The month of May brought some good news for the international ecommerce markets. French retailers have seen website visits on the up thanks in part to the effects of social media, while the Netherlands have benefited from AdWords updates.
For the full details of what's been going on in May see the slides.
Since our last look at the global ecommerce markets the final quarter results of 2013 have come out and it's clear that Europe's internet sales are on the rise with an increase of turnover pretty much across the board.
The percentage of consumers using mobile devices to access the internet is also on the up. In France 97% of purchases during the festive period were made via mobile devices, for example. And due to tablet and smartphone usage increase, mobile advertising in Italy more than doubled from 2012.
In these updates you will learn about Google penalising link network websites, which country returned 40% of its Christmas ecommerce gifts and which market leads the world in terms of accessing the web through mobile devices.
Across most countries, there has been an increase in smartphone usage which has triggered growth in mobile advertising, while Russia has launched a new search engine. For this and more details of the latest news, check out our slides.
During the last month of summer we have seen many changes in the international markets. SME’s and smaller publications are gaining more prominence online in both Italy and Spain. Latest reports from Scandinavia tells us the mobile usage is constantly increasing but there is a difference in preference of online payment. The latter is an important factor for Germans and their trust in e-commerce. For this and more interesting news, have a look at our latest slide show below.
What's New in Global Ecommerce in October & November 2014Search Laboratory
With the festive season just around the corner we have taken a look into the international ecommerce markets to find out the predictions for online shopping. Although Christmas has been the main focus these past few months other updates have been rolled out.
The month of May brought some good news for the international ecommerce markets. French retailers have seen website visits on the up thanks in part to the effects of social media, while the Netherlands have benefited from AdWords updates.
For the full details of what's been going on in May see the slides.
Since our last look at the global ecommerce markets the final quarter results of 2013 have come out and it's clear that Europe's internet sales are on the rise with an increase of turnover pretty much across the board.
The percentage of consumers using mobile devices to access the internet is also on the up. In France 97% of purchases during the festive period were made via mobile devices, for example. And due to tablet and smartphone usage increase, mobile advertising in Italy more than doubled from 2012.
In these updates you will learn about Google penalising link network websites, which country returned 40% of its Christmas ecommerce gifts and which market leads the world in terms of accessing the web through mobile devices.
Across most countries, there has been an increase in smartphone usage which has triggered growth in mobile advertising, while Russia has launched a new search engine. For this and more details of the latest news, check out our slides.
During the last month of summer we have seen many changes in the international markets. SME’s and smaller publications are gaining more prominence online in both Italy and Spain. Latest reports from Scandinavia tells us the mobile usage is constantly increasing but there is a difference in preference of online payment. The latter is an important factor for Germans and their trust in e-commerce. For this and more interesting news, have a look at our latest slide show below.
What's New in Global Ecommerce in October & November 2014Search Laboratory
With the festive season just around the corner we have taken a look into the international ecommerce markets to find out the predictions for online shopping. Although Christmas has been the main focus these past few months other updates have been rolled out.
There have been some major developments across the international ecommerce markets in the last few months. Russian search engine Yandex has begun devaluing paid links for commercial queries in Moscow while several German newspapers have had their PageRank hit in a Google penalty.
Tax has been a vogue topic as well, with the Italian and Swedish markets both making major changes to their legislation which will have a big effect on online shopping. For all this and more see our slides.
Julia Dettler, Head of International, speaks of her experiences of managing an international team and getting the best from each member in order to boost campaign results.
Paid media can be the best method to test a new market for receptiveness, but there are many considerations that need to be acted upon before even getting to this stage. Pete Whitmarsh, Head of Paid Media, explains how you go about this.
This month reports on good numbers across the board. The international countries’ ecommerce is in bloom and constantly on the rise but this also brings new demands, such as mobile friendly websites and more options for delivery. Russia’s main search engine, Yandex, is a good example of showing adaption where a new feature has launched due to popular demand and high search volume for domestic services. For this and more interesting updates in our markets, have a look at this month’s slides.
Take a look at our Technical PPC Manager, Stewart Robertson's,' slides from his presentation on automating large scale PPC campaigns taken from our recent PPC Best Practice in 2014 and Beyond conference.
Quality Content and How to Create It - Figaro Digital 2015Search Laboratory
SEO is no longer about building links but about building great content. Chris Woolford, our Client Services Director, explained what makes “great content”; how it gets results and how to create it yourself at a recent Figaro Digital Content Seminar.
