International SEO and content silos were discussed. Key points included:
- Content silos group related content by topic to make a website easier for search engines to understand. This can help with relevancy, traffic, and the user experience.
- When expanding internationally, it is important to consider domains by country, subdomains, or directories by language. Proper localization including local keywords, content, and links is also important.
- Issues like duplicate content across languages and ensuring each language has its own URL were covered. Using hreflang tags can help search engines understand the relationship between language versions.
- Other tips for international SEO included considering design preferences in other countries, website speed, and
How much do you know about Irish tech startups? Which startups have the most buzz? Which tech giants have their offices here? And who are the Irish tech figures to know?
Frontline Ventures (www.frontline.vc) created this guide to promote Irish entrepreneurship while offering a 101 guide for anyone visiting the country or starting out in their career.
It covers the most successful Irish startups and companies on the rise, Irish tech accelerators and meetups, Irish tech press, resident VCs, and the story of how our homegrown industry began.
If you have a suggestion to add to the list, tweet @Frontline and get in touch!
SEO for international multilingual projectsAni Lopez
How to face a multicountry, multilanguage SEO project, Some facts, cultural aspects to take into account, technical issues, content optimization in different languages, link building and web analytics for international web projects.
Boston and Ireland go back - way back. We are celebrating the ties between the two cities and their technology ecosystem through this new Boston Tech Guide!
Frontline Ventures (www.frontline.vc) created this guide to help out European entrepreneurs navigate living, working, and expanding into Boston.
It covers the history and legacy between Boston and Ireland, community spaces and meetups, key Irish people to meet, Boston venture funds, and fun facts about living in Boston.
Have any suggestions? Get in touch with us at @Frontline!
Métricas e Indicadores no Digital | Versao 2016 - Modulo PUC-PR - Eduardo Cab...Eduardo Caballero
Aula atualizada de Metricas de Indicadores do Curso de Pós Graduação Comunicação e Branding na Pontificia Universidade Católica do Paraná (PUC-PR).
O módulo foi ministrado por Eduardo Caballero, Gerente de Estratégias Digitais da i-Cherry de Curitiba (Agência de Performance e SEO).
Atualização contem Metricas mais profundas e detalhadas que foi aplicada e explicada em sala de aula.
Contato https://www.linkedin.com/in/eduardocaballero
Dhammakaya pioneers in the UK: featuring Fuengsin TraffordPaul Trafford
A presentation originally given at a Dhammakaya Peace Meeting, which took place at the Quaker Meeting House on 23 March 2017. These slides recount the early days of the Dhammakaya tradition coming to the UK, focusing on Fuengsin Trafford (née Sarayutpitag).
The file download includes presenter notes.
Education law conference, March 2017 - Nottingham - Is your recruitment strat...Browne Jacobson LLP
This workshop defined what a recruitment strategy is, what the benefits of having one are, and what it should include, as well as how the changing landscape of education is having an effect.
Enterprise Ireland presentation - International seo and content June 2018John Caldwell
Enterprise Ireland eBusiness Event Presentation - June 2018
International SEO, Content Clustering, PPC versus SEO, Find out how search engines work. SEO Tools - Hub5050.com - abcdigital.ie , creatorseo.com
SEO for Online Startups - Small Business Festival Victoria 2015Optimising
A beginner's guide to search engine optimisation, including on-page SEO, off-page SEO, keyword selection, link building and local SEO. Originally presented by Melbourne SEO agency Optimising.com.au at Small Business Festival Victoria on 12th August 2015.
Miranda Gahrmann presented on the Digital Marketing Summit in Dubai about International SEO and beyond. When targeting multiple languages and countries, international SEO plays an important factor to make sure the right website is served in each targeted country. Also, it's important to be aware of cultural differences and differences in language to provide a good user experience across regions.
Miranda Gahrmann is a Global SEO Manager for Randstad and a Global eCommerce Consultant for clients such as Philips. Not only does Miranda travel all over the world for work, she also speaks six languages. With 10 years experience in international SEO, Miranda is working with her team to improve the performance of 40 Randstad websites across 39 markets.
