The Native Revolution: Digital Advertising in a Multi-Device Scenario - Presentation by Luca Ascani, Co-Founder & Chairman of Populis at the NOAH 2013 Conference in London, Old Billingsgate on the 13th of November 2013.
Mobilizing the Arts: Engaging Audiences Through the Mobile WebCAMT
With the rapid adoption of web-enabled cell phones, smartphones and tablet computers, how are arts organizations adapting to the rise of the mobile Internet? What options are available to arts professionals who want to engage their audiences via mobile devices? What are the cost implications for these new technologies?
The Native Revolution: Digital Advertising in a Multi-Device Scenario - Presentation by Luca Ascani, Co-Founder & Chairman of Populis at the NOAH 2013 Conference in London, Old Billingsgate on the 13th of November 2013.
Mobilizing the Arts: Engaging Audiences Through the Mobile WebCAMT
With the rapid adoption of web-enabled cell phones, smartphones and tablet computers, how are arts organizations adapting to the rise of the mobile Internet? What options are available to arts professionals who want to engage their audiences via mobile devices? What are the cost implications for these new technologies?
Digital Advertising uses the internet to deliver marketing messages via various formats to internet users. This includes Search Advertising, Social Media Advertising, Banner Advertising, Video Advertising as well as Classifieds.
Furthermore, the Digital Advertising market is segmented into Desktop and Mobile revenues depending on the delivery method such as desktop computers (incl. notebooks) or mobile devices (smartphones and tablet PCs).
Market Intelligence Solution - Knowledge Partnership, Mobile CommunicationsKnowledge360
Market Intelligence Solution - Knowledge Partnership, Mobile Communications
K360 works hand-in-hand with clients to make their business run better in the most profitable, efficient, practical and sensible ways possible.
K360 makes creating capturing and sustaining value an integral part to your growth.
K360 helps to imbibe Customer-Centric business focus.
K360 assists organization to understand vital elements of success, and implementing the right strategy and culture to achieving maximum growth.
Weather an organization needs fast inorganic growth or steady organic growth, K360 ensure that they are designed to facilitate it.
K360 makes innovation as a competitive advantage for organizations. Tailored to suite different organizations while always refining functions and processes to match organizational goals.
Design and Execution, not just advice but Action and RESULTS!
Bricks and Mobile - Engaging the On-the-Go ConsumerRemodista
Consumers expect a meaningful in store mobile experience, are you prepared for bricks-and-mobile? Across the past year optimized in store experience has transitioned from exceeding customer expectations, to now simply meeting expectations – and QR codes are not enough. Panelists from leading retailers and mobile marketing leaders share successful mobile in store strategies to drive CRM, consumer engagement, and sales. The era of mobility has arrived, and your customers expect a customized relevant in store experience delivered to their phone- how does your company perform? Learn to push branded video games, mp3s, in-store specials and promotions that capture the attention of consumers and generate excitement around the products being sold.
Create traffic in stores during off-peak seasons
Increase POS opportunities
Target specific groups of consumers
Raise your brand awareness
This is a shorter version of my earlier C3 presentation for the Press Development Institute-Siberia, for presentation Dec. 4, 2009. For the full Blueprint for the Complete Community Connection: http://bit.ly/qzsKx. For the Google translation into Russian of my C3 overview: http://bit.ly/7XUzSc
The Platform Canvas - Learn how to build Platform Business Models in 45Min Year of the X
The Platform Canvas - Learn how to build Platform Business Models in 45Min @Wolfram Römhild & Marc Ziegler
21st April 2016 at Year of the Monkey in Munich
Global Investment and Strategic Partnership
http://www.pldt.com/docs/default-source/presentations/2014/pldt-and-rocket-internet-global-strategic-investment.pdf?sfvrsn=0
Digital Advertising uses the internet to deliver marketing messages via various formats to internet users. This includes Search Advertising, Social Media Advertising, Banner Advertising, Video Advertising as well as Classifieds.
