The document appears to be a chapter from an international marketing textbook. It discusses international marketing strategies and concepts over 13 pages. Specific details could not be summarized due to the document containing placeholders rather than content.

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11/2/2015
© Forum for International Trade Training
(FITT)
International Marketing: Chapter 8

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11/2/2015
© Forum for International Trade Training
(FITT)
International Marketing: Chapter 8

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11/2/2015
© Forum for International Trade Training
(FITT)
International Marketing: Chapter 8

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11/2/2015
© Forum for International Trade Training
(FITT)
International Marketing: Chapter 8

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11/2/2015
© Forum for International Trade Training
(FITT)
International Marketing: Chapter 8

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11/2/2015
© Forum for International Trade Training
(FITT)
International Marketing: Chapter 8

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11/2/2015
© Forum for International Trade Training
(FITT)
International Marketing: Chapter 8

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11/2/2015
© Forum for International Trade Training
(FITT)
International Marketing: Chapter 8

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11/2/2015
© Forum for International Trade Training
(FITT)
International Marketing: Chapter 8

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11/2/2015
© Forum for International Trade Training
(FITT)
International Marketing: Chapter 8

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11/2/2015
© Forum for International Trade Training
(FITT)
International Marketing: Chapter 8

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11/2/2015
© Forum for International Trade Training
(FITT)
International Marketing: Chapter 8

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11/2/2015
© Forum for International Trade Training
(FITT)
International Marketing: Chapter 8