All marketing operations that take place on the internet are referred to as digital marketing, often known as online marketing. To engage with present and potential consumers, businesses use digital channels such as search engines, social media, email, and other websites. Communication via text or multimedia communications is also included. Although an experienced inbound marketer may argue that inbound marketing and digital marketing are almost identical, there are some slight variances. I've learned a lot about how those minor distinctions are noted throughout the world from interactions with marketers and company owners in the United States, the United Kingdom, Asia, Australia, and New Zealand.

1. OVERVIEW OF DIGITAL
MARKETING

2. WHAT IS DIGITAL MARKETING
❖ Digital marketing, also called online marketing, is the
promotion of brands to connect with potential customers using
the internet and other forms of digital communication. This
includes not only email,Social media, and web-based
advertising, but also text and multimedia messages as a
marketing channel.

3. Types of digital marketing
● Search engine optimization
● Pay per click
● Email marketing
● Content marketing
● Search engine marketing
● Affiliate marketing
● Youtube marketing

4. ADVANTAGE & DISADVANTAGE

5. ADVANTAGE
1 Lower Cost
2. Easy to Learn
3 Effective Targeting
4. Analytics and Optimization
5 Increased Engagement

6. DISADVANTAGE
1. High Competition
2. Security and Privacy Issues
3. Time-consuming
4. Security and Privacy Issues

7. WHY PEOPLE GOING ONLINE
❖ The internet was originally developed as a communication tool
for the military, but since its invention, it has evolved far beyond
that. Given that there are roughly 2 billion internet users
worldwide, the reasons people go online are many and varied. To
list off all of them would take more time than any of us have, so
here are few of the primary reasons people go online.

8. TOP TOOLS OF DIGITAL MARKETING

9. DIGITAL MARKETING MEASUREMENT
1. GOOGLE ANALYTICS
2. GOOGLE WEBMASTER
3. GOOGLE ADS
4. BASIC GOOGLE SEARCH

10. https://www.digitalvidya.com/ 675898098