2. AboutArnold
• Advertising agency
• Founded in 1946
• CEO – Andrew Benett
• HQ - Boston, MA
• Parent – Havas
• 16 offices in 15 countries
• 1,200 Employees
• On AdAge’s Agency A-List
9. CompanyEvaluation
- great company
- Great culture / young and cool
- Beer machine on thurs and fri
- Always interns
- Summer interns get paid and more involved with others
- Have their own project to work on together – mock campaign
for client
- Spring interns do not have enough time
- Barley saw other interns
- I was lucky to sit upstairs
Editor's Notes
telling about your companyyour role in the company
In 2011, Ad Age chose Arnold as one of 10 agencies to be included on its annual Agency A-List
Arnold was a wide variety of clients such as Mcdonals, progressive, jack daniels, new balance, carnival etcI specifically was under the titlesist accountIn the marketing production department Basically marketing production is the in between the creative and the client
One of the many tasks I had to do wasRegularly updated titleist’s golf competitive blog Which is shared with their senior clients via emailThis keeps them up to date with their current competitor’s actions, accomplishments, new campaignsMagazines come in weeklyMy job to look through themNew competitor ad in magazinePull,out scan, crop pdfStart formating text Attach pic and text write up to managerHe edits and approves
Regularly updated golf competitive blog shared with senior titleist clients via emailI did 10 of these
Helped prepare presentation decks and boards for bi annual ball and club client meetings
Conducted brand research and identified consumer insights driving development of PGA Tour Next Generation new initiative
Least favorite project Prepared analysis assessing the impact of parent companies on their individual golf brands
your thoughts or evaluation of the company - great companyGreat culture / young and cool Beer machine on thurs and friAlways internsSummer interns get paid and more involved with othersHave their own project to work on together – mock campaign for clientSpring interns do not have enough timeBarley saw other internsI was lucky to sit upstairs
