SlideShare a Scribd company logo
IMR300 – Lecture 6 International marketing research
IMR: FOCUS GROUP ,[object Object],[object Object],[object Object],[object Object],[object Object]
IMR: FOCUS GROUP ,[object Object],[object Object]
IMR: FOCUS GROUP ,[object Object],[object Object]
IMR: PERSONAL INTERVIEW ,[object Object],[object Object]
IMR: PERSONAL INTERVIEW ,[object Object],[object Object],[object Object]
IMR: PERSONAL INTERVIEW ,[object Object],[object Object]
Equivalence Issues in Primary Data Collection
1. Construct equivalence ,[object Object],[object Object]
2. Measurement equivalence ,[object Object],[object Object],[object Object],[object Object]
Measurement equivalence ,[object Object],[object Object],[object Object],[object Object]
Measurement equivalence ,[object Object],[object Object]
Measurement equivalence ,[object Object],[object Object],[object Object]
3. Sampling equivalence  ,[object Object],[object Object],[object Object],[object Object]
Data ,[object Object],[object Object]
Problems of secondary data ,[object Object],[object Object],[object Object],[object Object],[object Object]
Problems of secondary data ,[object Object],[object Object],[object Object],[object Object]
Validating secondary data ,[object Object],[object Object],[object Object],[object Object]
Problems of gathering primary data ,[object Object],[object Object],[object Object]
Problems of gathering primary data ,[object Object],[object Object],[object Object],[object Object],[object Object]
Problems of gathering primary data ,[object Object],[object Object],[object Object]
Problems of gathering primary data ,[object Object],[object Object],[object Object],[object Object],[object Object]
Problems of gathering primary data ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Problems of gathering primary data ,[object Object],[object Object],[object Object]
Translation tactics ,[object Object],[object Object],[object Object],[object Object]
Translation tactics ,[object Object],[object Object]
Problems in analyzing and interpreting research information ,[object Object],[object Object],[object Object],[object Object]
The talents of foreign market researcher ,[object Object],[object Object],[object Object]
Marketing and economic development
Marketing and economic development ,[object Object],[object Object],[object Object],[object Object]
Walt Rostow: Degree of economic development ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
NIC – Newly Industrialized Countries
Newly industrialized countries
Bottom Of the Pyramid Markets  (BOPMs) ,[object Object]
Bottom Of the Pyramid Markets  (BOPMs) ,[object Object],[object Object],[object Object]
BEM ,[object Object],[object Object],[object Object],[object Object]
Common traits of BEMs
The Advanced Emerging markets ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Secondary Emerging markets  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Developing countries that are neither part of the LLDC nor of NIC
Strategic implications for Marketing
Trends in international marketing
Recent trends in international marketing
Successful economic union requirement
Patterns of multinational cooperation
 
 
 
 
 
 
 
 
 
 
Economic integration
Strategic implication for marketing ,[object Object],[object Object],[object Object],[object Object]
Strategic implication for marketing ,[object Object],[object Object],[object Object]

More Related Content

What's hot

Modes of entry into foreign markets
Modes of entry into foreign marketsModes of entry into foreign markets
Modes of entry into foreign markets
luispachon
 
walmart strategies.pptx
walmart  strategies.pptxwalmart  strategies.pptx
walmart strategies.pptx
RamyRamzy10
 
Burberry final ppt
Burberry final pptBurberry final ppt
Burberry final ppt
chelseyxo
 

What's hot (20)

Study on Zara International Strategy
Study on Zara International StrategyStudy on Zara International Strategy
Study on Zara International Strategy
 
Modes of entry into foreign markets
Modes of entry into foreign marketsModes of entry into foreign markets
Modes of entry into foreign markets
 
Recent growth in international business
Recent growth in international businessRecent growth in international business
Recent growth in international business
 
Counter Trade
Counter TradeCounter Trade
Counter Trade
 
Carrefour history and retail
Carrefour history and retailCarrefour history and retail
Carrefour history and retail
 
Modes of entry to international business
Modes of entry to international businessModes of entry to international business
Modes of entry to international business
 
walmart strategies.pptx
walmart  strategies.pptxwalmart  strategies.pptx
walmart strategies.pptx
 
