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Intercultural
Communication
Targets:
• define intercultural communication;
• demonstrate effective intercultural communication skills
in a speech situation;
• develop appreciation for different cultural perspectives;
• practice effective intercultural communication;
• apply learning and thinking skills, life skills, and ICT
literacy in understanding intercultural communication;
• communicate sensitively, taking into consideration a
listener’s gender, religion, beliefs, and traditions; and
• reflect on your learning about intercultural
communication.
From UKproEdits, 2012
In the 1970s, an aftershave
product was advertised for men in
the Middle East, and the ad
showed a photo of a man and his
dog.
The product dramatically failed in
Islamic countries, where dogs are
considered unclean.
From UKproEdits, 2012
A golf ball manufacturing
company sold their products in
packs of four for easy purchase in
Japan.
But the items sold in “fours”
became unpopular
because the word “four” sounds
like the word “death” in Japanese.
Let’s Work and Learn
• Read each statement. If it displays bias or
insensitivity, write the group/element being
misrepresented (gender, social status, age,
religion, culture).
• If not, write “OK.”
• Once done, compare and discuss your
answers with a partner.
1. “Each employee must wear his ID at
all times.”
Bias
> Gender
2. “You won’t understand if I explain;
you’re too young.”
Bias
> Age
3. “Japanese people are so rigid and
stoic!”
Bias
> Culture
4. “Don’t buy those shades; only low-
class people wear those.”
Bias
> Social Status
5. “Lolo, this is an iPhone. ‘i-Phone.’ It
is a very complicated device, but I’ll
explain it
to you simply. It is used to talk to
people from other places.”
Bias
> Age
6. “All staff members have to submit
their leave requests before the day
ends.”
Okay
7. “My belief is the absolute truth.
Other religions simply got it wrong.”
Bias
> Religion
8. “Manang, let’s go, I’ll treat you. I bet
you haven’t eaten sushi in your entire
life.”
Bias
> Social status
9. “Catholics and Protestants do have
big differences, but we must respect
each other’s beliefs.”
Okay
10. “You’re the youngest person in the
family, but I trust that you can handle
the situation well.”
Okay
Write T before each number if the
statement is true and F if the statement is
false.
1. Intercultural communication occurs
when there is interaction and
negotiation between or among
individuals from different cultural
backgrounds. T
2. Intercultural communication refers
only to communication that happens
between or among individuals from
different nations.
F
3. Communication that exists between
or among individuals from different
ethnic, religious, and regional
backgrounds and sexual orientations is
not considered as intercultural.
F
4. The DMIS by Bennett and Bennett
(2004) can be used to understand those
who do not recognize other cultures
and cannot communicate
interculturally. T
5. The denial stage could be
interpreted as distrust towards other
cultures.
F
6. The acceptance stage refers to
recognition of cultural differences.
T
7. In the adaptation stage, individuals
begin to integrate with other cultures.
T
8. Cultural sensitivity matters in
intercultural communication.
T
9. One character trait of a competent
communicator is sensitivity to
nonverbal cues in other cultures.
T
10. A competent communicator is a
person who is effective in intercultural
communication.
T

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interculcural communication.pptx

  • 2. Targets: • define intercultural communication; • demonstrate effective intercultural communication skills in a speech situation; • develop appreciation for different cultural perspectives; • practice effective intercultural communication; • apply learning and thinking skills, life skills, and ICT literacy in understanding intercultural communication; • communicate sensitively, taking into consideration a listener’s gender, religion, beliefs, and traditions; and • reflect on your learning about intercultural communication.
  • 3. From UKproEdits, 2012 In the 1970s, an aftershave product was advertised for men in the Middle East, and the ad showed a photo of a man and his dog. The product dramatically failed in Islamic countries, where dogs are considered unclean.
  • 4. From UKproEdits, 2012 A golf ball manufacturing company sold their products in packs of four for easy purchase in Japan. But the items sold in “fours” became unpopular because the word “four” sounds like the word “death” in Japanese.
  • 6. • Read each statement. If it displays bias or insensitivity, write the group/element being misrepresented (gender, social status, age, religion, culture). • If not, write “OK.” • Once done, compare and discuss your answers with a partner.
  • 7. 1. “Each employee must wear his ID at all times.” Bias > Gender
  • 8. 2. “You won’t understand if I explain; you’re too young.” Bias > Age
  • 9. 3. “Japanese people are so rigid and stoic!” Bias > Culture
  • 10. 4. “Don’t buy those shades; only low- class people wear those.” Bias > Social Status
  • 11. 5. “Lolo, this is an iPhone. ‘i-Phone.’ It is a very complicated device, but I’ll explain it to you simply. It is used to talk to people from other places.” Bias > Age
  • 12. 6. “All staff members have to submit their leave requests before the day ends.” Okay
  • 13. 7. “My belief is the absolute truth. Other religions simply got it wrong.” Bias > Religion
  • 14. 8. “Manang, let’s go, I’ll treat you. I bet you haven’t eaten sushi in your entire life.” Bias > Social status
  • 15. 9. “Catholics and Protestants do have big differences, but we must respect each other’s beliefs.” Okay
  • 16. 10. “You’re the youngest person in the family, but I trust that you can handle the situation well.” Okay
  • 17. Write T before each number if the statement is true and F if the statement is false.
  • 18. 1. Intercultural communication occurs when there is interaction and negotiation between or among individuals from different cultural backgrounds. T
  • 19. 2. Intercultural communication refers only to communication that happens between or among individuals from different nations. F
  • 20. 3. Communication that exists between or among individuals from different ethnic, religious, and regional backgrounds and sexual orientations is not considered as intercultural. F
  • 21. 4. The DMIS by Bennett and Bennett (2004) can be used to understand those who do not recognize other cultures and cannot communicate interculturally. T
  • 22. 5. The denial stage could be interpreted as distrust towards other cultures. F
  • 23. 6. The acceptance stage refers to recognition of cultural differences. T
  • 24. 7. In the adaptation stage, individuals begin to integrate with other cultures. T
  • 25. 8. Cultural sensitivity matters in intercultural communication. T
  • 26. 9. One character trait of a competent communicator is sensitivity to nonverbal cues in other cultures. T
  • 27. 10. A competent communicator is a person who is effective in intercultural communication. T