Storylift allows you to expose your content to your audience with more precision than you ever thought possible. It goes beyond demographics and behaviors to give you the ability to target attitudinally based on how people think and feel.
This document outlines the topics and assignments for a media relations in sport lecture and class. The class will discuss press releases, smartphone applications for high school sports, and the use of social media by sports teams. Students are assigned individual questions to research about different social media platforms like Twitter, Facebook, and Foursquare and their potential uses and benefits for sports marketing. They will then present their findings to the class.
Content College - Course A - Lesson 1 by UberflipUberflip
The document discusses the basics of content marketing, defining it as a process to attract and retain customers through consistently created and curated content. It explains why content marketing is unique through relationship building and using a variety of channels. Examples are provided showing the effectiveness of content marketing in generating leads and engaging consumers.
The document lists hotels, attractions, restaurants, and nightclubs in Los Angeles, Las Vegas, and New York. It then outlines a $2000 7-day budget for a trip to these three cities, including $500 for a Los Angeles hotel, $186 for a Las Vegas hotel, and $438 for a New York hotel. Attractions are budgeted at $272 and include museums, zoos, and stadiums. Restaurants are allotted $296. Nightclubs are given $120 of the budget. The total planned cost is $1824 but the couple ended up saving $188.
Now I See You, Now I Understand You - New Web SemanticsRicardo Castelhano
My talk about Web Semantics, the new HTML5 structure tags, the usage of microdata and rdfa lite, choosing vocabularies/taxonomies and the schema.org project.
This document contains the code for a basic calculator application. It includes code to handle button clicks that add numbers and operators to a text box. There is also code to evaluate the calculation based on the selected operator when the equals button is clicked. The text box is cleared after numbers are assigned to variables for the first and second operands or the operation is set.
BlendTec created viral marketing videos in which their CEO blended unusual items in the company's blenders to increase brand awareness. In 2006, they filmed their first "Will it Blend" video blending non-food items and posted it online. Within five days, the video received six million views on YouTube. The viral campaign led to a 700% increase in BlendTec's retail sales and major media coverage. Their success was due to authentically engaging customers, creating buzzworthy content that tapped curiosity, and aligning their campaign with their brand strategy.
Get More of the Right People Reading Your ContentLoudDoor LLC
Go beyond demographics and learn how LoudDoor exposes social data based on an underline survey. Prospect better and Execute better strategies for your clients!
Distribute your content to 20+ million viewersLoudDoor LLC
This document provides information about the BeFirst Media Group content distribution network and how it can help businesses publish content, engage audiences, and get noticed across online channels. Key points:
- BeFirst's network distributes content to over 60 news sites and has a monthly viewership of over 20 million across traditional, digital, social and mobile platforms.
- It offers solutions to optimize content and actively engage key audiences on sites, through social media, and via mobile.
- Case studies show clients increasing sales conversions and improving online brand reputation through BeFirst's content distribution and analytics services.
This document outlines the topics and assignments for a media relations in sport lecture and class. The class will discuss press releases, smartphone applications for high school sports, and the use of social media by sports teams. Students are assigned individual questions to research about different social media platforms like Twitter, Facebook, and Foursquare and their potential uses and benefits for sports marketing. They will then present their findings to the class.
Content College - Course A - Lesson 1 by UberflipUberflip
The document discusses the basics of content marketing, defining it as a process to attract and retain customers through consistently created and curated content. It explains why content marketing is unique through relationship building and using a variety of channels. Examples are provided showing the effectiveness of content marketing in generating leads and engaging consumers.
The document lists hotels, attractions, restaurants, and nightclubs in Los Angeles, Las Vegas, and New York. It then outlines a $2000 7-day budget for a trip to these three cities, including $500 for a Los Angeles hotel, $186 for a Las Vegas hotel, and $438 for a New York hotel. Attractions are budgeted at $272 and include museums, zoos, and stadiums. Restaurants are allotted $296. Nightclubs are given $120 of the budget. The total planned cost is $1824 but the couple ended up saving $188.