Miranda talked about “International SEO and beyond”. She went through the essentials when optimizing across markets and languages, the common pitfalls, and areas to look into beyond the regular international SEO practises.
Search and Social Media Marketing Course Slides - Salford UniverstiyTom Mason
Slides from Delineo Head of SEO Phil Morgan's session at SEO Training: Search and Social Media Marketing Course from Salford University. http://www.searchmarketing.salford.ac.uk/
Miranda will be talking about “International SEO and beyond”. She will go through the essentials when optimizing across markets and languages, the common pitfalls, and areas to look into beyond the regular international SEO practises.
APNIC Foundation, presented by Ellisha Heppner at the PNG DNS Forum 2024APNIC
Ellisha Heppner, Grant Management Lead, presented an update on APNIC Foundation to the PNG DNS Forum held from 6 to 10 May, 2024 in Port Moresby, Papua New Guinea.
1.Wireless Communication System_Wireless communication is a broad term that i...JeyaPerumal1
Wireless communication involves the transmission of information over a distance without the help of wires, cables or any other forms of electrical conductors.
Wireless communication is a broad term that incorporates all procedures and forms of connecting and communicating between two or more devices using a wireless signal through wireless communication technologies and devices.
Features of Wireless Communication
The evolution of wireless technology has brought many advancements with its effective features.
The transmitted distance can be anywhere between a few meters (for example, a television's remote control) and thousands of kilometers (for example, radio communication).
Wireless communication can be used for cellular telephony, wireless access to the internet, wireless home networking, and so on.
# Internet Security: Safeguarding Your Digital World
In the contemporary digital age, the internet is a cornerstone of our daily lives. It connects us to vast amounts of information, provides platforms for communication, enables commerce, and offers endless entertainment. However, with these conveniences come significant security challenges. Internet security is essential to protect our digital identities, sensitive data, and overall online experience. This comprehensive guide explores the multifaceted world of internet security, providing insights into its importance, common threats, and effective strategies to safeguard your digital world.
## Understanding Internet Security
Internet security encompasses the measures and protocols used to protect information, devices, and networks from unauthorized access, attacks, and damage. It involves a wide range of practices designed to safeguard data confidentiality, integrity, and availability. Effective internet security is crucial for individuals, businesses, and governments alike, as cyber threats continue to evolve in complexity and scale.
### Key Components of Internet Security
1. **Confidentiality**: Ensuring that information is accessible only to those authorized to access it.
2. **Integrity**: Protecting information from being altered or tampered with by unauthorized parties.
3. **Availability**: Ensuring that authorized users have reliable access to information and resources when needed.
## Common Internet Security Threats
Cyber threats are numerous and constantly evolving. Understanding these threats is the first step in protecting against them. Some of the most common internet security threats include:
### Malware
Malware, or malicious software, is designed to harm, exploit, or otherwise compromise a device, network, or service. Common types of malware include:
- **Viruses**: Programs that attach themselves to legitimate software and replicate, spreading to other programs and files.
- **Worms**: Standalone malware that replicates itself to spread to other computers.
- **Trojan Horses**: Malicious software disguised as legitimate software.
- **Ransomware**: Malware that encrypts a user's files and demands a ransom for the decryption key.
- **Spyware**: Software that secretly monitors and collects user information.
### Phishing
Phishing is a social engineering attack that aims to steal sensitive information such as usernames, passwords, and credit card details. Attackers often masquerade as trusted entities in email or other communication channels, tricking victims into providing their information.
### Man-in-the-Middle (MitM) Attacks
MitM attacks occur when an attacker intercepts and potentially alters communication between two parties without their knowledge. This can lead to the unauthorized acquisition of sensitive information.
### Denial-of-Service (DoS) and Distributed Denial-of-Service (DDoS) Attacks
This 7-second Brain Wave Ritual Attracts Money To You.!nirahealhty
Discover the power of a simple 7-second brain wave ritual that can attract wealth and abundance into your life. By tapping into specific brain frequencies, this technique helps you manifest financial success effortlessly. Ready to transform your financial future? Try this powerful ritual and start attracting money today!
Multi-cluster Kubernetes Networking- Patterns, Projects and GuidelinesSanjeev Rampal
Talk presented at Kubernetes Community Day, New York, May 2024.
