These days internet marketing is a broad church that can be defined as the 'use of the internet to advertise and sell goods and services'. Essentially anything that is a service and which can make money on the internet is and can be interpreted as internet marketing. The Internet has brought media to a global audience. The interactive nature of Internet marketing in terms of providing instant responses and eliciting responses are the unique qualities of the medium. Internet marketing is sometimes considered to be broad in scope because it not only refers to marketing on the Internet, but also includes marketing done via e-mail and wireless media. Management of digital customer data and electronic customer relationship management (ECRM) systems are also often grouped together under internet marketing. networks, the authors found the potential for collecting data upward of 2,500 times on average per user per month.

1. INTERNET MARKETING
Presented By: HASSEN ZORGANI

2. KEY POINTS :
✓ INTRODUCTION TO INTERNET-MARKETING
✓Definition
✓TYPES OF INTERNET-MARKETING
✓FEATURES OF INTERNET MARKETING
✓ E-Marketing Strategy
✓*7 P's of Marketing on the Internet
✓Impact of the Internet Marketing across the globe
✓ CONCLUSION

3. INTRODUCTION TO INTERNET MARKETING
These days internet marketing is a broad church that can be defined as the 'use
of the internet to advertise and sell goods and services'. Essentially anything that
is a service and which can make money on the internet is and can be interpreted
as internet marketing. The Internet has brought media to a global audience. The
interactive nature of Internet marketing in terms of providing instant responses
and eliciting responses are the unique qualities of the medium. Internet
marketing is sometimes considered to be broad in scope because it not only
refers to marketing on the Internet, but also includes marketing done via e-mail
and wireless media. Management of digital customer data and electronic
customer relationship management (ECRM) systems are also often grouped
together under internet marketing. networks, the authors found the potential for
collecting data upward of 2,500 times on average per user per month.

4. E-Marketing, or Electronic Marketing is the act of trying to achieve marketing
objectives through electronic or digital means. Most E-Marketing campaigns
are performed through the use of Internet-based content, such as
E-News letters and emails..
•E-marketing, Internet marketing and Digital marketing are
defined in this article based on the introduction to my
Internet marketing book.
DEFINITION

5. 1. B2B (Business 2 Business)
2. B2C (Business 2 Consumer)
3. C2C (Consumer to Consumer)
TYPES OF INTERNET-MARKETING

6. FEATURES OF INTERNET MARKETING
❖ Internet marketing allows global marketing facility – Internet
service is not for local purpose it allows global accessibility.
❖ It is less expensive – The cost involved in internet marketing is very
less compared to other marketing strategies.
❖ It makes marketing easier – You can find out both buyers and
sellers online.
❖ Through internet marketing, you can sell your products and services
and encash your bills from anywhere.
❖ It increases the choice of products, services and sellers.
❖ Vast availability of information.

7. E-MARKETING STRATEGY
➢Personalization
➢Privacy
➢Customer Service
➢Community
➢Site
➢Security
➢Sales Promotion

8. ✓ Product
✓ Price
✓ Place
✓ Promotion
✓ Presentation
✓ Processes
✓ Personalization
*7 P'S OF MARKETING ON THE INTERNET

9. IMPACT OF THE INTERNET MARKETING ACROSS THE GLOBE
530 million users connected to the Internet worldwide =
8.5% of the global population,
Developed nations = 15% of the world’s population
= 88% of all Internet users,
U.S. Internet users = 182 million
= 64% of the population,

10. CONCLUSION
Internet Marketing is a hot topic especially in these days of instant
results. The reason why i-marketing has become so popular is because
they provide three major benefits to potential buyers:
1. Convenience: Customers can order products 24 hours a day
wherever they are. They don’t have to sit in traffic, and a parking
space, and walk through countless shops to find and examine goods.
2. Information: Customers can find reams of comparative information
about
companies, products, competitors, and prices without leaving their
office or
home.
3. Fewer hassles: Customers don’t have to face salespeople or open
themselves up to persuasion and emotional factors; they also don’t
have to wait in line.