Now I See You, Now I Understand You - New Web SemanticsRicardo Castelhano
My talk about Web Semantics, the new HTML5 structure tags, the usage of microdata and rdfa lite, choosing vocabularies/taxonomies and the schema.org project.
This document contains the code for a basic calculator application. It includes code to handle button clicks that add numbers and operators to a text box. There is also code to evaluate the calculation based on the selected operator when the equals button is clicked. The text box is cleared after numbers are assigned to variables for the first and second operands or the operation is set.
BlendTec created viral marketing videos in which their CEO blended unusual items in the company's blenders to increase brand awareness. In 2006, they filmed their first "Will it Blend" video blending non-food items and posted it online. Within five days, the video received six million views on YouTube. The viral campaign led to a 700% increase in BlendTec's retail sales and major media coverage. Their success was due to authentically engaging customers, creating buzzworthy content that tapped curiosity, and aligning their campaign with their brand strategy.
Get More of the Right People Reading Your ContentLoudDoor LLC
Go beyond demographics and learn how LoudDoor exposes social data based on an underline survey. Prospect better and Execute better strategies for your clients!
Distribute your content to 20+ million viewersLoudDoor LLC
This document provides information about the BeFirst Media Group content distribution network and how it can help businesses publish content, engage audiences, and get noticed across online channels. Key points:
- BeFirst's network distributes content to over 60 news sites and has a monthly viewership of over 20 million across traditional, digital, social and mobile platforms.
- It offers solutions to optimize content and actively engage key audiences on sites, through social media, and via mobile.
- Case studies show clients increasing sales conversions and improving online brand reputation through BeFirst's content distribution and analytics services.
When a Sassquatch and a Board get together (or how to use Grunt to chew Sass)Ricardo Castelhano
This document discusses using Grunt and SASS together. It begins by introducing Grunt as a JavaScript task runner that can automate tasks like minification, compilation, testing and more. It then explains how to set up a Grunt project by installing Grunt CLI, creating a package.json, Gruntfile.js, and installing Grunt and plugins like SASS and Watch. The document next introduces SASS, noting how it adds features to CSS like variables, nesting, mixins and more. It then demonstrates various SASS features and provides a demo repository link.
Intercast - Expandable Video Ad Unit is here!LoudDoor LLC
Intercast is a distribution, interactivity, and data tool for video content. We increase the value of content by increasing views and creating engagement and call to action around it. Helping you engage deeper increase interactivity and sell more!
The document lists hotels, attractions, restaurants, and nightclubs in Los Angeles, Las Vegas, and New York. It then outlines a $2000 7-day budget for a trip to these three cities, including $500 for a Los Angeles hotel, $186 for a Las Vegas hotel, and $438 for a New York hotel. Attractions are budgeted at $272 and include museums, zoos, and stadiums. Restaurants are allotted $296. Nightclubs are given $120 of the budget. The total planned cost is $1824 but the couple ended up saving $188.
The document discusses Intercast Network, a video advertising platform that integrates media buying, ad serving, social media, targeting, optimization, and analytics. It allows advertisers to create engaging ads across devices and platforms, and provides real-time data on campaign performance and audience insights. Intercast increases content views and engagement through paid, earned and owned media. It also enables live streaming of conferences and events with interactive polling and Q&A. Case studies show how Intercast improved campaign results for music and film companies.
1. The document discusses knowledge management in mature industries where accidents still occur due to existing knowledge being ignored, forgotten, or misapplied, rather than a lack of knowledge.
2. It proposes using near-miss events to "wake up" dormant knowledge by walking through a company's internal safety management system or browsing external regulatory documents and technical literature.
3. Specifically, it presents software called NOCE that links near-misses to a company's digital safety documents and equipment models to surface relevant sleeping knowledge, and an ontology for tagging and searching unstructured external safety information sources.
BeFirst Media Group is equipped to Get You Noticed with a monthly viewership of 20+ million in 50 news and affinity sites, industry experts in writing content and social media, innovation driven culture to help your company solve your digital challenges.