Technical summary of Multi-Cluster Kubernetes Networking architectures with focus on 4 key topics.
1) Key patterns for Multi-cluster architectures
2) Architectural comparison of several OSS/ CNCF projects to address these patterns
3) Evolution trends for the APIs of these projects
4) Some design recommendations & guidelines for adopting/ deploying these solutions.
Bridging the Digital Gap Brad Spiegel Macon, GA Initiative.pptxBrad Spiegel Macon GA
Brad Spiegel Macon GA’s journey exemplifies the profound impact that one individual can have on their community. Through his unwavering dedication to digital inclusion, he’s not only bridging the gap in Macon but also setting an example for others to follow.
2. • Physicist
• Headed up Global Marketing and
Intelligence Teams
• Founded CreatorSEO, Intelligence
Market and Research and Experts
• Head office in Smithstown, Shannon
•Specialise in helping businesses grow
internationally
7. It All Starts With Strategy
• Which market?
• Which country or
countries?
• Focussing on a region?
• Emphasising particular
products?
Reach Act Convert Engage
Digital strategy:
Customer
analysis
Competitor
benchmarking
On-line partner
analysis
SWOT
Marker-place analysis:
Vision and
mission
Goal setting Analytics
Managing digital
marketing
Goals and KPI’s:
Segmentation and
targeting
Brand position and
value proposition
Engagement and
content strategy
Integrated
communication
strategy
Strategy:
8. search engines and social media
are the gatekeepers of your
Content visibility
9. If your not on page 1
of search results
you don’t exist!
Perception is reality
18. 18
1. Google learns from us
2. We create our own social environments
3. It happens invisibly
4. SEO experts use this knowledge!!
What does this tell us?
25. You need to think like Google:
Keyword relationships and
usage – close bonds between
keywords on each page
Date can be important –
most recent content
– if applicablePredict what you are
looking for!
The intent of your search
– information open queries
- location matters
26. Unique content
Google likes unique content
Does your content on a PAGE
meet all the searcher’s
needs?
Are you better at giving the
searcher the information they
need?
28. 28
Interprets your query
Determines your
search intent
Selects which ranking
signals match best
Rank Brain …….
Signals
Key terms
Freshness
Inbound authority
Engagement
Content depth
Related topics
………
29. No one way to DO SEO
- ALL depends on the signals!!!
31. A content silo is the
grouping of related
content around key terms.
These key terms are
topical grouped on areas
or themes.
These are implemented
on your website / digital
needs
Content Silos
32. 32
Make it easy for the search engines -
content silos
Google in particular want to have a
good understanding of your website’s
content.
- what your promoting
- how it is structured
- layout of content
Content organisation!
Traffic
SEO / User Experience
Content Silos
33. 33
Key term relevancy is based on a
page’s content as well as the
relevance of the entire website.
Content silos help provide relevance!
If you want to rank think of sections
rather than just a page.
Relevant Content
Traffic
SEO / User Experience
Content Silos
34. 34
• Silos
• Relevancy
• Consistency
• Amplify your content
Target the right audience with
the right content
– as per your digital strategy
– planned in your roadmap
Content Amplification
35. 35
Content Example – Google.co.uk ranking
Term 1 Term 2 Term 3 Term 4 Term 5
Ranking before process >500 201 306 432 >500
Implemented Silos & taxonomy 145 61 114 92 345
Relevancy - meta / content 86 39 51 44 74
LinkedIn engagement 52 30 64 37 49
Consistency – links / language 48 27 31 33 37
New relevant content (daily) 3 4 2 5 11
Get feed for your site:
john@creatorseo.com
39. Marketing
incl. SEO
Customer
Needs
Data
Growth Hacking
Analytics
Baseline
Create a dashboard
Perform AB Testing
Create interventions
Make changes
One Metric That Matters?
Talk to customers
Make more changes
Analysebeforeandafterchanges
42. Trading internationally
• What can be done?
• domains by country?
• main domain and subdirectories per language?
• sub domains?
