its about marketing stratergy of diffrent refrigrator brands in market.and enviormental factor and trend in market

1. Presented to : Mr. Gautam Bansal
Presented by: Gurjot Singh
Bhupinder Kumar
Presentation on Refrigerators

2. Refrigerator
 An appliance or compartment which is artificially
kept cool and used to store food and drink.
 A refrigerator is a large container which is kept
cool inside, usually by electricity, so that the food
and drink in it stays fresh.

3. Top Brand in Market
 LG
 Samsung
 Godrej
 Whirlpool

4. Market Share
SalesLG 29%
SAMSUNG 18%
GODREJ 18%
VIDEOCON 18%
WHIRPOOL 12%
OTHERS 5%

5. Trends
 French Door ,Door in Door
 Bottom Freezer
 Smart Refrigerators.
 Musical Refrigerators.

6. Environmental Factor
 Demographic Factors
 Marital Status
 Economic Factor
 Taxes
 Income
 Social Factor
 Family Size
 Technical Factor
 Innovation
 New Features

7. 4p’s about
Product LG
Mobile phones
Home Entertainment
Home Appliances
Side by Side door
Double door
Samsung
Mobile phones
Home Appliances
Double door
Inverter etc
Godrej
Home
Appliances
Double door
and single
door
Whirlpool
Refrigerator –
Single door,
Multi door,
Double door
and FDBM
Price “cost plus fixed
markup”
Price
competitiveness
for the rural
areas.
Competitive
pricing
Competitive
and individual.
Competitive
pricing policy
Place Own
manufacturing ,
Online shopping ,
own well-
maintained
showrooms
Sales and
service dealers,
Modern retail
and
Distributors.
Wholesalers,
retailers, outlets
and consumers.
Setup of the
supply chain to
eco-friendly
standards.
Online selling.
Promotion Televisions,
magazines,
newspapers and
internet
Offers and
discounts .Ads
in Newspaper ,
TV etc
Magazines,
newspapers and
billboards. Ads
in TV celebrities
“Every Home
Everywhere”.
magazines,
newspapers,

8. Promotion
Strategy
 LG
 . LG became the first brand to sponsor the 1999 and 2003
world cup of cricket.
 SAMSUNG
 Offers and discounts to its trade partners to motivate them
to sell Samsung above competition.

9.  GODREJ
 Godrej has roped in some of the most famous
celebrities to become its brand ambassador .
 WHIRLPOOL
 slogan "Every Home Everywhere”.
 Whirlpool has specifically targeted the females for its
products as they realize the importance of
homemakers in making decisions about home
products.