Furthermore, the Digital Advertising market is segmented into Desktop and Mobile revenues depending on the delivery method such as desktop computers (incl. notebooks) or mobile devices (smartphones and tablet PCs).
Market Intelligence Solution - Knowledge Partnership, Mobile CommunicationsKnowledge360
Market Intelligence Solution - Knowledge Partnership, Mobile Communications
K360 works hand-in-hand with clients to make their business run better in the most profitable, efficient, practical and sensible ways possible.
K360 makes creating capturing and sustaining value an integral part to your growth.
K360 helps to imbibe Customer-Centric business focus.
K360 assists organization to understand vital elements of success, and implementing the right strategy and culture to achieving maximum growth.
Weather an organization needs fast inorganic growth or steady organic growth, K360 ensure that they are designed to facilitate it.
K360 makes innovation as a competitive advantage for organizations. Tailored to suite different organizations while always refining functions and processes to match organizational goals.
Design and Execution, not just advice but Action and RESULTS!
Bricks and Mobile - Engaging the On-the-Go ConsumerRemodista
Consumers expect a meaningful in store mobile experience, are you prepared for bricks-and-mobile? Across the past year optimized in store experience has transitioned from exceeding customer expectations, to now simply meeting expectations – and QR codes are not enough. Panelists from leading retailers and mobile marketing leaders share successful mobile in store strategies to drive CRM, consumer engagement, and sales. The era of mobility has arrived, and your customers expect a customized relevant in store experience delivered to their phone- how does your company perform? Learn to push branded video games, mp3s, in-store specials and promotions that capture the attention of consumers and generate excitement around the products being sold.
Create traffic in stores during off-peak seasons
Increase POS opportunities
Target specific groups of consumers
Raise your brand awareness
This is a shorter version of my earlier C3 presentation for the Press Development Institute-Siberia, for presentation Dec. 4, 2009. For the full Blueprint for the Complete Community Connection: http://bit.ly/qzsKx. For the Google translation into Russian of my C3 overview: http://bit.ly/7XUzSc
The Platform Canvas - Learn how to build Platform Business Models in 45Min Year of the X
The Platform Canvas - Learn how to build Platform Business Models in 45Min @Wolfram Römhild & Marc Ziegler
21st April 2016 at Year of the Monkey in Munich
Global Investment and Strategic Partnership
http://www.pldt.com/docs/default-source/presentations/2014/pldt-and-rocket-internet-global-strategic-investment.pdf?sfvrsn=0
A short introduction about Rocket Internet, their key differentiators, secret sauce and growth potential.
Sources:
https://www.rocket-internet.com/sites/default/files/investors/Rocket%20Proven%20Winner%20Results%20Q1%202015%20%281%29.pdf
This presentation by Kazumi Nishikawa was made at the session "Integrating ASEAN firms into global value chains through investment" during the 2nd ASEAN-OECD Investment Policy Conference held on 10-11 December 2014.
Find out more at: http://www.oecd.org/daf/inv/investment-policy/2014-asean-oecd-investment-policy-conference.htm
Presentation to be delivered at the 'Meet the Buyer' Conference, Glasgow June 10th - http://www.sdpscotland.co.uk/events/events-list/meet-the-buyer.aspx
Developing a Successful Mobile Strategy ap iv2Pete Morano
Presented at the American Press Institute's "Mobile Media: Opportunities on the Move" conference July 18-19 in Washington, DC.
Pete's talk discussed the inevitability of adopting a mobile strategy for your business. A successful mobile strategy must have reaching your customers and your market as its central goal (and this doesn't necessarily require developing a native application). Pete shared several important elements to consider when developing a mobile strategy, including methods for connecting with a mobile audience, effective audience engagement, mobile platform differences and the impact this can have on market reach.
As applications continue to migrate toward the web, mobile devices are becoming inextricably linked with our everyday lives. According to The Mobile Internet Report released by Morgan Stanley, within five years, more users will connect to the web via mobile devices than desktop computers.