• Geo targeting on Google
43. Trading internationally
• Best option domains by country
• creatorseo.com
• creatorseo.fr
• creatorseo.de
• but
• complicated to manage and coordinate
• one CMS for all or one per domain?
44. Trading internationally
• Sub-domains or Domain name alias
• us.creatorseo.com
• fr.creatorseo.com
• de.creatorseo.com
• Directories by country/language
• creatorseo.com/us/
• creatorseo.com/fr/
• creatorseo.com/de/
• One language, several countries
• creatorseo.com/es/
• mycompany.com/es-pu/ (Peru)
• mycompany.com/es-mx/ (Mexico)
45. Trading internationally
• Subdomains by country
• Search Engines consider subdomains almost a completely different entity than
their domain
• they don’t inherit most of the domain's relevancy
• Example of a sub domain
• http://spanish.creatorseo.com
• … but are a more integrated approach than having a number of unrelated
domain names
X
47. Trading internationally
• Directories by country/language
• Cheaper
• Less technical resources required
• Easier to manage and coordinate
• Directories contribute to increase the general relevancy of a domain
• Domain authority is consolidated
50. Before internationalising your site
• Market research
• Site performance
• SEO implementation
• Speed of site
• Number of pages on your site – CPU and Memory
• Language or Country targeting
• Localisation costs
52. Competition ---- Perception is Reality
• On-line competition may not be your traditional competition
• Different competitors in different regions
SEO is about beating your competition in the targeted geographies
53. Audience
• Know your audience
• Cultural
• In Mediterranean counties
- Internet use is driven more by social factors rather than anything else,
• where Nordic countries rely on the internet for more pragmatic, functional purposes.
• Language
• What are they searching for?
54. Keyword
Avg. Monthly
Searches World
wide(exact match
only)
Avg. Monthly
Searches US (exact
match only)
Avg. Monthly
Searches UK (exact
match only)
Avg. Monthly
Searches Canada
(exact match only)
Avg. Monthly
Searches Germany
(exact match only)
Avg. Monthly
Searches France
(exact match only)
Avg. Monthly
Searches China
(exact match only)
Avg. Monthly
Searches India
(exact match only)
hotels in dublin 49,500 1,900 18,100 390 590 110 10 90
dublin hotels 33,100 3,600 18,100 880 480 140 10 70
hotels dublin 18,100 590 6,600 170 1,000 390 10 10
hotel dublin 14,800 260 2,400 110 2,400 3,600 10 10
And that’s just English!
55. Local content
• Use local addresses and contact information
• Add local case studies/ testimonials
• with names and images
• Customise content for each country or market
• More relevant, increases local link building opportunities, and decreases duplicate content
• Currency
57. Basic requirements for any website
A web site is a bit like an advert!
• Clear purpose
• Easy to use / intuitive
• High impact
- you have only 4 seconds to impress!
• Optimised for visitors
• Target audience
• Easily found by the target audience
• Content must be dynamic and interesting
58. Design and usability
• Different countries prefer different design aesthetics
• Recreating your website in a different language may not be enough
• Get feedback on your site from locals in your target country
61. Duplicate Content and Languages
• Google and Bing have clearly said to keep one language on one URL.
- Proxied content
- Content served by a cookie
- Side-by-side translations
Can be very problematic for search engines to index a page in more than one language.
You want
1 URL = 1 language
62. Duplicate Content and Language Flags
• Hreflang tags are intended to ensure the correct localised page is seen by Google
• You can have multi-country targeted content in the same language.
- You need to combine hreflang tags + some localisation!
63. Ways to avoid Duplicate Content
• Use Hreflang tags
• Localised keyword optimisation
• Have local content … maybe testimonials
• Name, Address, Phone, Currencies, Google Business profile
• Localised HTML sitemaps
• Localised navigation and home page features that cater to specific audiences
• Localised images that resonate with the audience
• Obtain links from local links
64. Some Final Tips
• Create useful page titles
• Use informative URLs
• Provide relevant page descriptions
• Add your business to Google +
• Manage your site links
• Get a local mailing address
• Use a translator!
• Value proposition
• Call to action
• Speed
• User experience
• Relevant and most recent
unique content
Google shows search results based on
what's best for the user