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Allegro Marketing
The document is a presentation about accelerating the adoption of mobile data. It discusses how mobile data usage is increasing but challenges remain around speed and efficiency. It introduces NettGain as a solution to optimize protocols, applications and content delivery over mobile networks to improve speeds. This allows more data types and devices to work effectively over mobile internet. Benefits include increased usage and satisfaction as well as new business models for mobile carriers.
Allegro Marketing
- 1. Allegro Product Presentation proprietary & confidential ACCELERATING THE ADOPTION OF MOBILE DATA
- 2. Wireless Data Dream ACCELERATING THE ADOPTION OF MOBILE DATA 2 proprietary & confidential
- 3. Installed Base ofMonitor and Nomadic use Devices Standard QoE ADSL 2.5G 2.75G 3G HDSPA ADSL 0 100 200 300 400 500 600 700 800 ACCELERATING THE ADOPTION OF MOBILE DATA 3 proprietary & confidential
- 4. Installed Base ofMonitor and Nomadic use Devices Millions 1600 1400 WAP 1.x 1200 WAP 2.x XHTML 1000 Handsets with WAP (total) 800 Notebook PCs (total) 600 400 Notebook PCs w/WLAN (total) 200 0 2004 2005 2006 2007 2008 2001 2002 2003 ACCELERATING THE ADOPTION OF MOBILE DATA 4 proprietary & confidential
- 5. Variety of contenttypes and devices Walled garden Branded Portal Open Internet Department Store Intranet Branded portal ACCELERATING THE ADOPTION OF MOBILE DATA 5 proprietary & confidential
- 6. Mobile Data UserExperience ACCELERATING THE ADOPTION OF MOBILE DATA 6 proprietary & confidential
- 7. Multiple operators MNVOs Fixed lineservices WiFi/WiMax Handset manufacturers ACCELERATING THE ADOPTION OF MOBILE DATA 7 proprietary & confidential
- 8. ACCELERATING THE ADOPTIONOF MOBILE DATA 8 proprietary & confidential
- 9. Speed is thekiller application ACCELERATING THE ADOPTION OF MOBILE DATA 9 proprietary & confidential
- 10. Demo Flow Mobile Network Public Internet Flash Networks (Amsterdam) No n-O pti mi ze d Hosted 3G ed Optimiz NettGain MAESTRO ACCELERATING THE ADOPTION OF MOBILE DATA 10 proprietary & confidential
- 11. Demo ACCELERATING THE ADOPTION OF MOBILE DATA 11 proprietary & confidential
- 12. All Devices, AllContent ACCELERATING THE ADOPTION OF MOBILE DATA 12 proprietary & confidential
- 13. Speed Challenges Protocol side TCP transport: chatty Not optimized for cellular networks Application side HTTP application: chatty Complexity of calling an application Content side Composition of web pages Inefficient object handling Redundant content ACCELERATING THE ADOPTION OF MOBILE DATA 13 proprietary & confidential
- 14. Chatty Protocols WAP Server/GW N 2 1 3 j. # j. # j. # j. # t ues Ob Ob Ob Ob Ob Ob Ob xH Ob R eq j. j. # j. # j. # TM t t t t Ge Ge #3 Ge Ge L 2 1 N Browser 0 T Multipart Gateway WAP Server/GW Mu ue s t ltip a Re q rt P ag e Browser 0 T ACCELERATING THE ADOPTION OF MOBILE DATA 14 proprietary & confidential
- 15. Acceleration Factors Orange SFR Vodafone T-Mobile Vivo ACCELERATING THE ADOPTION OF MOBILE DATA 15 proprietary & confidential
- 16. NettGain™ - MaximisingProfitability Enterprise 2.5G – 3G -WLAN File Server Intranet Exchange Server Content Providers Video NettGain Games Mobile Internet Carrier Public Sites ACCELERATING THE ADOPTION OF MOBILE DATA 16 proprietary & confidential
- 17. Benefits Increased data usage Improveduser satisfaction Enhanced network utilization Enabling of new business models, such as ISP over cellular ACCELERATING THE ADOPTION OF MOBILE DATA 17 proprietary & confidential
- 18. Additional Features Accelerated browsingand email access Session continuity Consistent user experience User configuration of quality vs. speed Header enrichment Transparency to billing systems ACCELERATING THE ADOPTION OF MOBILE DATA 18 proprietary & confidential
- 19. Flash Networks DE UK AT NL SK IL IT CZ ACCELERATING THE ADOPTION OF MOBILE DATA 19 proprietary & confidential
- 20. Leaders in customerresponsiveness Professional Partnership ACCELERATING THE ADOPTION OF MOBILE DATA 20 proprietary & confidential
- 21. What is Optimization Fromthe Flash demo ACCELERATING THE ADOPTION OF MOBILE DATA 21 proprietary & confidential
- 22. Thank You proprietary & confidential ACCELERATING THE ADOPTION OF MOBILE DATA