The document discusses Whirlpool of India Ltd and their new refrigerator model, the Neo i-Chill. It provides background on Whirlpool's establishment and operations in India. Research was conducted on 76 customers at a Reliance Digital store in Hyderabad to analyze awareness, interest and purchase decisions regarding the Neo i-Chill. The author contributed to sales of Whirlpool refrigerators during their project and provides recommendations such as improving color options and promotional activities to increase sales of the new model.