The Social Media Blueprint

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Fundamental introduction to designing and executing a social media blueprint for your business.

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The Social Media Blueprint

  1. 1. Social Media Blueprint Michael DeAloia
  2. 2. Marketing 2.0 – Social Media Rewrites the Rules
  3. 3. So what are the rules now?
  4. 4. Don’t get left behind
  5. 5. Integrate social media to achieve specific business purposes
  6. 6. Design a Social Media Action Plan… Now
  7. 7. What is social media?
  8. 8. Monologue > Dialogue
  9. 9. Content. Content. Content.
  10. 10. Today: The Big 4
  11. 11. How to use Social Media
  12. 12. Build relationships
  13. 13. Extend reach
  14. 14. Case Study: CrossFit
  15. 15. How to implement social media
  16. 16. Design your persona
  17. 17. Default Twitter Look
  18. 18. Twitter Page Design
  19. 19. Corporate Logo
  20. 20. Face Shot
  21. 21. What Appears OK…
  22. 22. Isn’t at 40x40 pixels
  23. 23. Personal Avatars
  24. 24. Photo + Corporate Logo
  25. 25. Corporate/Personal Hybrid
  26. 26. Pick your platforms
  27. 27. Produce consistently
  28. 28. Resources Twitter: Blogs: TwitterCounter WordPress BubbleTweet Typepad Twtpoll Blogger TweetBeep SquareSpace Tweepler Video: TweetLater YouTube TweetBurner Viddler TwitPic TwtQpon TwitterGallery TwitBacks
  29. 29. Intrigued? Michael DeAloia @techczar mdealoia@mac.com John Heaney @johnheaney john@orange-envelopes.com

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