Developing silverlight 4 applications with expression blend 4 (30 Abr 2010)Ricardo Castelhano
The document outlines Ricardo Castelhano's presentation on developing Silverlight 4 solutions with Expression Blend 4. It discusses importing artwork, displaying content using layout and data controls, making interfaces dynamic using storyboards and behaviors without code, and handling live data before concluding that attendees should be creative with the tools.
The document discusses using Ruby on Rails to refactor or reinvigorate existing Java web applications. It provides metaphors comparing architectural aspects of Rails to concepts like building facades, scaffolding interior structures, and seismic retrofitting. It then outlines specific techniques for gradually introducing Rails into Java codebases using Rack, RESTful routes, shared views and models, and eventually generating a WAR file to take over the application.
Model United Nations (MUN) is an academic simulation where students learn about diplomacy and global issues. Students are assigned countries and research international topics to debate solutions from different national perspectives within committees that mirror the UN. Conferences involve presenting positions, drafting resolutions, and voting to develop solutions through compromise, as diplomacy works in the real UN.
Marketing Strategies for Higher Education: Fasten Your Seatbelts for the Mobi...Significant Systems
This document discusses the mobile revolution in higher education and marketing strategies to take advantage of it. It notes that today's college students have grown up with mobile devices and check them over 100 times per day. Many schools are not yet equipped to deliver education via mobile. The document promotes the services of Significant Systems, which develops licensable mobile-accessible courses integrated with iTunes U and iBooks that can be customized by schools at a lower cost. It seeks to schedule webinars to demonstrate these digital learning assets and publishing platform to interested institutions.
The document discusses using social media to strengthen university admissions. It describes how 6 community leaders and 1 Hall of Fame football player came together around the idea of recognizing a "Visionary of the Year". This annual award campaign drove tens of millions of impressions across social media and recognition nationwide. The story shows how developing a big shared idea can bring diverse stakeholders together and build visibility for an institution in a large marketplace.
The document outlines a marketing campaign goals for Campus Explorer, an agency that generates leads for schools. The primary goal is to generate leads for West Coast University's RN to BSN and Criminal Justice programs. The target markets include high school seniors, adults looking to finish their degree, and adults furthering their career. Customer profiles and messaging are provided for the RN to BSN and Criminal Justice programs. Metrics such as conversions, cost-per-conversion, comments and shares will measure the campaign's success across Facebook, Twitter, LinkedIn and with influencers. A social media editorial calendar and sample posts are included.
Content Marketing Bootcamp Case Study Presentation by Team CollosusTreford
The document provides an overview of the content marketing strategy for UNICASH, a fintech startup app aimed at university students. The strategy includes developing brand awareness, generating leads, acquiring customers, and achieving financial literacy among students through a comprehensive content plan. Some key elements of the strategy are conducting market research on target audiences to define buyer personas, analyzing competitors, establishing unique selling propositions for UNICASH, creating a content calendar across owned, earned, and paid channels, allocating budgets and resources, and defining metrics like app downloads and social media followers to measure success. The strategy also outlines developing an SEO approach involving on-page, off-page and technical optimizations to target relevant keywords and build authority in ranking for searches related
This document discusses using social media to strengthen college admissions. It describes how a campaign involving six community leaders from the San Francisco area used the hashtag #SFCVOTY to recognize Evan Marwell from Education Super Highway as a visionary. The campaign reached tens of millions and was recognized across the country. The document then questions how this story relates to building the admissions pipeline.
Webinar | Dazed and Digital? Explore 10 New Ideas to Amplify Your Ad Campaigns.Converge Consulting
Insta-stories are taking over. Snap's rolled out self-serve ads. Facebook's keeping up with Messenger Ads. It's been a whirlwind of a summer for digital marketing. Feeling dazed and digital? Don't miss this free webinar. Get 10 new ideas in 30 minutes.
1. The document discusses adopting a digital-first approach focused on real-time, micro-moments led strategy using shareable content to build advocacy and relationships.
2. All brand activities and decisions will be insights-led, from creative content to tagging, using audience data to identify opportunities and drive consistent video consumption among targeted audiences.
3. Each brand will work with influencers and culture hounds to help define their values for targeted audiences, providing access to existing audiences and breakthrough to new ones.
