denise cox, lead communications consultant with Newsweaver, offers best practice tips and advice, along with customer examples and case studies, on how to use email to drive adoption and use of your intranet. What you will take away: • Power of personalisation to increase relevance • Create communications that signpost to content • Tips for driving conversations • Extend the reach of the intranet to remote workers • Use insight and measurement to increase effectiveness and demonstrate ROI About Newsweaver Newsweaver is an award-winning communications software provider with two solutions; INTERNAL CONNECT for internal communications and CUSTOMER CONNECT for email marketing. Newsweaver’s powerful, easy and measurable communications software, helps over 4,000 users in 96 countries worldwide deliver relevant, targeted and engaging communications. Newsweaver clients range from large multinationals and government agencies to SMEs, charities and associations across the globe, and include Saudi Aramco, Shell, Zurich Insurance, Royal Mail, Aon Hewitt, Aviva, Royal Bank of Scotland (RBS), KBC Bank, Institute of Chartered Accountants, Sky, G4S and ACCA. Newsweaver has obtained the internationally recognised ISO 27001 data security certification, which highlights our commitment to the protection of our customers data."

1. How to drive the adoption and use of your
Intranet
denise cox, lead communications consultant

2. EMPLOYEE
ENGAGEMENT
Interactive Emails
SOCIAL
CONVERSATIONS
Interact and Engage
Employees
INSIGHT &
MEASUREMENT
Understand
Communication
Performance
DISTRIBUTION
TEAM
COMMUNICATION
Alligned & Branded
Local Comms
EVENT
REGISTRATION
Event calendaring
made easy
INTERNAL
CONNECT
Newsweaver Internal Connect

3. LOREM
LOREM
LOREM
Some of our customers
400 blue chip and FTSE 100 organisations
in 97 countries use Newsweaver Internal
Connect to help them inform, engage and
inspire employees.

4. denise cox
Lead communications consultant, Newsweaver
Twitter: @newsweaver_ic @denisecox
Blog: www.newsweaver.com/internal-communications-blog
Website: www.newsweaver.com

5. Agenda
Challenges
Getting started
Use cases
Insight & Measurement
Q&A

6. To view the full webinar click here
To see how Newsweaver can work for you Visit
www.newsweaver.com/internal-communications
Or contact sales@newsweaver.com to book a live
demo

7. Just 43% of employees access an
Intranet every day – 35% don’t even
use their Intranet on a monthly basis
Source: 2009 Forrester report

8. Your Intranet is never finished. It needs
to be responsive to your organisation's
changing business needs, and stay
aligned with your employee’s needs.
Newsweaver guide: ‘How to drive the effectiveness of your Intranet’

9. Adoption and use of your
Intranet
Not Field of Dreams
Get employee buy-in
Remove barriers
Think like a marketer
Increased traffic = increased adoption

10. Take a multichannel approach

11. Access real time employee distribution lists

12. Navigation
Link
Highlight relevance
Personalize and target
Remove barriers
Embed
Use measurement
Stand out in the inbox
Drive adoption

13. From field
Subject line
Photos
Titles
Summary
Call to action

14. Remove barriers to your Intranet
Age of BYOD
Remote workers
Mobile Intranet
Secure / Single sign-on
Mobile emails

15. Insight & measurement

16. Content popularity
Demographic breakdown
Device consumption
Uptake in initiatives
Engagement /Non-engagement
Benchmark / Trends
Across the organisation
Going forward
Insight into your Intranet

17. Overview metrics

18. Engagement metrics

19. Pulse on the organisation
Additional metrics for insight
Intranet insight
Share reports with stakeholders
Your role becomes advisory
Organisation metrics

20. Visit our Learning Center at https://www.newsweaver.com/internal-communications/learning-center/
20
Twitter: @newsweaver_ic
Website:
https://www.newsweaver.com/internal
communications/learning-center/

21. To view the full webinar click here
To see how Newsweaver can work for you Visit
www.newsweaver.com/internal-communications
Or contact sales@newsweaver.com to book a live
demo