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30 minute presentation by Will Rowan at the Internet Retail show, Birmingham NEC, 24th March 2011. 5 ways that retail businesses can use social media as part of their marketing mix.
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This will allow your organization to prioritize limited time and budgets on the content & features that provide the greatest impact to your audience. Ultimately some smart planning, and user research will start your relaunch project on the right path for success.
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Text Message Marketing 101 For Home Contractors
SMS texting has become the most popular method of communicating with prospects and customers.
Did you know that over 96% of text messages are read within 3 minutes? Compare this with the fact that only 14% of people listen to their voicemails and less than 20% open emails that are not work-related, it's no wonder that text message marketing is on the rise.
In this webinar, dive into the basics of SMS marketing and how it can apply to your business and your unique marketing campaigns.
In the webinar, you'll learn:
- Why your prospects and customers aren't reading emails or listening to voicemails...and why they will pay attention to your text messages
- Understanding the basics of SMS messaging, including objective, offer types, etc.
- How you can measure the success of your SMS marketing campaigns
- What trends we see growing in home contractor industry in the next year
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- Mark G. Richardson - Author, Speaker, Business Consultant in the Home Services Industry
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Tips to kick up your live stream attendance
Easy to follow production steps to setup conversion
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Forward Progress, Inc.
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As author Emily Giffin once said, “Everyone wants to belong, or be a part of something bigger than themselves, but it's important to follow your heart and be true to yourself in the process.” This quote perfectly sums up what employee advocacy is all about: empowering employees to promote their company's message on social media and, in the process, allowing them to develop their personal brand, and position themselves as trusted advisors and thought leaders in their own networks.
Dell, InfusionSoft, SAP, and United Way, among others, are putting employee advocacy to work with the help of EveryoneSocial, the leading platform for employee advocacy and first to solely focus on the employee and employee advocacy. Founded in 2013, EveryoneSocial makes it easy for your employee and brand advocates to share original and curated content on social media, helping you to align, simplify, and measure your company’s social publishing efforts.
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The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
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- 2. Marketing is changing - rapidly from organisation-centric to customer-driven marketing process 4P - 21st century RP&V Reputation Place Value exchange Product Price Place Promotion
- 3. Photography : [Jump: © José van Riele, 2002] 4P - 21st century RP&V Reputation Place Value exchange Place Reputation Value exchange customer as expert Marketing is changing - rapidly from organisation-centric to customer-driven marketing process
- 4. Photography : [Jump: © José van Riele, 2002] 4P - 21st century RP&V Reputation Place Value exchange Engagement: customer with customer Marketing is changing - rapidly from organisation-centric to customer-driven marketing process See Share Learn Do
- 5. Photography : [Jump: © José van Riele, 2002] 4P - 21st century RP&V Reputation Place Value exchange Company curates the conversation Distribution Reputation Product Value Exchange Customer’s conversation Marketing is changing - rapidly from organisation-centric to customer-driven marketing process See Share Learn Do
- 7. Social strategy for business: be A vailable fre E I nteresting O pen U seful Step 1 AEIOU
- 9. Rapidly recycle every idea to create ‘fresh’ content all help boost network reputation... ...which boosts search visibility Step 3 Recycle
- 10. from xkcd.com
- 11. 150 Catalyse, Chat, Curate other's conversations Social tools & skills change as the audience grows
- 15. Social Media are evolving fastest on mobile . Watch your phone for the Next Big Thing & don’t develop a mobile app! HTML5 is faster, cheaper, and universal
- 16. Will Rowan TheCustomer e [email_address] skype & twitter @thecustomer Digital Marketing Manual the manager’s guide to ecommerce published on Kindle next week, print on 12th April