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Getting Started With LinkedIn

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A presentation for internal staff on how to start using LinkedIn to develop a business network and referral sources

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Getting Started With LinkedIn

  1. 1. Social Networks: LinkedIn Building connections Shannon Hiller Technical Excellence. Superior Service.
  2. 2. Agenda <ul><ul><li>Social media/networking </li></ul></ul><ul><ul><li>LinkedIn 101 </li></ul></ul><ul><ul><li>Personal profiles </li></ul></ul><ul><ul><li>Build a network </li></ul></ul><ul><ul><li>Business development </li></ul></ul><ul><ul><li>Time management </li></ul></ul><ul><ul><li>Firm policies </li></ul></ul>Technical Excellence. Superior Service.
  3. 3. Power of Relationships <ul><li>Customer Priorities in Next 12 Months (first priority) </li></ul><ul><ul><li>Low price – 30% </li></ul></ul><ul><ul><li>Trusting relationships – 20% </li></ul></ul><ul><ul><li>Superior quality – 19% </li></ul></ul><ul><ul><li>Superior service – 16% </li></ul></ul><ul><ul><li>Source: Duke University School of Business CMO survey, Feb 25, 2009 </li></ul></ul>Technical Excellence. Superior Service.
  4. 4. The Network <ul><li>The #1 most trusted source across all media is a “recommendation by friends” </li></ul><ul><li>Businesses must have “evangelists” to spread their brand </li></ul><ul><li>Source: 2009 survey, TNS International Research </li></ul>Technical Excellence. Superior Service.
  5. 5. Technical Excellence. Superior Service.
  6. 6. Top Social Media Sites <ul><li>1. Facebook </li></ul><ul><li>2. MySpace </li></ul><ul><li>3. Twitter </li></ul><ul><li>4. Classmates.com </li></ul><ul><li>5. MyLife.com </li></ul><ul><li>6. Windows Live </li></ul><ul><li>7. BuzzNet.com </li></ul>Technical Excellence. Superior Service. 8. Bebo 9. Digg 10. YahooBuzz 11. LinkedIn 19. Plaxo Source : Comscore Media Metrix June 15, 2009
  7. 7. LinkedIn <ul><li>Largest professional network with 40 million users worldwide </li></ul><ul><li>Research new biz targets </li></ul><ul><li>Manage your reputation online </li></ul><ul><li>Increase credibility </li></ul><ul><li>Position you higher in search engine results </li></ul><ul><li>Contacts stay current </li></ul>Technical Excellence. Superior Service.
  8. 8. LinkedIn Profile Basics <ul><li>Sample profile </li></ul><ul><li>Contacts </li></ul><ul><ul><li>2 nd generation contacts </li></ul></ul><ul><li>Getting to 100% </li></ul><ul><li>Recommendations </li></ul><ul><li>Specialties </li></ul><ul><li>Job description/position </li></ul><ul><li>Questions on profile? </li></ul>Technical Excellence. Superior Service.
  9. 9. Manage Your Image Technical Excellence. Superior Service. <ul><li>If you don’t, someone else might </li></ul><ul><li>You control what is written about you </li></ul><ul><li>Establish credibility </li></ul><ul><li>Expertise </li></ul><ul><li>Recommendations </li></ul><ul><li>Post articles, profiles, photos </li></ul>
  10. 10. A Stand-out Profile Technical Excellence. Superior Service. <ul><li>Photo </li></ul><ul><li>Interests </li></ul><ul><li>Specialties </li></ul><ul><li>Applications </li></ul><ul><li>Groups </li></ul><ul><li>Recommendations </li></ul><ul><li>Regular updates – business items </li></ul><ul><li>Dialogue </li></ul>
  11. 11. Google Yourself <ul><li>How do people find you? </li></ul><ul><li>LinkedIn profiles on Google get high rankings </li></ul><ul><li>Try to “own” a search term </li></ul><ul><ul><li>Geographic location + your name </li></ul></ul><ul><li>Examples </li></ul>Technical Excellence. Superior Service.
  12. 12. Research <ul><li>Use to prep for new business meetings/mixers </li></ul><ul><li>Find out who you may know at a company, or 2 nd generation contacts </li></ul><ul><li>Find common interests, contacts </li></ul><ul><li>Scope out competition </li></ul><ul><li>Example: Winder Farms search </li></ul>Technical Excellence. Superior Service.
  13. 13. Boost Connections <ul><li>Join groups – AICPA and UNLV search </li></ul><ul><li>Create a group </li></ul><ul><li>Start a conversation thread </li></ul><ul><li>Build contacts when you travel </li></ul><ul><li>Add vanity URL to email signature </li></ul><ul><li>Email your network </li></ul>Technical Excellence. Superior Service.
  14. 14. Example: Vanity URL <ul><li>Shannon Hiller Director of Marketing and Administration </li></ul><ul><li>www.linkedin.com/in/shannonhiller 6100 Elton Ave, Ste 1000 Las Vegas, NV 89107-0123 Phone: 702.384.1120 Fax: 702.870.2474 Email:  [email_address] </li></ul>Technical Excellence. Superior Service.
  15. 15. Time Management <ul><li>How long will this take? </li></ul><ul><li>Set a schedule each week </li></ul><ul><li>Set goals </li></ul><ul><ul><li>Number of contacts </li></ul></ul><ul><ul><li>Meetings per month </li></ul></ul><ul><ul><li>Group involvement </li></ul></ul><ul><li>What needs improvement or can be supplemented? </li></ul>Technical Excellence. Superior Service.
  16. 16. Face Time <ul><li>Don’t move all networking online </li></ul><ul><li>Eventual face time is critical </li></ul><ul><li>Online and face time interaction compliment each other </li></ul><ul><li>A mix of both is best </li></ul>Technical Excellence. Superior Service.
  17. 17. Applications <ul><li>Sent a reporter a pitch via LinkedIn connection – response same day vs email, no response </li></ul><ul><li>Recommending a contact for a job </li></ul><ul><li>Asking for a introduction to a 2 nd generation contact </li></ul><ul><li>Background check for employee or even client </li></ul>Technical Excellence. Superior Service.
  18. 18. Firm Policies <ul><li>You are responsible for content you post </li></ul><ul><li>Client confidentiality applies </li></ul><ul><li>Professionalism </li></ul><ul><li>Firm reputation and brand will be monitored online </li></ul><ul><li>Draft policy being finalized </li></ul>Technical Excellence. Superior Service.
  19. 19. Facebook, MySpace, etc <ul><li>Business vs. personal profiles </li></ul><ul><ul><li>Suggest creating two versions </li></ul></ul><ul><ul><li>Very difficult to keep them separate </li></ul></ul><ul><li>Would you want your boss to see what you are about to post? </li></ul><ul><li>Photos on public profiles </li></ul><ul><li>Manage your reputation online </li></ul>Technical Excellence. Superior Service.
  20. 20. Questions? <ul><li>Shannon Hiller </li></ul><ul><li>Director of Marketing and Admin </li></ul><ul><li>Piercy Bowler Taylor & Kern </li></ul><ul><li>[email_address] </li></ul><ul><li>702-384-1120 x1215 </li></ul>Technical Excellence. Superior Service.

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