This document discusses aligning an intranet with business goals and key performance indicators (KPIs). It provides case studies of how CVS Caremark and Discovery Health improved employee engagement and product knowledge by linking their intranet content to organizational values, customer information, and products. A research institute case study outlines a process to 1) identify KPIs, 2) identify tasks to support the KPIs, and 3) develop intranet content to support those tasks. The document emphasizes the importance of aligning an intranet's strategy, content, and tactics with an organization's overall goals and strategy.

1. Aligning your intranet
with your business
Intranets 2012
Worldwide Intranet Challenge

2. Case Studies
CVS Caremark Discovery Health
KPI: Improve employee Tactics KPI: Improve call centre
Strategy
engagement product knowledge
How: How:
• All news stories related to CVS • Provide detailed product
Vision
Caremark’s values knowledge (including information
about competition)
Charter
WIC rank: • Obtain acknowledgements from
#5 for qst about values & culture staff when information changes
#3 information about ourWhat does it all mean????
customers WIC rank:
#5 intranet home page #2 overall
#1 info about our products

3. Research Institute Case Study
1.Identify KPIs 2.Identify tasks 3.Develop
to support KPIs content to
Existing web site
support tasks
consisted of news. What tasks can
support this KPI?
Little relationship What content can
between the intranet support this task?
• Publish a research
and KPIs publication • Lists
• Promote my •
20-30 KPI’s already research paper Tools/templates/form
existed. One of the • Acknowledge s
main ones: funding and • Re-usable documents
# of research papers affiliations • Structured content
published and cited • News
• Reference material
•
Collaboration/discussio
n
• Report/performance

4. Which
content Tactics
Strategy
types are
Vision
most Charter
useful? What does it all mean????
(221 responses)

5. Youtube video
demonstration

6. “They [executives] want to see how the investment
drives the business – how does the intranet support
business goals? They want to know that the business
strategy is driving decisions about the intranet."
- Stacy Wilson, runs intranet management workshops for
Tactics Melcrum Communications
Strategy
Vision
Charter
Strategy, charter, vision, mission, purpose, tactics,
manifesto….What does it all mean?
I’ve got the answer…
What does it all mean????

7. “Provide an intranet that
Tactics
Strategy
supports your organisation’s
Vision
KPIs”
Charter
What does it all mean????

8. 1. Identify
Organisational
KPIs
2. Identify
tasks to
support these
KPIs
3. Identify
content to
support the
tasks

9. If you would like to participate in the WIC
Give Andrew
your business
Card during
the conference