3. IB UNIT 4 -Entering Developed and Emerging Markets.pptx
3. IB UNIT 4 -Entering Developed and Emerging Markets.pptx3. IB UNIT 4 -Entering Developed and Emerging Markets.pptx
3. IB UNIT 4 -Entering Developed and Emerging Markets.pptx
 
Case study Zara
Case study Zara Case study Zara
Case study Zara
 
Foreign market entry strategies
Foreign market entry strategiesForeign market entry strategies
Foreign market entry strategies
 
Burberry final ppt
Burberry final pptBurberry final ppt
Burberry final ppt
 
ZARA
ZARAZARA
ZARA
 
Costco Wholesale | Case-study
Costco Wholesale | Case-studyCostco Wholesale | Case-study
Costco Wholesale | Case-study
 
market entry strategy of textile and garments
market entry strategy of textile and garmentsmarket entry strategy of textile and garments
market entry strategy of textile and garments
 
Counter trade
Counter trade Counter trade
Counter trade
 
Zara Mode Of Entry
Zara Mode Of EntryZara Mode Of Entry
Zara Mode Of Entry
 
Nike
NikeNike
Nike
 
Zara case study
Zara case studyZara case study
Zara case study
 
Zara final
Zara finalZara final
Zara final
 
Chapter 10 PowerPoint
Chapter 10 PowerPoint Chapter 10 PowerPoint
Chapter 10 PowerPoint
 

Viewers also liked

Marketing Research of International Admission and Advising of Golden Gate Uni...
Marketing Research of International Admission and Advising of Golden Gate Uni...Marketing Research of International Admission and Advising of Golden Gate Uni...
Marketing Research of International Admission and Advising of Golden Gate Uni...
Piyanuch (Tu) Kangwankijwanich
 
International Marketing
International MarketingInternational Marketing
International Marketing
Arjun Ramesh
 
Growth of indian money market
Growth of indian money marketGrowth of indian money market
Growth of indian money market
Rahul Sharma
 
Global marketing-strategies-1226141468587718-9
Global marketing-strategies-1226141468587718-9Global marketing-strategies-1226141468587718-9
Global marketing-strategies-1226141468587718-9
Devi Priya
 
Recent trends in global business .ppt
Recent trends in global business .pptRecent trends in global business .ppt
Recent trends in global business .ppt
Kannan Vijayan
 
International marketing (1)
International marketing (1)International marketing (1)
International marketing (1)
Ganpurev Ganbold
 
international marketing concepts
international marketing concepts international marketing concepts
international marketing concepts
Rupal Trivedi
 
International Marketing Plan
International Marketing PlanInternational Marketing Plan
International Marketing Plan
staniakovlev
 

Viewers also liked (20)

Analytic Hierarchy Process: Brief Overview
Analytic Hierarchy Process: Brief Overview Analytic Hierarchy Process: Brief Overview
Analytic Hierarchy Process: Brief Overview
 
Malhotra23
Malhotra23Malhotra23
Malhotra23
 
Marketing Research of International Admission and Advising of Golden Gate Uni...
Marketing Research of International Admission and Advising of Golden Gate Uni...Marketing Research of International Admission and Advising of Golden Gate Uni...
Marketing Research of International Admission and Advising of Golden Gate Uni...
 
International Marketing Research:Complete Aspect.
International Marketing Research:Complete Aspect.International Marketing Research:Complete Aspect.
International Marketing Research:Complete Aspect.
 