Tribes form strong bonds over shared interests and have a unique culture, even if members don't know each other personally. Brands must understand tribes' cultural attributes and message to them sincerely. A study found that interactive fans who publicly engage with brands are better predictors of brand love than passive fans. New technologies allow brands to better track tribal behaviors and target tribes through platforms they use. Brands can identify influencers within tribes and partner with them to boost their message.
Learn which strategies engage prospective students best at each stage of the admissions funnel. By leveraging our research and actionable tips, you’ll be well on your way to connecting with more students.
How to use social media for lead generation in B2BNick Parker
This document provides an introduction to a course on using social media for lead generation. It discusses that all business decision makers use social media for work purposes and reviews key insights on how buyers use social media. The course aims to help marketers generate leads via social media and covers fundamentals like understanding the social buyer, using content for lead generation, and how to leverage different social channels like Facebook, Twitter, LinkedIn and more. It provides an 11 step process for social media lead generation and emphasizes the importance of visual content and mobile access.
This presentation, which I delivered at the TerminalFOUR conference in Dublin, Ireland, on 19 November 2014, focuses on how to incorporate social media into a college or university website.
When a Sassquatch and a Board get together (or how to use Grunt to chew Sass)Ricardo Castelhano
This document discusses using Grunt and SASS together. It begins by introducing Grunt as a JavaScript task runner that can automate tasks like minification, compilation, testing and more. It then explains how to set up a Grunt project by installing Grunt CLI, creating a package.json, Gruntfile.js, and installing Grunt and plugins like SASS and Watch. The document next introduces SASS, noting how it adds features to CSS like variables, nesting, mixins and more. It then demonstrates various SASS features and provides a demo repository link.
Intercast - Expandable Video Ad Unit is here!LoudDoor LLC
Intercast is a distribution, interactivity, and data tool for video content. We increase the value of content by increasing views and creating engagement and call to action around it. Helping you engage deeper increase interactivity and sell more!
The document lists hotels, attractions, restaurants, and nightclubs in Los Angeles, Las Vegas, and New York. It then outlines a $2000 7-day budget for a trip to these three cities, including $500 for a Los Angeles hotel, $186 for a Las Vegas hotel, and $438 for a New York hotel. Attractions are budgeted at $272 and include museums, zoos, and stadiums. Restaurants are allotted $296. Nightclubs are given $120 of the budget. The total planned cost is $1824 but the couple ended up saving $188.
The document discusses Intercast Network, a video advertising platform that integrates media buying, ad serving, social media, targeting, optimization, and analytics. It allows advertisers to create engaging ads across devices and platforms, and provides real-time data on campaign performance and audience insights. Intercast increases content views and engagement through paid, earned and owned media. It also enables live streaming of conferences and events with interactive polling and Q&A. Case studies show how Intercast improved campaign results for music and film companies.
1. The document discusses knowledge management in mature industries where accidents still occur due to existing knowledge being ignored, forgotten, or misapplied, rather than a lack of knowledge.
2. It proposes using near-miss events to "wake up" dormant knowledge by walking through a company's internal safety management system or browsing external regulatory documents and technical literature.
3. Specifically, it presents software called NOCE that links near-misses to a company's digital safety documents and equipment models to surface relevant sleeping knowledge, and an ontology for tagging and searching unstructured external safety information sources.
BeFirst Media Group is equipped to Get You Noticed with a monthly viewership of 20+ million in 50 news and affinity sites, industry experts in writing content and social media, innovation driven culture to help your company solve your digital challenges.
Developing silverlight 4 applications with expression blend 4 (30 Abr 2010)Ricardo Castelhano
The document outlines Ricardo Castelhano's presentation on developing Silverlight 4 solutions with Expression Blend 4. It discusses importing artwork, displaying content using layout and data controls, making interfaces dynamic using storyboards and behaviors without code, and handling live data before concluding that attendees should be creative with the tools.
The document discusses using Ruby on Rails to refactor or reinvigorate existing Java web applications. It provides metaphors comparing architectural aspects of Rails to concepts like building facades, scaffolding interior structures, and seismic retrofitting. It then outlines specific techniques for gradually introducing Rails into Java codebases using Rack, RESTful routes, shared views and models, and eventually generating a WAR file to take over the application.
