The Platform Canvas - Learn how to build Platform Business Models in 45Min @Wolfram Römhild & Marc Ziegler 21st April 2016 at Year of the Monkey in Munich

1. 1
Workshop conducted by Dr. Wolfram Römhild and Marc Ziegler, 21st April 2016
Workshop:
THE PLATFORM CANVAS
YEAR OF THE MONKEY

2. 2
Business-to-Business
Business-to-Consumer
Consumer-to-Consumer
Source: goetzpartners
Platform Value Creation and Classification
PLATFORM VALUE CREATION PRINCIPLES
Successful multi-shareholder platforms provide value for the different peers through governed
interaction and constantly curated business relationships
CLASSIFICATION
Value
adding
services
PRODUCER CONSUMER

3. 3Source: Simone Cicero, goetzpartners
The Platform Canvas
Who owns the
platform?
Which services can
be offered for value
creation?
Which technologies
do we need to
enable the core
functions of the
platform?
Who contributes
to the platform
operations and
mission?
EXCHANGES
CHANNELS
& CONTEXTS
How and in which
forms is value
exchanged between
the producing and
consuming peers?
PARTNERS
PEERS
What are the major
data sources the
platform is based
on?
What is the concrete
surplus value for
users to participate?
What are peer
segments (producers,
consumers) in the
ecosystem?
Which channels are
used by the peer
segments to get in
contact and execute
transactions?
What are partners in
the ecosystem?
EMPOWERING
SERVICES
PLATFORM
STAKE-
HOLDERS DATA
SOURCES
PLATFORM
OWNERS
CORE VALUE
PROPOSITION
ENABLING
TECHNOLOGIES

4. 4Source: goetzpartners
The Platform Canvas – Example AirBnB
PLATFORM
OWNERS
ENABLING
TECHNOLOGIES
CORE VALUE
PROPOSITION
EMPOWERING
SERVICES
PLATFORM
STAKE-
HOLDERS DATA
SOURCES
EXCHANGES
CHANNELS
& CONTEXTS
PARTNERS
PEERS

5. 5
Your task: Develop a Platform Model Canvas for the
following use case
Source: goetzpartners
DIGITAL MULTI-STAKEHOLDER PLATFORM FOR MANUFACTURER
 German equipment manufacturer in premium segment
 Global footprint with 100+ sales markets
 Building own service units in all markets is not profitable, especially in markets with
low sales figures
 Goal: Offer efficient and effective services in multiple sales markets on time
SITUATION/
PAINPOINT
YOUR TASK Build your platform by using the handed out cards in the following order:
1. Data Sources
2. Enabling Technologies
3. Empowering Services
4. Partners
*5. RELEASE YOUR INNER MONKEY ;-)
CORE VALUE
PROPOSITION
Connection manufacturers with local maintenance service providers

6. 6
goetzpartners contacts
www.goetzpartners.com
MUNICH
Prinzregentenstr. 56
80538 Munich
T + 49-89-290725-0
LONDON
32 Brook Street
London W1K 5DL, Great Britain
T + 44-20-7647-7700
MOSCOW
Gagarinskiy per. 25
119034 Moscow, Russia
T + 7-495-9810-791
ZURICH
Schwerzistrasse 6
8807 Freienbach/Zurich, Switzerland
T + 41-55-4102-294
DÜSSELDORF
Königsallee 60 B
40212 Düsseldorf
T + 49-211-60042-570
MADRID
Calle Marqués de Urquijo n 30°, piso 1°
28008 Madrid, Spain
T + 34-91-74513-13
PARIS
19, Avenue George V
75008 Paris, France
T + 33-1-707255-13
BEIJING
Unit 1601, No. 237 Chaoyang North Road
Chaoyang District
100020 Beijing, P.R. China
T + 86-10-857155-80
FRANKFURT
TaunusTurm, Taunustor 1
60310 Frankfurt
T + 49-69-2475048-0
MILAN
Palazzo Annoni, Corso di Porta Romana 6
20122 Milan, Italy
T + 39-02-367644-08
PRAGUE
Melantrichova 17
11000 Prague 1,
Czech Republic
T + 420-221-6324-51
SHANGHAI
Unit 1610, No. 336 Middle Xizang Road
200001 Shanghai, P.R. China
T + 86-21-3115-2965
Dr. Wolfram Römhild
Managing Director
wolfram.roemhild@goetzpartners.com
Marc Ziegler
Partner, Head of Digital Business
marc.ziegler@goetzpartners.com