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1. Name: Michael Chang Vui Loong (0319198)
Sim Si Kai (0318609)
Loh Pey Mun (0318572)
Loh Wei Ling (0319225)
Lee Ern Hui (0319703)
Subject Code ： ELG
Lecturer ： Cassandra Wejesuria
Assignment ： A comparative analysis of 2 businesses of similar industry in
different geographical locations.

2. TABLE OF CONTENTS
1. Summary
2.Brief History
3.Biodata of business
4.Comparative of the business
5. Further improvement
6.Final analysis

3. Summary
-Wedding is a once in a lifetime ocassion.
-From this assignment we have choosen bridal studio as our
topic.
-Bridal studio's income does not soley rely on wedding
photoshooting,they also provides family and also graduation
photoshooting.
-Micasa Bridal Studio and Eft Signature Studio.
-Increased our knowledged about what bridal studio actually does.

4. Brief History
- First wedding registration 1920s
- Invented by a department store owner
- Diamond wedding ring invented through a marketing campaign
- Wedding dress was introduced when world war 2-military morale

5. Business Biodata
Name:
-Micasa Bridal Studio
Location:
-No4, Jalan SS2/75, 47300 Petaling Jaya
Selangor.
No. of branches:
-3 branches in total.
-1 in Cheras and another 2 in SS2
No. of employees & their job scope:
-20 employees.
-Photographers, makeup artist, graphic
designers.
Poducts & service sold:
-Wedding packages, photoshooting

6. When is the company founded and
who are the founders:
-Founded by Tom.
-Year1998
Motive to start this business:
-Interest.
-Like to see wonderful couple have
their wedding.
Who are your customers and the
estimated curent number of
customers?(e.g . Age group. etc)
-Age between 17-40 years old.
-Around 60-80 projects for this month.
What are the business recent
development?
-Bring in more different styles of
wedding gowns
-Photoshop skills

7. Comparative analysis of the businesses'
competitive traits
No of competitors in their respective
geographical markets:
-More than 30 shops in SS2 area.
Brief bio of each business top
competitors:
- Enya Mareine & Casamia.
- Good photoshooting skill.
- Award winning.
- Amazing location.
How do you compete with your
competitors, in terms of
pricing, advertising and product
variety?
-British style,nature & bliss of art.
-Price is at middle range from
RM2000-RM7000.
-Bridal exhibitions.
-Wedding suits, site decorations.

8. Obstacles faced by new businesses who wish to enter this market, it is
(easy/difficult) and why.
-Difficult to enter the market.
-Big capital.
-Outstanding shops in the same area.
Justify the nature of the market for your
business.
-Partnership

9. Business Biodata
Name:
-Eft Signature Studio
Location:
- No 73, Jalan SS2/72, 47300
Petaling Jaya, Selangor
No. of branches:
-2 branches in total.
-one in and another one in SS2
No. of employees & their job scope:
-5 employees.
-Photographers, makeup artist,
salesman,
shop assistant.
Poducts & service sold:
-Pre-wedding photoshooting, actual
day photoshooting,cinematography &
gowns.

10. When is the company founded and
who are the founders:
-Founded by Jim.
-Founded in 2005.
Motive to start this business:
-Interested in fashion design &
wedding industry.
Who are your customers and the
estimated curent number of
customers?(e.g . Age
group. etc)
-Age between 20-40 years old.
-30 projects for this month.
What are the business recent
development?
-Improvement in the editing skills

11. Comparative analysis of the businesses'
competitive traits
No of competitors in their respective
geographical markets:
-Almost 30 shops in SS2 area.
Brief bio of each business top
competitors:
- Enya Mareine, MOCO Bridal Studio
& Keep Gallery.
- Good photoshooting skills.
- Award winning.
How do you compete with your
competitors, in terms of
pricing, advertising and
productvariety?
-Art work.
-Wedding package provided.
-Reasonable prices.

12. Obstacles faced by new businesses who wish to enter this market, it is
(easy/difficult) and why.
-Easy to enter the market.
-New technology.
Justify the nature of the market for your
business.
-Partnership
-Started by two friends.

13. Similarity & Difference
Name of
Business
Micasa Bridal House
Similarity
Difference
-Their shop applies nature &
british style of concept in thier
business.
-Their price range from
RM2000 to RM7000, which is
at middle range.
- Well-mannered employees.
-Their shop's strength focus
at art work & wedding
package.
- Reasonable price.
-Employees are lack of
experience.
-Convinient parking area. -Inconvinient parking.
- Own theme to attract customers.
- Medias are used to promote their shop.
Eft Signature Studio

14. Further Improvement
- More carpark needed.
- Environment of the shop.
- Language ability of the
employee.
- Service provided.
- Cleaniless of the shop.

15. Final Analysis
Micasa Bridal Studio
-Better compared to Eft Signature Studio.
-Shop area is more spacious.
-Professional employees.
-Employees can speak different dialects.
Eft Signature Studio
-Clean & tidy environment.
-Inconvinient parking space.
-Less employee.
Conclusion:
Micasa Bridal Studio is better than Eft Signature Studio