Google has made its biggest algorithm update in years. Called Hummingbird the update was announced at Google's 15th birthday bash. In this presentation we explain how Hummingbird affects search
When going global online, the first step is to translate. However, without thinking about localisation implications you could be duplicating work and causing problems further down the line. Ian Harris, CEO, shows how to avoid these commonly made mistakes.
PPC is innovating all the time, with new features and techniques bringing new opportunities. Find out how automation for PPC ads can be really beneficial for retailers.
Content marketing relies on the creation of quality content. Good quality content will get shared, linked, and will provide huge PR and SEO benefits, as well as direct traffic and conversions. But what is quality content? Our CEO, Ian Harris, looks at the science behind what defines quality content from both a user perspective and also a Google / SEO perspective. Armed with the science behind quality, it is much easier for you to replicate it time and time again.
If technical SEO is not implemented effectively across your international sites, the chances are you will not be ranking in the top positions you need to secure maximum revenue returns. Jamie White, Head of Technical, explains how with some simple code updates you could be reaping the rewards.
From Italy’s ‘Google Tax’ to France’s new search engine, 2013 was full of developments in international ecommerce. And it doesn’t matter which market you focus on, they all have the same thing in common – ecommerce is on the up. In this SlideShare we take you on a whistle-stop around the world tour of the last 12 months.
Take a look at our Analytics and Conversions Manager, Michael Hope's, slides on improving conversion rates to aid PPC campaign performance taken from our recent PPC Best Practice in 2014 and Beyond conference.
Our Head of Content & Online PR, Freia Muehlenbein, shows why translating content doesn't work and why there will always be an element of localisation required.
Take a look at our Head of PPC, Pete Whitmarsh's, slides on the latest PPC developments taken from our recent PPC Best Practice in 2014 and Beyond conference.
There have been some major developments across the international ecommerce markets in the last few months. Russian search engine Yandex has begun devaluing paid links for commercial queries in Moscow while several German newspapers have had their PageRank hit in a Google penalty.
Tax has been a vogue topic as well, with the Italian and Swedish markets both making major changes to their legislation which will have a big effect on online shopping. For all this and more see our slides.
Julia Dettler, Head of International, speaks of her experiences of managing an international team and getting the best from each member in order to boost campaign results.
Paid media can be the best method to test a new market for receptiveness, but there are many considerations that need to be acted upon before even getting to this stage. Pete Whitmarsh, Head of Paid Media, explains how you go about this.
This month reports on good numbers across the board. The international countries’ ecommerce is in bloom and constantly on the rise but this also brings new demands, such as mobile friendly websites and more options for delivery. Russia’s main search engine, Yandex, is a good example of showing adaption where a new feature has launched due to popular demand and high search volume for domestic services. For this and more interesting updates in our markets, have a look at this month’s slides.
Take a look at our Technical PPC Manager, Stewart Robertson's,' slides from his presentation on automating large scale PPC campaigns taken from our recent PPC Best Practice in 2014 and Beyond conference.
Quality Content and How to Create It - Figaro Digital 2015Search Laboratory
SEO is no longer about building links but about building great content. Chris Woolford, our Client Services Director, explained what makes “great content”; how it gets results and how to create it yourself at a recent Figaro Digital Content Seminar.
Google has made its biggest algorithm update in years. Called Hummingbird the update was announced at Google's 15th birthday bash. In this presentation we explain how Hummingbird affects search
When going global online, the first step is to translate. However, without thinking about localisation implications you could be duplicating work and causing problems further down the line. Ian Harris, CEO, shows how to avoid these commonly made mistakes.
PPC is innovating all the time, with new features and techniques bringing new opportunities. Find out how automation for PPC ads can be really beneficial for retailers.
Content marketing relies on the creation of quality content. Good quality content will get shared, linked, and will provide huge PR and SEO benefits, as well as direct traffic and conversions. But what is quality content? Our CEO, Ian Harris, looks at the science behind what defines quality content from both a user perspective and also a Google / SEO perspective. Armed with the science behind quality, it is much easier for you to replicate it time and time again.
If technical SEO is not implemented effectively across your international sites, the chances are you will not be ranking in the top positions you need to secure maximum revenue returns. Jamie White, Head of Technical, explains how with some simple code updates you could be reaping the rewards.
From Italy’s ‘Google Tax’ to France’s new search engine, 2013 was full of developments in international ecommerce. And it doesn’t matter which market you focus on, they all have the same thing in common – ecommerce is on the up. In this SlideShare we take you on a whistle-stop around the world tour of the last 12 months.
