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1. Communication
in Multicultural
Settings
PURPOSIVE COMMUNICATION
BSIS 1-B GROUP

2. WHAT IS CULTURE?

3. UNDERSTANDING CULTURE
• Definition of culture (Belief, Values,
Customs.)
• Importance of cultural awareness in
communication.
• Quote: “Isolated cultures stagnate;
cultures that communicate evolve.” -
Thomas Sowell.

4. CULTURE
1. Beliefs - Definition: Deeply held ideas
about what is true (e.g., religious, moral, or
societal truths).
Example: Belief in individualism (Western
cultures) vs. collectivism (Asian cultures).

5. CULTURE
2. Values - Definition: Principles considered
important (e.g., respect, equality,
punctuality). ​
- Example: Time as a strict value in
Germany vs. flexible time perception in
Brazil.

6. CULTURE
3. Customs - Definition: Practices and
traditions passed through generations
(e.g., greetings, festivals, rituals). ​
- Example: Bowing in Japan vs. handshakes
in the U.S.

7. WHAT IS
MULTICULTURAL?

8. MULTICULTURAL
Multicultural refers to a society that containes several cultural or ethnic groups. People live alongside one
another, but each cultural group does not necessarily have engaging interactions with each other. For
example, in a multicultural neighborhood people may frequent ethnic grocery stores and restaurants
without really interacting with their neighbors from other countries.

9. Key aspects of communication in multicultural
settings:
• Cultural Awareness
• Intercultural Communication
• High vs. Low Context
Communication
• Verbal and Nonverbal Cues
• Language Differences
• Cultural Sensitivity

10. Culture Awareness
Recognizing and understanding the
impact of cultural differences on
communication is fundamental. This
includes being aware of one's own
cultural biases and how they might
influence interactions.

11. Intercultural Communication
This specific type of communication
involves interactions between
individuals from different cultural
groups. It encompasses various forms,
such as interracial, interethnic,
international, and intracultural
communication.
Salamat
Gracias

12. High vs. Low Context Communication
Understanding the difference between
high and low context communication
styles is crucial. High context cultures
rely heavily on implicit communication
and nonverbal cues, while low context
cultures tend to be more direct and
explicit.

13. Verbal & Nonverbal Cues
Different cultures have varying
interpretations of verbal and nonverbal
cues, such as gestures, eye contact, and
personal space. Being aware of these
differences can prevent
misinterpretations.

14. Language Differences
Language barriers can significantly
impact communication. Using clear and
concise language, being mindful of
jargon and idioms, and potentially
utilizing translation tools can help
bridge these gaps.

15. Cultural Sensitivity
Developing cultural sensitivity involves
showing respect for other cultures,
being open to learning about different
perspectives, and adapting
communication styles accordingly.

16. Strategies for Effective Communication
• Active Listening
• Empathy
• Non-Judgemental Attitude
• Respectful Language
• Flexibility

17. Active Listening
Paying close attention to what others
are saying, both verbally and
nonverbally, and asking clarifying
questions.

18. Empathy
Trying to understand the other
person's perspective and feelings.

19. Non-Judgmental Attitude
Avoiding making assumptions or
judgments about others based on
their cultural background.

20. Respectful Language
Using respectful language and
avoiding stereotypes or
generalizations.

21. Flexibility
Being willing to adapt
communication styles to suit the
specific context and individual.

22. The End
Thank you for listening