International Marketing Project, Harvard University
International Marketing Project, Harvard UniversityInternational Marketing Project, Harvard University
International Marketing Project, Harvard University
 
International Marketing
International MarketingInternational Marketing
International Marketing
 
International Marketing Final Project
International Marketing Final ProjectInternational Marketing Final Project
International Marketing Final Project
 
Global Marketing Project Presentation
Global Marketing Project PresentationGlobal Marketing Project Presentation
Global Marketing Project Presentation
 
Growth of indian money market
Growth of indian money marketGrowth of indian money market
Growth of indian money market
 
Global marketing-strategies-1226141468587718-9
Global marketing-strategies-1226141468587718-9Global marketing-strategies-1226141468587718-9
Global marketing-strategies-1226141468587718-9
 
Recent trends in global business .ppt
Recent trends in global business .pptRecent trends in global business .ppt
Recent trends in global business .ppt
 
International Marketing Environment
International Marketing EnvironmentInternational Marketing Environment
International Marketing Environment
 
current marketing trends
current marketing trendscurrent marketing trends
current marketing trends
 
Developing Your International Market Strategy
Developing Your International Market StrategyDeveloping Your International Market Strategy
Developing Your International Market Strategy
 
International marketing (1)
International marketing (1)International marketing (1)
International marketing (1)
 
INTERNATIONAL MARKETING
INTERNATIONAL MARKETINGINTERNATIONAL MARKETING
INTERNATIONAL MARKETING
 
Marketing research process
Marketing research processMarketing research process
Marketing research process
 
International Marketing - An Introduction
International Marketing - An IntroductionInternational Marketing - An Introduction
International Marketing - An Introduction
 
international marketing concepts
international marketing concepts international marketing concepts
international marketing concepts
 
International Marketing Plan
International Marketing PlanInternational Marketing Plan
International Marketing Plan
 

Similar to International marketing (5)

Multicultural marketing 3rd Session
Multicultural marketing 3rd Session Multicultural marketing 3rd Session
Multicultural marketing 3rd Session
ICD-Ecole
 
Cultural systems
Cultural systemsCultural systems
Cultural systems
kunal kumar
 
Globalpr1
Globalpr1Globalpr1
Globalpr1
klvilla
 
Global vision through marketing research
Global vision through marketing researchGlobal vision through marketing research
Global vision through marketing research
nalinar
 
Brit Cham CC Presentation
Brit Cham CC PresentationBrit Cham CC Presentation
Brit Cham CC Presentation
John Dorris
 
Week11 presentation The China Syndrome
Week11 presentation The China SyndromeWeek11 presentation The China Syndrome
Week11 presentation The China Syndrome
mdorazio
 
Examples1.I think there are times when we dont want to avoid .docx
Examples1.I think there are times when we dont want to avoid .docxExamples1.I think there are times when we dont want to avoid .docx
Examples1.I think there are times when we dont want to avoid .docx
SANSKAR20
 
Social Responsibility, Ethics, and the Marketing Environment
Social Responsibility, Ethics, and theMarketing EnvironmentSocial Responsibility, Ethics, and theMarketing Environment
Social Responsibility, Ethics, and the Marketing Environment
mandalina landy
 
Finnish Red Cross Project
Finnish Red Cross ProjectFinnish Red Cross Project
Finnish Red Cross Project
Saad Jamil
 

Similar to International marketing (5) (20)

International Marketing Research (1).pptx
International Marketing Research (1).pptxInternational Marketing Research (1).pptx
International Marketing Research (1).pptx
 
08
0808
08
 
Multicultural marketing 3rd Session
Multicultural marketing 3rd Session Multicultural marketing 3rd Session
Multicultural marketing 3rd Session
 
ARF Multicultural Council - AdWeek 2009
ARF Multicultural Council - AdWeek 2009ARF Multicultural Council - AdWeek 2009
ARF Multicultural Council - AdWeek 2009
 
International marketing - Module 3
International marketing - Module 3International marketing - Module 3
International marketing - Module 3
 
Cultural systems
Cultural systemsCultural systems
Cultural systems
 
Globalpr1
Globalpr1Globalpr1
Globalpr1
 
Introd to-
Introd to-Introd to-
Introd to-
 
Chapter 14 Cross Cultural Consumer Behavior
Chapter 14 Cross Cultural Consumer BehaviorChapter 14 Cross Cultural Consumer Behavior
Chapter 14 Cross Cultural Consumer Behavior
 
Global vision through marketing research
Global vision through marketing researchGlobal vision through marketing research
Global vision through marketing research
 
Brit Cham CC Presentation
Brit Cham CC PresentationBrit Cham CC Presentation
Brit Cham CC Presentation
 
