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International Marketing Guiding Notes: Chapter 12

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Ira Kristina Lumban Tobing
Ira Kristina Lumban Tobing

The document appears to be a chapter from an international marketing textbook. It discusses international marketing strategies and concepts over multiple pages. It is copyrighted by the Forum for International Trade Training and covers their Chapter 12 material.

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______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ 1 © Forum for International Trade Training (FITT) International Marketing: Chapter 12
______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ 2 © Forum for International Trade Training (FITT) International Marketing: Chapter 12
______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ 3 © Forum for International Trade Training (FITT) International Marketing: Chapter 12
______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ 4 © Forum for International Trade Training (FITT) International Marketing: Chapter 12
______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ 5 © Forum for International Trade Training (FITT) International Marketing: Chapter 12
______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ 6 © Forum for International Trade Training (FITT) International Marketing: Chapter 12
______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ 7 © Forum for International Trade Training (FITT) International Marketing: Chapter 12
______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ 8 © Forum for International Trade Training (FITT) International Marketing: Chapter 12

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International Marketing Guiding Notes: Chapter 12