This document discusses the out of home advertising industry and provides information about Mediacy and MaxRacks. It notes that the OOH industry was worth $6.2 billion in 2009 and competes against cable TV and internet for advertising dollars. It also summarizes that alternative OOH advertising focuses on engagement over measurability. The document introduces Mediacy, which was founded by MaxRacks to place brands directly into consumers' hands through postcards and offers targeted magazine covers through its CoverMedia product as an alternative to traditional magazine advertising.

3. Mediacy and MaxRacks

4. Day in the Life at a Startup

6. elevator events taxi tv poster kiosk billboard transit postings coffee barware shelter taxi top

7. 12% 13% 10% 12% transit poster alternative alternative 50% 12% 13% 10% bulletin transit alternative street furniture 13% 10% 12% 12% transit alternative alternative street furniture

8. Out of Home Industry $6.2 billion (2009) Competes against cable TV and internet Reaches difficult-to-target mass market Measurability becoming more important

9. Uh-oh for OOH 80% revenue from consumer goods Highly sensitive to disposable income Ad budgets shift to below-the-line promotions

10. OOH Good for 2010 Economy expected to recover in 2010 OOH advertising will increase as traditional declines More on-the-go consumers Industry revenue growth increases to $6.3 billion

11. OOH the Competition! 16% 16% 53% 14%

12. OOH the Competition! 16% [COMPETITIVE] 16% 53% 14%

13. Traditionally…

14. Non-traditional… street teams experiential marketing projection media parking stripes street decals event tours wild postings campus influencers segway teams stair graphics airport ads cinema ads mall ads stadium and arena ads digital screens elevator ads campus media in-store ads in-office ads branded barware restaurant ads mobile truck ads gas toppers coffee sleeve ads magazine wraps

16. Highly engaging; reaches people in contextually relevant areas

18. The Trouble with Magazines Wasted coverage Expensive back cover Advertising wear out

19. The Pros of ‘Public Place Magazines’ 80% of adults have read magazines in a public place 68% look for their favorite magazines 19 readers/copy per month

20. The Solution: CoverMedia Relevant Targeted Media

21. The Lowdown on CoverMedia More targeted Greater flexibility Less expensive

27. Mediacy Wants You! Michael Gitter michael@mediacyoutdoor.com Keith Stewart keith@mediacyoutdoor.com Thanks!