Model United Nations (MUN) is an academic simulation where students learn about diplomacy and global issues. Students are assigned countries and research international topics to debate solutions from different national perspectives within committees that mirror the UN. Conferences involve presenting positions, drafting resolutions, and voting to develop solutions through compromise, as diplomacy works in the real UN.
Marketing Strategies for Higher Education: Fasten Your Seatbelts for the Mobi...Significant Systems
This document discusses the mobile revolution in higher education and marketing strategies to take advantage of it. It notes that today's college students have grown up with mobile devices and check them over 100 times per day. Many schools are not yet equipped to deliver education via mobile. The document promotes the services of Significant Systems, which develops licensable mobile-accessible courses integrated with iTunes U and iBooks that can be customized by schools at a lower cost. It seeks to schedule webinars to demonstrate these digital learning assets and publishing platform to interested institutions.
The document discusses using social media to strengthen university admissions. It describes how 6 community leaders and 1 Hall of Fame football player came together around the idea of recognizing a "Visionary of the Year". This annual award campaign drove tens of millions of impressions across social media and recognition nationwide. The story shows how developing a big shared idea can bring diverse stakeholders together and build visibility for an institution in a large marketplace.
The document outlines a marketing campaign goals for Campus Explorer, an agency that generates leads for schools. The primary goal is to generate leads for West Coast University's RN to BSN and Criminal Justice programs. The target markets include high school seniors, adults looking to finish their degree, and adults furthering their career. Customer profiles and messaging are provided for the RN to BSN and Criminal Justice programs. Metrics such as conversions, cost-per-conversion, comments and shares will measure the campaign's success across Facebook, Twitter, LinkedIn and with influencers. A social media editorial calendar and sample posts are included.
Content Marketing Bootcamp Case Study Presentation by Team CollosusTreford
The document provides an overview of the content marketing strategy for UNICASH, a fintech startup app aimed at university students. The strategy includes developing brand awareness, generating leads, acquiring customers, and achieving financial literacy among students through a comprehensive content plan. Some key elements of the strategy are conducting market research on target audiences to define buyer personas, analyzing competitors, establishing unique selling propositions for UNICASH, creating a content calendar across owned, earned, and paid channels, allocating budgets and resources, and defining metrics like app downloads and social media followers to measure success. The strategy also outlines developing an SEO approach involving on-page, off-page and technical optimizations to target relevant keywords and build authority in ranking for searches related
This document discusses using social media to strengthen college admissions. It describes how a campaign involving six community leaders from the San Francisco area used the hashtag #SFCVOTY to recognize Evan Marwell from Education Super Highway as a visionary. The campaign reached tens of millions and was recognized across the country. The document then questions how this story relates to building the admissions pipeline.
Webinar | Dazed and Digital? Explore 10 New Ideas to Amplify Your Ad Campaigns.Converge Consulting
Insta-stories are taking over. Snap's rolled out self-serve ads. Facebook's keeping up with Messenger Ads. It's been a whirlwind of a summer for digital marketing. Feeling dazed and digital? Don't miss this free webinar. Get 10 new ideas in 30 minutes.
1. The document discusses adopting a digital-first approach focused on real-time, micro-moments led strategy using shareable content to build advocacy and relationships.
2. All brand activities and decisions will be insights-led, from creative content to tagging, using audience data to identify opportunities and drive consistent video consumption among targeted audiences.
3. Each brand will work with influencers and culture hounds to help define their values for targeted audiences, providing access to existing audiences and breakthrough to new ones.
Tribes form strong bonds over shared interests and have a unique culture, even if members don't know each other personally. Brands must understand tribes' cultural attributes and message to them sincerely. A study found that interactive fans who publicly engage with brands are better predictors of brand love than passive fans. New technologies allow brands to better track tribal behaviors and target tribes through platforms they use. Brands can identify influencers within tribes and partner with them to boost their message.
Learn which strategies engage prospective students best at each stage of the admissions funnel. By leveraging our research and actionable tips, you’ll be well on your way to connecting with more students.