Take a look at our Analytics and Conversions Manager, Michael Hope's, slides on improving conversion rates to aid PPC campaign performance taken from our recent PPC Best Practice in 2014 and Beyond conference.
Our Head of Content & Online PR, Freia Muehlenbein, shows why translating content doesn't work and why there will always be an element of localisation required.
Take a look at our Head of PPC, Pete Whitmarsh's, slides on the latest PPC developments taken from our recent PPC Best Practice in 2014 and Beyond conference.
Developments in Display Advertising and Real-Time BiddingSearch Laboratory
Take a look at our Head of RTB, Paul Gill's, slides on how display advertising has evolved taken from our recent PPC Best Practice in 2014 and Beyond conference.
On the occasion of the Forum Trade and Invest in France held on 23rd September 2015 by the French Embassy and the Franco-Thai Chamber of Commerce at Alliance Française in Bangkok, Stephane Lambert (CEO of Wishtrend Thailand and Foreign trade advisor to French Governement and Axel Baratte, Digital Economy Expert at Business France) have been invited to introduced the french Tech Thailande
As London Tech Week begins, new figures prepared by Dealroom and Tech Nation for the Government’s Digital Economy Council illustrate the extent to which the UK is outpacing other European countries such as Germany and France.
Find out why Sophia Antipolis and Nice in Côte d'Azur attract industry leaders and innovative startups alike.
Cutting-edge IT experts, generous R&D funding, a tech-driven ecosystem, advanced technical platforms, a powerful IT industry, a wealth of key technologies serving growing markets: these are the key reasons why so many IT leaders and innovative startups choose to invest in Nice, Sophia Antipolis, Cannes and Grasse.
Newcomers enjoy dedicated incubators and accelerators, competitive office prices, a great international network and the connections offered by an efficient airport hub at the heart of EMEA. It also offers a unique lifestyle with 300 days of sun a year.
Welcome to a High Tech Land!
Join the Digital Elite in Nice, Sophia Antipolis, Cannes and Grasse.Team Côte d'Azur
Find out why Sophia Antipolis and Nice in Côte d'Azur attract industry leaders and innovative startups alike.
Cutting-edge IT experts, generous R&D funding, a tech-driven ecosystem, advanced technical platforms, a powerful IT industry, a wealth of key technologies serving growing markets: these are the key reasons why so many IT leaders and innovative startups choose to invest in Nice, Sophia Antipolis, Cannes and Grasse.
Newcomers enjoy dedicated incubators and accelerators, competitive office prices, a great international network and the connections offered by an efficient airport hub at the heart of EMEA. It also offers a unique lifestyle with 300 days of sun a year.
Welcome to a High Tech Land!
http://www.investincotedazur.com
The Changing Place of Britain’s WorkforcePeoplePerHour
There are a number of ways to describe working from a location outside of the traditional “office” environment – from telecommuting to cloud, home, mobile, remote or even virtual working.
The Office for National Statistics reported last year that there are now 4.2 million “home worker” in the UK, which is almost double the number in 1998 when these figures first started to be recorded. This means that almost 14% of the UK workforce now utilizes one of these more “flexible” options.
Similar to Multilingual Search Marketing Industry Updates - Dec 2013 (20)
In this presentation, featured at the Internet Summit Dallas, our Head of International gave her top five tips to successfully enter a new market.
Takeaways include how to:
Identify which markets present the biggest opportunity
Fully localize a site for users to increase ROI
Understand how to implement technical onsite considerations
Satisfy cultural differences (habits, behavior, buying patterns, trust signals)
How to promote your websites (which channels to use in which market)
In this presentation, featured at the Digital Summit Raleigh, our Head of International gave her top five tips to successfully enter a new market.
Takeaways include how to:
Identify which markets present the biggest opportunity
Fully localize a site for users to increase ROI
Understand how to implement technical onsite considerations
Satisfy cultural differences (habits, behavior, buying patterns, trust signals)
How to promote your websites (which channels to use in which market)
In this presentation, featured at the Digital Summit Boston, our Head of International gave her top five tips to successfully enter a new market.
Takeaways include how to:
Identify which markets present the biggest opportunity
Fully localize a site for users to increase ROI
Understand how to implement technical onsite considerations
Satisfy cultural differences (habits, behavior, buying patterns, trust signals)
How to promote your websites (which channels to use in which market)
Attribution is the science of assigning credit to the marketing touch-points that a customer was exposed to prior to their purchase.
Data and tools are getting good and consumers cross multiple touch points during the conversion cycle, so the days of being ignoring attribution are over.
