This document discusses the out of home advertising industry and provides information about Mediacy and MaxRacks. It notes that the OOH industry was worth $6.2 billion in 2009 and competes against cable TV and internet for advertising dollars. It also summarizes that alternative OOH advertising focuses on engagement over measurability. The document introduces Mediacy, which was founded by MaxRacks to place brands directly into consumers' hands through postcards and offers targeted magazine covers through its CoverMedia product as an alternative to traditional magazine advertising.

2. AgendaOut of Home Advertising Industry

3. Mediacy and MaxRacks

4. Day in the Life at a Startup

5. Internship Opportunities

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8. Out of Home Industry$6.2 billion (2009)Competes against cable TV and internetReaches difficult-to-target mass marketMeasurability becoming more important

9. Uh-oh for OOH 80% revenue from consumer goodsHighly sensitive to disposable incomeAd budgets shift to below-the-line promotions

10. OOH Good for 2010Economy expected to recover in 2010OOH advertising will increase as traditional declinesMore on-the-go consumersIndustry revenue growth increases to $6.3 billion

11. OOH the Competition!16%16%53%14%

12. OOH the Competition!16%[COMPETITIVE]16%53%14%

13. Traditionally…

14. Non-traditional…street teamsexperiential marketingprojection mediaparking stripesstreet decalsevent tourswild postingscampus influencerssegway teamsstair graphicsairport adscinema adsmall adsstadium and arena adsdigital screenselevator adscampus mediain-store adsin-office adsbranded barwarerestaurant adsmobile truck adsgas topperscoffee sleeve adsmagazine wraps

15. Alternative = AttentionAlternative OOH: anything except billboards, transit signs, and static signage

16. Highly engaging; reaches people in contextually relevant areas

17. Focuses more on results than measurabilityFrom Max Racks to MediacyMax Racks brings major innovation to alternative and out-of-home media by placing brands directly into people's lives (and hands) with our postcards.

18. The Trouble with MagazinesWasted coverageExpensive back coverAdvertising wear out

19. The Pros of ‘Public Place Magazines’80% of adults have read magazines in a public place68% look for their favorite magazines19 readers/copy per month

20. The Solution: CoverMediaRelevantTargetedMedia

21. The Lowdown on CoverMediaMore targetedGreater flexibilityLess expensive