Presentation1.pptx
Presentation1.pptxPresentation1.pptx
Presentation1.pptx
 
Week11 presentation The China Syndrome
Week11 presentation The China SyndromeWeek11 presentation The China Syndrome
Week11 presentation The China Syndrome
 
The Marketing Environment
The Marketing EnvironmentThe Marketing Environment
The Marketing Environment
 
Examples1.I think there are times when we dont want to avoid .docx
Examples1.I think there are times when we dont want to avoid .docxExamples1.I think there are times when we dont want to avoid .docx
Examples1.I think there are times when we dont want to avoid .docx
 
Report writing
Report writingReport writing
Report writing
 
Social Responsibility, Ethics, and the Marketing Environment
Social Responsibility, Ethics, and theMarketing EnvironmentSocial Responsibility, Ethics, and theMarketing Environment
Social Responsibility, Ethics, and the Marketing Environment
 
Tides Of Change: Trends Disrupting The Meetings Industry
Tides Of Change: Trends Disrupting The Meetings IndustryTides Of Change: Trends Disrupting The Meetings Industry
Tides Of Change: Trends Disrupting The Meetings Industry
 
ch 08 market segmentation.pdf business related
ch 08 market segmentation.pdf business relatedch 08 market segmentation.pdf business related
ch 08 market segmentation.pdf business related
 
Finnish Red Cross Project
Finnish Red Cross ProjectFinnish Red Cross Project
Finnish Red Cross Project
 

More from Ganpurev Ganbold

Эерэг сэтгэлгээ ба түүнийг хэрхэн бий болгох бэ?
Эерэг сэтгэлгээ ба түүнийг хэрхэн бий болгох бэ?Эерэг сэтгэлгээ ба түүнийг хэрхэн бий болгох бэ?
Эерэг сэтгэлгээ ба түүнийг хэрхэн бий болгох бэ?
Ganpurev Ganbold
 
төвд аргаар үнэлэхүй
төвд аргаар үнэлэхүйтөвд аргаар үнэлэхүй
төвд аргаар үнэлэхүй
Ganpurev Ganbold
 
International marketing 3 – 3 b
International marketing 3 – 3 bInternational marketing 3 – 3 b
International marketing 3 – 3 b
Ganpurev Ganbold
 
International marketing (7)
International marketing (7)International marketing (7)
International marketing (7)
Ganpurev Ganbold
 
International marketing (6)
International marketing (6)International marketing (6)
International marketing (6)
Ganpurev Ganbold
 
International marketing (4)
International marketing (4)International marketing (4)
International marketing (4)
Ganpurev Ganbold
 
International marketing (3)
International marketing (3)International marketing (3)
International marketing (3)
Ganpurev Ganbold
 
International marketing (2)
International marketing (2)International marketing (2)
International marketing (2)
Ganpurev Ganbold
 

More from Ganpurev Ganbold (9)

Эерэг сэтгэлгээ ба түүнийг хэрхэн бий болгох бэ?
Эерэг сэтгэлгээ ба түүнийг хэрхэн бий болгох бэ?Эерэг сэтгэлгээ ба түүнийг хэрхэн бий болгох бэ?
Эерэг сэтгэлгээ ба түүнийг хэрхэн бий болгох бэ?
 
төвд аргаар үнэлэхүй
төвд аргаар үнэлэхүйтөвд аргаар үнэлэхүй
төвд аргаар үнэлэхүй
 
International marketing 3 – 3 b
International marketing 3 – 3 bInternational marketing 3 – 3 b
International marketing 3 – 3 b
 
International marketing (7)
International marketing (7)International marketing (7)
International marketing (7)
 
International marketing (6)
International marketing (6)International marketing (6)
International marketing (6)
 
International marketing (4)
International marketing (4)International marketing (4)
International marketing (4)
 
International marketing (3)
International marketing (3)International marketing (3)
International marketing (3)
 
International marketing (2)
International marketing (2)International marketing (2)
International marketing (2)
 
International marketing 5
International marketing 5International marketing 5
International marketing 5
 

International marketing (5)