CTO at Search Laboratory, Angus Hamilton, discusses “Enterprise Attribution” at SearchLeeds 2018.
Looking to prepare your business for attribution? Find out more here: https://www.searchlaboratory.com/2018/06/preparing-for-attribution/
Figaro Digital 2018 - The Formula Behind Viral Marketing | Search LaboratorySearch Laboratory
Learn how the science behind viral epidemics can influence the way you plan and execute your own digital PR campaigns.
Using a data study from LinkLab, our in-house relationship management tool, we present practical case studies of viral PR campaigns and give you some actionable takeaways to help maximise your own PR success.
Find out more about the mathematics of "going viral": https://www.searchlaboratory.com/2017/02/going-viral-the-mathematics-behind-content-and-online-pr/
Getting attribution right means knowing where you can drive incremental revenue from your marketing channels. Seeing through the hype and complexity to get to the actionable insight is difficult.
Our CTO, Angus Hamilton, explains how the data-driven approach in the Google Analytics 360 Suite will help you make sense of this complex world, and provides an easy to follow explanation of attribution modelling.
Find our more about getting your business started with the Google Analytics 360 Suite: https://www.searchlaboratory.com/google-analytics-360/
Paul Shearing - Head of Analytics and Data Science - Search Laboratory
Learn how to get deeper insights from customising your implementation and utilising some of the powerful Google Analytics 360 advanced features. Using real-use cases, Paul will outline some of the more powerful features of Google Analytics for advanced marketers, and the benefits they can yield for your business when used effectively. Customisation, online-offline integration, and Google BigQuery will all be covered in this insight into what the platform can deliver.
Ed Blakeway - Head of Programmatic - Search Laboratory
In this session, Ed will discuss how you can make it easier for your clients to buy from you. He will delve into the benefits of using Audiences within Analytics 360 to create and integrate your audiences with other platforms, including DoubleClick Bid Manager, for delivering deeper insights into how your customers behave. Ed will also show you how to target your customers with the right message at the right time, while keeping your brand safe across your digital marketing channels.
Chris Attewell - Global Sales Director - Search Laboratory
The Google Analytics 360 Suite is designed to deliver deeper insights into when, why and how your customers buy from or engage with you, so you can make better marketing decisions based on accurate data. Chris will give a brief introduction to the Suite and why large companies are choosing Google Analytics 360.
PPC Bidding:How to Get an Extra 10% from Your Account | Pete Whitmarsh | Sear...Search Laboratory
Pete Whitmarsh recently spoke at SearchLeeds on how to an extra 10% from your PPC account.
The talk includes a case study example, the best way to attribute value from your PPC campaigns and three rules for setting bid targets.
Here are the slides from our masterclass session at YMS LDN, focussing on the formula behind going viral.
Included in the presentation is actionable advice on:
• The process of creating viral content
• Engaging with your target audience
• The formula you need to ensure that your content hits your online visibility goals
SEO and PPC have changed, with a host of new features and key updates. Search Laboratory's CEO, Ian Harris, looks at how these two disciplines should work together and be integrated as part of a wider digital marketing strategy and provide actionable insights you can apply to your own campaigns. As the search landscape becomes more competitive, a siloed approach simply will not provide optimal results. Find out how to maximise the ROI from your search marketing.
Search Engine Marketing in 2016 | Digital Leaders Masterclass #DLMLeedsSearch Laboratory
Search in 2016: How you need to think and what you need to do
Your search strategy is critical to your success, but how do you ensure it delivers sustainable success in a complex and ever-changing world?
In this session, Ian Harris, CEO and founder of global digital marketing agency Search Laboratory (founded in 2005), shares a unique agency-side perspective to search, as well as providing strategic insight into what brands should be doing in order to maximise the effectiveness of their search engine marketing (organic SEO and paid) campaigns.
The way search interacts with other channels is critical, but how do you deal with and make sense of the overwhelming data that is generated? All will be revealed!
Content Marketing - What is Quality Content and How to Create It | Search Lab...Search Laboratory
From the recent Figaro Digital Content Marketing seminar this session is all about content marketing and how it relies on the creation of quality content. Good quality content will get shared, linked, and will provide huge PR and SEO benefits, as well as direct traffic and conversions. But what is quality content? Ian Harris looks at the science behind what defines quality content from both a user perspective and also a Google / SEO perspective. Armed with the science behind quality, it is much easier for you to replicate it time and time again. You will see examples of this in action and take away some actionable insights into how to make your content marketing better.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve