicit memory effect in which
exposure to one stimulus influences the response to
another stimulus.
Pre-
Cached
19
The Context of Your Ad
Matters…
3 Acquisiti & Spiekermann, Do Interruptions Pay off? Effects of Interruptive Ads on Consumers' Willingness to Pay Journal
of interactive Marketing. 2011
Pre-
Cached
Interruptions in
people’s content
lowered brand
favorability!3
Pre-
CachedThere is a
Better Way
Pre-Caching
Launches Instantly
Always in HD
Regardless of
Connection Quality
21
In-App Pre-Cached
Value-Added Programmatic
4 Keys
to the
Future of
Mobile
Video...
22
In-App Pre-Cached
Value-Added Programmatic
4 Keys
to the
Future of
Mobile
Video...
23
Value-
Added
84%
Of people would
reconsider
installing ad
blockers if the ad
experience gave
them choice4
4 Teads Research, Why People Block Ads, January 2016
3 Acquisiti & Spiekermann, Do Interruptions Pay off? Effects of Interruptive Ads on Consumers' Willingness to Pay
Journal of interactive Marketing. 2011
30% reduction in
purchase intent due to
interruptive ads!
Value-
Added
Solution?
Value-
Added
26
Give Users What They Want!
They will thank you
with their attention!
Value-
Added
27
Value-
Added
84%
Of mobile users
are favorable to
value-exchange
video formats
4 Winterberry Group, In-app Advertising: Defining the Market and Its Unique Dynamics, January 201628
29
Core
elements
of value-
exchange
video
Targeted VideoUser
Opt-in
Better
UX
Value-
Added
30
Popify
Hide (Tropkillaz R...
N.A.S.A.- Hide (Tropkill...
Entropy
Grimes - Entropy
Hurricane
MS MR - Secondhand ...
Tremel (Jamie xx ...
Glasser - Tremel
Gun
CVRCHES - The Bones...
Crystals
Of Monsters and Men - ...
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Researchers Find Hopeful Signs
for Genetic Cures
Researchers at Johns Hopkins
University have recently
The Shortlist: Obama’s Likely
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Justice Antonin Scalia’s
replacement will face a brutal
approval process; here’s our best
guess on who the lucky
candidates might be.
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5.05pm
5.06pm
5.06pm
5.08pm
5.08pm
Dating Messaging Value-
Added
Buy me a
coffee and I’ll
give you 10
minutes of my
attention.
Value-
Added
32
prim·ing verb
/ˈprīmiNG/
In psychology, an implicit memory effect in which
exposure to one stimulus influences the response to
another stimulus.
Value-
Added
33
In-App Pre-Cached
Value-Added Programmatic
4 Keys
to the
Future of
Mobile
Video...
34
In-App Pre-Cached
Value-Added Programmatic
4 Keys
to the
Future of
Mobile
Video...
35
Programm
-atic
Software is eating the world.
~ Marc Andreesen
36
Programm
-atic
Software is eating the world.
~ Me
Programmatic
Media
37
Key driver behind the rise in
fraud, ad blocking and
consumer backlash!
Programm
-atic
38
Programm
-atic
Programm
-atic
We as an Industry
Can Do Better!
Programm
-atic
40
Programm
-atic
We’re Making Pre-Cached
Value-ExChange Video
Available Programmatically
(yes, even via open RTB)
Programm
-atic
41
Programm
-atic
It’s time for us as
an industry to
be acting like:
#UXMatters
Programm
-atic
42
In-App Pre-Cached
Value-Added Programmatic
4 Keys
to the
Future of
Mobile
Video...
43
#UXMatters
44

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