How to use social media for lead generation in B2BNick Parker
This document provides an introduction to a course on using social media for lead generation. It discusses that all business decision makers use social media for work purposes and reviews key insights on how buyers use social media. The course aims to help marketers generate leads via social media and covers fundamentals like understanding the social buyer, using content for lead generation, and how to leverage different social channels like Facebook, Twitter, LinkedIn and more. It provides an 11 step process for social media lead generation and emphasizes the importance of visual content and mobile access.
This presentation, which I delivered at the TerminalFOUR conference in Dublin, Ireland, on 19 November 2014, focuses on how to incorporate social media into a college or university website.
Social media: Connecting their networks with your website-mStoner: t44uTerminalfour
Your website should be the hub for all your institution's communications. And because social media is such a valuable way to connect with and engage constituents, they should be integrated into your site. Michael Stoner, president of mStoner, will look at why this is essential, explore some great examples from colleges and universities around the world, and suggest ways in which TERMINALFOUR makes this kind of integration easy for you to accomplish. Click here to view the video presentation on YouTube: http://bit.ly/1HYNmau
This document discusses strategies for using various social media and digital marketing platforms. It provides statistics on the size and growth of Facebook, Twitter, LinkedIn, YouTube, and blogs. It then offers recommendations for how to utilize each platform, such as creating dynamic Facebook pages and Twitter profiles, building recommendations on LinkedIn, showcasing content on YouTube, and combining blogging with RSS feeds. Additional tactics mentioned include hosting webinars, updating Wikipedia pages, unique advertising methods, and co-branding promotions. The document emphasizes continuously monitoring trends, building brand buzz across multiple interactive events, and helping clients achieve their goals through vibrant social media presences.
Storytelling and social media - your talent engagement toolkitUniversum Global
Kat Lynn, Associate Director Marketing & Communications, and Amelia Pardieu, Head of Digital Media, share how to use social media and storytelling to effectively boost your brand presence and communicate with talent in a meaningful way.
The document discusses the rise of the learning economy and how brands can leverage online education to build trust and loyalty with customers. It outlines that consumers are increasingly seeking online learning opportunities and the global learning market is valued at $91 billion annually. The document then provides nine ways that brands can "win" in the learning economy by using online education to build closer relationships with customers, deepen their understanding of the brand's value, and capture more lifetime value. These include making learning faster and more effective, building the brand's ideal customer, and using education to strengthen loyalty programs.
This document discusses trends in cause alliances for 2015. The top 10 trends identified are: data-driven cause alliances, importance of storytelling, increased use of video content, greater emphasis on employee engagement, stronger focus on peer-to-peer connections, and international expansion. Nonprofits are encouraged to leverage data more strategically, tell compelling stories that incorporate both emotion and measurable impact, utilize video storytelling, provide engaging opportunities for employees to get involved, and foster connections between supporters.
Reaching Millennial Consumers - Using Financial Education as Content MarketingLindsey McElhaney
1) The document discusses using online financial education programs as a way for financial institutions to connect with millennial customers and provide valuable content.
2) It emphasizes that financial education content needs to be short, mobile-friendly, authentic, and relevant to millennial lifestyles in order to effectively engage this demographic.
3) When choosing a financial education partner, the document recommends selecting one that develops research-based, expert-designed programs and collects data on user actions and program effectiveness over time.
This document discusses best practices for working with influencers to co-create content. It recommends identifying program goals, researching and recruiting influencers, developing content with them, inspiring promotion of that content, measuring results, and maintaining ongoing relationships. Specifically, it advises setting clear expectations, selecting relevant topics aligned with influencers' interests, developing modular content that can be customized and shared widely, and providing influencers with sharing tools to maximize reach. The overall goal is to create mutually beneficial partnerships that increase visibility for both brands and influencers.
Similar to Get More of the right students reading your content (20)
UR BHatti Academy dedicated to providing the finest IT courses training in the world. Under the guidance of experienced trainer Usman Rasheed Bhatti, we have established ourselves as a professional online training firm offering unparalleled courses in Pakistan. Our academy is a trailblazer in Dijkot, being the first institute to officially provide training to all students at their preferred schedules, led by real-world industry professionals and Google certified staff.
