- The document discusses an internship at an advertising agency called Y&R MENA, including details about the company, its clients and departments.
- It outlines tasks completed in the creative department, including developing ideas for marketing campaigns.
- Challenges included that everyone was busy, so the intern had to take initiative to ask questions and learn.
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2. One of the world’s most prestigious advertising
agencies.
186 offices in 90 countries
Over 6000 employees globally
57 offices across MENA
30 employees in AD
Mission: balance intellect with creativity to
provide clients with solutions that will differentiate
their brand in the marketplace and generate
bottom-line results.
Company
Y&R MENA Website
3. Global Clients:
Ford, Land Rover, Colgate-Palmolive, Virgin
Atlantic, Chevron, and Xerox.
Regional Clients
Clients
Y&R MENA Website
4. Client-servicing department
Senior Account Director and Strategic Planner
Creative department
Creative director
Associate creative director
Copywriter
Departments
Zorzi
Creative Director
5. Client-servicing department
Research
Companies
Employee feedback
Websites
Blogs
Reviews
Press releases
Advertisements
Brand ideas
Taglines
Tone of voice, look and feel
Interview employees around the office
Tasks
9. Creative department – Big Ideas
Big idea to raise awareness for the abudhabi.ae
website
Read through the brief then come up with “big
idea”
Tasks
10. Creative department – Big Ideas
Big idea to promote buying high quality products
for safety reasons.
Develop ideas
Choose an idea
Apply to
different concepts
Assist graphic
designer
Tasks
11. Senior Account Manager: explained the
different positions in the company and
what each is responsible for. He then
spoke about how an advertising
agency works, what to expect, and
how it is appropriate to act.
Creative Director: showed me the
process a campaign goes through
before it is finalized.
Graphic Designer: showed me the
whole process of creating a brand
identity for a client.
Challenges
Everyone was busy, so I had to take initiative
and ask.
12. Company
Momentum MENA Website
A global marketing agency.
Operate in over 50 places including New York,
Chicago, Atlanta, Washington, Dubai, and Abu
Dhabi.
Employees in MENA:
Majority in Dubai
15 in Abu Dhabi
Mission: we make the digital world tangible and the
physical world limitless. In doing so we add a new
layer, a Phygital dimension, that creates greater
value and engagement, for our clients and
consumers.
16. Creative department – Copy Writing
Tasks
Logo Ideas
Recreate logos – Illustrator
Write out content for leaflets and websites
Headlines for an ad copy, brochures, and leaflets
Taglines for hoardings
Proofread brochures, glossaries, leaflets, voice mail
messages and invitations
Emailer for a bank
Synopses for Coke Studio episodes
RJ mentions for a radio station.
17. Things I learned
Process of a campaign
Different job titles, and who is
responsible for what
Tricks I can use with Photoshop
Process of creating a brand
identity
How to write a synopsis
Hoardings
Understanding what words
work and what do not
Paraphrasing and proofreading
The amount of stress there is in
an advertising agency
Learned
18. Things I learned
Importance of professionalism
Sticking to deadlines
Being on time
Showing interest
Wanting to learn
Asking questions
Taking advantage
Standing up for yourself
Proving your talent
Listening
Learned
19. How my internship affected my career objectives
Realized the importance of experience
Will be applying as a Copywriter
Art Director
Creative Director
Affects
20. Additional Comments/Recommendations
To ZU:
Take third/fourth year students on a trip to an
advertising agency or a PR company, where
they can be given a tour to have a greater
understanding of how it all works and what to
expect.
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