Across most countries, there has been an increase in smartphone usage which has triggered growth in mobile advertising, while Russia has launched a new search engine. For this and more details of the latest news, check out our slides.

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MULTILINGUAL
UPDATES
June - 2014

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BELGIUM

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BELGIAN ECOMMERCE
REGULATIONS SET TO
CHANGE. Delivery must be made within 30
days and ecommerce sites need to inform buyers of
their rights.
SOURCE JDN

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DENMARK

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ONLINE SHOPS TO GET
MORE COMPETITIVE. This is due
to sales of digital services to EU consumers now
being subject to local VAT.
SOURCE FDIH

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MOBILE AD SPENDING HAS
MORE THAN DOUBLED IN
THE LAST YEAR. Nine in ten internet
users in Denmark now have smartphones, and
advertisers are responding.
SOURCE e-Marketer

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FINLAND

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82% OF FINNISH INTERNET
USERS OWN A
SMARTPHONE. Nearly two thirds
reported using a smartphone to access social
networks.
SOURCE e-Marketer

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FRANCE

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BEAUTY BRANDS ARE THE
BIGGEST INVESTORS IN
PPC.
SOURCE JDN

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HACKING INCIDENT HIT
EBAY HARD IN FRANCE. 64%
of French eBay consumers are unlikely to reorder
through the site.
SOURCE JDN

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ITALY

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MOBILE SALES IN ITALY
ARE SET TO BOOM. 64.1% of
mobile phone users now own a smartphone.
SOURCE e-Marketer

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NETHERLANDS

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58% OF MARKETERS ADMIT
THEIR KNOWLEDGE OF
SEARCH MARKETING IS
LOW.
SOURCE: Marketing Online

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RUSSIA

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‘SPUITNIK’, A NEW SEARCH
ENGINE HAS LAUNCHED. For
now, the search engine only works in beta-testing
and only in Russian Federation territory.
SOURCE Internet-technologies.ru

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‘MAIL.RU’ LAUNCHES
RUSSIAN ‘YOUTUBE’. The video
service contains video channels with thematically
targeted content – information, games and music.
SOURCE Internet-technologies.ru

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SPAIN

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CHANGES TO THE LAW OF
INFORMATION SOCIETY
SERVICES. These affect the use of
cookies and advertorial wordings in e-mails and
texts.
SOURCE adigital

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SWEDEN

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‘THE EPIC SPLIT’ – PR
STUNT. Last year’s Volvo Trucks’ campaign,
‘The Epic Split’, has now clocked up over 72 million
YouTube views. The ad shows Jean-Claude Van
Damme performing the splits in between two
moving Volvo trucks.
SOURCE Resumé

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