This one-day training session teaches marketing and advertising agencies how to overcome obstacles in today's competitive landscape by transforming into strategic consulting firms. It provides tools to rebrand the agency, develop new business strategies, and reshape client relationships to transition from tactical work to high-level strategic consulting. The training is led by Sanders Consulting Group, an expert firm that has helped over 5,000 agencies adapt to changes in the industry.

1. Move into Consulting.
Control Your Future!
A powerful one-day training
session designed to help you
differentiate your marketing
communications company

2. At High Ground you can learn how to overcome
the many competitive obstacles agencies face
The World
Agencies
HAD

3. At High Ground you can learn how to overcome
the many competitive obstacles agencies face
The World
Agencies
HAD
Clients
moved to
direct and
promotion

4. At High Ground you can learn how to overcome
the many competitive obstacles agencies face
The World
Agencies
HAD
Clients
moved to in-house

5. At High Ground you can learn how to overcome
the many competitive obstacles agencies face
The World
Agencies
HAD
Clients took
away media
buying

6. At High Ground you can learn how to overcome
the many competitive obstacles agencies face
The World
Agencies
HAD
Clients using
more
Freelancers
and design

7. At High Ground you can learn how to overcome
the many competitive obstacles agencies face
The World
Agencies
HAD Clients move
into digital
and mobile

8. At High Ground you can learn how to overcome
the many competitive obstacles agencies face
The World
Agencies
HAD
More
consultant
s and
brand
advisors

9. At High Ground you can learn how to overcome
the many competitive obstacles agencies face
The World
Agencies
HAD
Big data, media,
research, move
into strategic
consulting

10. At High Ground you can learn how to overcome
the many competitive obstacles agencies face
The World
Agencies
HAD The World
Agencies Have
LEFT

11. At High Ground learn how to re-brand your firm
and differentiate yourself
Yesterday…
Advertising Agencies
Communication Vendors

12. At High Ground learn how to re-brand your firm
and differentiate yourself
Yesterday…
Advertising Agencies
Communication Vendors
Marketing
Consultants
Brand
Consultants
Today…
Advertising Agencies
Communication Vendors

13. At High Ground learn how to re-brand your firm
and differentiate yourself
Advertising Agencies
Communication Vendors
Marketing
Consultants
Brand
Consultants
Advertising Agencies
Mgt
Consultants
Marketing
Consultants
Communication Vendors
Brand Consultants
Communication Vendors
Yesterday…
Today…
Tomorrow?

14. You’ll see that you can’t turn back the clock,
but you can become more strategic
THE WORLD AGENCIES WANT
Strategic
Marketing
Business Ad Agency
Tactical

15. You’ll see that you can’t turn back the clock,
but you can become more strategic
THE WORLD AGENCIES HAVE!!
Strategic
Marketing
Tactical
Business
Ad Agencies
Consultants

16. You’ll see that you can’t turn back the clock,
but you can become more strategic
Strategic
Marketing
Tactical
Business
THE WORLD CLIENTS SEE
Ad Agency #1
Consultants
Freelancers
Design
Studio
Other
Com.
firms
Ad Agency #2

17. You’ll see that you can’t turn back the clock,
but you can become more strategic
THE WORLD YOU MUST CREATE
Strategic
Marketing
Tactical
Business
Ad Agency #1
Consultants
Freelancers
Design
Studio
s
Other
Com.
firms
Ad Agency #2
Your New
Position

18. The 5 critical skills High Ground will help your
agency master
 Lead right!
 Learn how to work on the agency – not in the agency
 Position right!
 Find out how to reposition your firm to be more strategic
 Brand right!
 Use your brand to drive new business
 Grow right!
 Learn important tools to close new business– fast!
 Operate right!
 Reshape the relationship with your clients

19. All brought to you by Sanders Consulting Group
 Sanders’ Consulting Group does no work for advertisers but is 100%
on the side of marketing communication companies.
 Operating over 30 years for over 5,000 agencies
 Help our clients properly brand and positioned themselves so they
compete successfully in today’s rapidly changing marketplace
 Help the leadership at our clients develop growth programs and new
business strategies that achieve steady increases in revenue
 Make sure our clients have account service procedures and good
chemistry training so client churn is not a problem
 Work with our clients to set up the best ways to manage people,
policies and procedures so that above-average profitability is achieved
 Lastly, put in place internal communication programs that help staff
members understand the firm’s direction and how to be part of its
success
 Will show you how to win, not just play
www.sandersconsulting.com info@sandersconsulting.com

20. “High Ground was time
extremely well spent. Many
ideas and blueprints to
implement now”
President
Large Canadian Marketing Firm
Fantastic insight on the
emergent trends in new
business development.
Opened my eyes to the
structural changes &
dynamics occurring in the
industry and the coincident
tactics needed to meet the
challenges of the changing
client/agency relationship.
Marketing Consultant
New Branding Company If you’re looking to find a way to
generate more revenue…more
easily…and more frequently, sign
up for a High Ground training
session!
Vice President Client Services
Large Midwest Ad Agency
Lots of wisdom and expertise;
pragmatic applications of
brand experience.
Creative Director
Marketing Firm
In-depth, insightful, invigorating!
Account Executive
Large Marketing Firm
The challenge in new business
is to be productive instead of
just busy. High Ground gives
you simple tools to produce
better results, more often
CEO
Southeast Ad Agency
For More Information Visit:
http://www.sandersconsulting.com/the-training/brand-consulting-high-ground/

21. One Last Reminder
High Ground offers a hands-on workshop to help
you build a consulting model for your agency.
The program shows you how to move from tactics
(competing on price) to strategy (competing on
value). It moves the agency to the high ground
and back into the CEO’s office where corporate
wide strategic decisions are made.