The document discusses 5 ways that web management can help improve an organization's intranet: 1) Having clear goals, 2) Continuous improvement through metrics, 3) Maintaining consistency, 4) Curation of content, and 5) Being mobile-friendly. It notes that without goals an intranet will not be effective and provides examples of how companies like Amazon continuously track metrics to improve user experience. The document advocates for consistency across the intranet in areas like search and information quality. It also promotes curating content and designing the intranet to be accessible on mobile devices, as mobile usage continues to grow.