Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Getting Started With LinkedIn


Published on

A presentation for internal staff on how to start using LinkedIn to develop a business network and referral sources

  • Be the first to comment

  • Be the first to like this

Getting Started With LinkedIn

  1. 1. Social Networks: LinkedIn Building connections Shannon Hiller Technical Excellence. Superior Service.
  2. 2. Agenda <ul><ul><li>Social media/networking </li></ul></ul><ul><ul><li>LinkedIn 101 </li></ul></ul><ul><ul><li>Personal profiles </li></ul></ul><ul><ul><li>Build a network </li></ul></ul><ul><ul><li>Business development </li></ul></ul><ul><ul><li>Time management </li></ul></ul><ul><ul><li>Firm policies </li></ul></ul>Technical Excellence. Superior Service.
  3. 3. Power of Relationships <ul><li>Customer Priorities in Next 12 Months (first priority) </li></ul><ul><ul><li>Low price – 30% </li></ul></ul><ul><ul><li>Trusting relationships – 20% </li></ul></ul><ul><ul><li>Superior quality – 19% </li></ul></ul><ul><ul><li>Superior service – 16% </li></ul></ul><ul><ul><li>Source: Duke University School of Business CMO survey, Feb 25, 2009 </li></ul></ul>Technical Excellence. Superior Service.
  4. 4. The Network <ul><li>The #1 most trusted source across all media is a “recommendation by friends” </li></ul><ul><li>Businesses must have “evangelists” to spread their brand </li></ul><ul><li>Source: 2009 survey, TNS International Research </li></ul>Technical Excellence. Superior Service.
  5. 5. Technical Excellence. Superior Service.
  6. 6. Top Social Media Sites <ul><li>1. Facebook </li></ul><ul><li>2. MySpace </li></ul><ul><li>3. Twitter </li></ul><ul><li>4. </li></ul><ul><li>5. </li></ul><ul><li>6. Windows Live </li></ul><ul><li>7. </li></ul>Technical Excellence. Superior Service. 8. Bebo 9. Digg 10. YahooBuzz 11. LinkedIn 19. Plaxo Source : Comscore Media Metrix June 15, 2009
  7. 7. LinkedIn <ul><li>Largest professional network with 40 million users worldwide </li></ul><ul><li>Research new biz targets </li></ul><ul><li>Manage your reputation online </li></ul><ul><li>Increase credibility </li></ul><ul><li>Position you higher in search engine results </li></ul><ul><li>Contacts stay current </li></ul>Technical Excellence. Superior Service.
  8. 8. LinkedIn Profile Basics <ul><li>Sample profile </li></ul><ul><li>Contacts </li></ul><ul><ul><li>2 nd generation contacts </li></ul></ul><ul><li>Getting to 100% </li></ul><ul><li>Recommendations </li></ul><ul><li>Specialties </li></ul><ul><li>Job description/position </li></ul><ul><li>Questions on profile? </li></ul>Technical Excellence. Superior Service.
  9. 9. Manage Your Image Technical Excellence. Superior Service. <ul><li>If you don’t, someone else might </li></ul><ul><li>You control what is written about you </li></ul><ul><li>Establish credibility </li></ul><ul><li>Expertise </li></ul><ul><li>Recommendations </li></ul><ul><li>Post articles, profiles, photos </li></ul>
  10. 10. A Stand-out Profile Technical Excellence. Superior Service. <ul><li>Photo </li></ul><ul><li>Interests </li></ul><ul><li>Specialties </li></ul><ul><li>Applications </li></ul><ul><li>Groups </li></ul><ul><li>Recommendations </li></ul><ul><li>Regular updates – business items </li></ul><ul><li>Dialogue </li></ul>
  11. 11. Google Yourself <ul><li>How do people find you? </li></ul><ul><li>LinkedIn profiles on Google get high rankings </li></ul><ul><li>Try to “own” a search term </li></ul><ul><ul><li>Geographic location + your name </li></ul></ul><ul><li>Examples </li></ul>Technical Excellence. Superior Service.
  12. 12. Research <ul><li>Use to prep for new business meetings/mixers </li></ul><ul><li>Find out who you may know at a company, or 2 nd generation contacts </li></ul><ul><li>Find common interests, contacts </li></ul><ul><li>Scope out competition </li></ul><ul><li>Example: Winder Farms search </li></ul>Technical Excellence. Superior Service.
  13. 13. Boost Connections <ul><li>Join groups – AICPA and UNLV search </li></ul><ul><li>Create a group </li></ul><ul><li>Start a conversation thread </li></ul><ul><li>Build contacts when you travel </li></ul><ul><li>Add vanity URL to email signature </li></ul><ul><li>Email your network </li></ul>Technical Excellence. Superior Service.
  14. 14. Example: Vanity URL <ul><li>Shannon Hiller Director of Marketing and Administration </li></ul><ul><li> 6100 Elton Ave, Ste 1000 Las Vegas, NV 89107-0123 Phone: 702.384.1120 Fax: 702.870.2474 Email:  [email_address] </li></ul>Technical Excellence. Superior Service.
  15. 15. Time Management <ul><li>How long will this take? </li></ul><ul><li>Set a schedule each week </li></ul><ul><li>Set goals </li></ul><ul><ul><li>Number of contacts </li></ul></ul><ul><ul><li>Meetings per month </li></ul></ul><ul><ul><li>Group involvement </li></ul></ul><ul><li>What needs improvement or can be supplemented? </li></ul>Technical Excellence. Superior Service.
  16. 16. Face Time <ul><li>Don’t move all networking online </li></ul><ul><li>Eventual face time is critical </li></ul><ul><li>Online and face time interaction compliment each other </li></ul><ul><li>A mix of both is best </li></ul>Technical Excellence. Superior Service.
  17. 17. Applications <ul><li>Sent a reporter a pitch via LinkedIn connection – response same day vs email, no response </li></ul><ul><li>Recommending a contact for a job </li></ul><ul><li>Asking for a introduction to a 2 nd generation contact </li></ul><ul><li>Background check for employee or even client </li></ul>Technical Excellence. Superior Service.
  18. 18. Firm Policies <ul><li>You are responsible for content you post </li></ul><ul><li>Client confidentiality applies </li></ul><ul><li>Professionalism </li></ul><ul><li>Firm reputation and brand will be monitored online </li></ul><ul><li>Draft policy being finalized </li></ul>Technical Excellence. Superior Service.
  19. 19. Facebook, MySpace, etc <ul><li>Business vs. personal profiles </li></ul><ul><ul><li>Suggest creating two versions </li></ul></ul><ul><ul><li>Very difficult to keep them separate </li></ul></ul><ul><li>Would you want your boss to see what you are about to post? </li></ul><ul><li>Photos on public profiles </li></ul><ul><li>Manage your reputation online </li></ul>Technical Excellence. Superior Service.
  20. 20. Questions? <ul><li>Shannon Hiller </li></ul><ul><li>Director of Marketing and Admin </li></ul><ul><li>Piercy Bowler Taylor & Kern </li></ul><ul><li>[email_address] </li></ul><ul><li>702-384-1120 x1215 </li></ul>Technical Excellence. Superior Service.