Social Media in the Airline Industry
by Gilbert Ross
Presented at Merlien Institute's Qualitative Consumer Research & Insights, 7 & 8 April 2011, Malta
http://www.merlien.org
The fast growth of consumer adoption of mobile and social channels has changed how we make decisions, brands need to develop cohesive digital strategies and then integrate with traditional channels to deliver true personalisation.
Digital Marketing and "Virtual Touch" TechnologyCharmian Solter
The reach and effectiveness of digital marketing caused a decline in the usage of traditional marketing channels, including face-to-face interaction, paving the way for “virtual touch,” social media platforms, video marketing, and real-time chat applications to address consumer demand for authenticity and engagement in today’s digital marketplace.
VTA 2010: Non-Traditional Marketing to Spark Ridership (Extended)J Grant Mizell
Extended version (with live links and more goods) from that presented at the Virginia Transit Association Conference, June 11, 2010. Please download for Notes, talking points or more thorough look through – PPT file.
Presented by Pulsar Advertising
Felicia Woodruff, J Grant Mizell, Ray Shea
Digital markets can adopt different personalities as they evolve. Understanding each one is the key to turning media fragmentation into precise communication opportunities.
The introduction slides to the CPD Programme entitled 'Web 2.0. The Times They Are a Changing' by Jim Hamill from Strathclyde University. They present a brief overview and introduction to Web 2.0 and Social Media.
More information about this program on the page:
http://www.strath.ac.uk/business/cee/cpd/web2
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PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
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Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
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Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
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Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
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GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
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https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
2. The Changing Landscape
Emergence of infrastructure-as-a-service platforms
Deep domain experience not a pre-requisite
Advent of a new class of seed investors
Disruptive distribution channels
Iterative product-market fit experiments
Multitude of early exit opportunities
3. An Age of Acceleration
A - New capability
B – Integration
C – Limits
D – Decline
Source: Tom McKendree's 1994 Singularity diagram
4. Platforms
2B global internet users
670MM global mobile 3G subscribers and growing fast
Apple: iPhone/iTouch/iPad 120MM+ users
Facebook: 600MM+ users
Twitter: 200MM+ users
Foursquare/Instagram/Pulse: several million users
Source: Morgan Stanley Research, International Telecommunication Union, Informa WCIS+,
Facebook, Apple, Google.
5. Opportunities
USA: eCommerce ~5% of the total retail
USA: Time spent online = 28%; online ad spend = 13%
Mobile devices: real-time connectivity 24X7
Open social graph
Integration of the offline commerce into the Internet
economy
Technology driven online media transactions
Source: US Dept. of Commerce, Morgan Stanley Research, Yahoo! 2010 analyst day.
7. Social Utilities
Online businesses built on social graph
Leverage social distribution to reach scale
Focus on reduced cost of transaction
Emotional resonance for users
Value for all [active/passive] participants
Travel, commerce, dating, classifieds, recruiting….
8. Discovery Traffic
Google aggregates intent
Social platforms aggregate discovery/awareness
Discovery traffic represents deferred monetization
High growth in the near term
Leverage engaged followings and connections
News, games, deals, social feeds…..
9. eCommerce
Utility -> Fun
Mall experience: social, discovery, impulse, sharing,
recommendation, and emotional
Treasure hunt: bimodal consumer behavior
Big brands to consumer direct
Verticalization: shoes, jewelry, make-up, dresses….
Crowd focused, fully distributed online-offline
10. Localization
Location based discovery
Local experience sharing
Marketplace, flash mobs, intent, augmented experience
Foot traffic pattern mapping
Discounts, offers, demand signaling, geo-fencing
Next generation location-gamification, traffic aggregation
11. Premium Content
Search/discover streaming web content
Discover TV content
Socialization of TV experience
Contextual augmentation
Video advertisements
Lean-back content consumption on tablets