Factors affecting undergraduate students’ motivation at a university in Tra VinhAJHSSR Journal
ABSTRACT: Motivation plays an important role in foreign language learning process. This study aimed to
investigate student’s motivation patterns towards English language learning at a University in Tra Vinh, and factors
affecting their motivation change toward English language learning of non-English-major students in the semester.
The researcher used semi-structured interview at the first phase of choosing the participants and writing reflection
through the instrument called “My English Learning Motivation History” adapted from Sawyer (2007) to collect
qualitative data within 15 weeks. The participants consisted of nine first year non-English-major students who learning
General English at pre-intermediate level. They were chosen and divided into three groups of three members each
(high motivation group; average motivation group; and low motivation group). The results of the present study
identified six visual motivation patterns of three groups of students with different motivation fluctuation, through the
use of cluster analysis. The study also indicated a diversity of factors affecting students’ motivation involving internal
factors as influencing factors (cognitive, psychology, and emotion) and external factors as social factors (instructor,
peers, family, and learning environment) during English language learning in a period of 15 weeks. The findings of
the study helped teacher understand relationship of motivation change and its influential factors. Furthermore, the
findings also inspired next research about motivation development in learning English process.
KEY WORDS: language learning motivation, motivation change, motivation patterns, influential factors, students’
motivation.
The Impact of Work Stress and Digital Literacy on Employee Performance at PT ...AJHSSR Journal
ABSTRACT :This research aims to analyze the correlation between employee work stress and digital literacy
with employee performance at PT Telkom Akses Area Cirebon, both concurrently and partially. Employing a
quantitative approach, the study's objectives are descriptive and causal, adopting a positivist paradigm with a
deductive approach to theory development and a survey research strategy. Findings reveal that work stress
negatively and significantly impacts employee performance, while digital literacy positively and significantly
affects it. Simultaneously, work stress and digital literacy have a positive and significant influence on employee
performance. It is anticipated that company management will devise workload management strategies to
alleviate work stress and assess the implementation of more efficient digital technology to enhance employee
performance.
KEYWORDS -digital literacy, employee performance,job stress, multiple regression analysis, workload
management
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISMAJHSSR Journal
ABSTRACT: Huzhou has rich tourism resources, as early as a considerable development since the reform and
opening up, especially in recent years, Huzhou tourism has ushered in a new period of development
opportunities. At present, Huzhou tourism has become one of the most characteristic tourist cities on the East
China tourism line. With the development of Huzhou City, the tourism industry has been further improved, and
the tourism degree of the whole city has further increased the transformation and upgrading of the tourism
industry. However, the development of tourism in Huzhou City still lags far behind the tourism development of
major cities in East China. This round of research mainly analyzes the current development of tourism in
Huzhou City, on the basis of analyzing the specific situation, pointed out that the current development of
Huzhou tourism problems, and then analyzes these problems one by one, and put forward some specific
solutions, so as to promote the further rapid development of tourism in Huzhou City.
KEYWORDS:Huzhou; Travel; Development
CYBER SECURITY ENHANCEMENT IN NIGERIA. A CASE STUDY OF SIX STATES IN THE NORT...AJHSSR Journal
ABSTRACT: Security plays an important role in human life and endeavors. Securing information and
disseminating are critical challenges in the present day. This study aimed at identifying innovative technologies
that aid cybercrimes and can constitute threats to cybersecurity in North Central (Middle Belt) Nigeria covering
its six States and the FCT Abuja. A survey research design was adopted. The researchers employed the use of
Google form in administering the structured questionnaire. The instruments were faced validated by one expert
each from ICT and security. Cronbach Alpha reliability Coefficient was employed and achieved 0.83 level of
coefficient. The population of the study was 200, comprising 100 undergraduate students from computer science
and Computer/Robotics Education, 80 ICT instructors, technologists and lecturers in the University and
Technical Colleges in the Middle Belt Nigeria using innovative technologies for their daily jobs and 20 officers
of the crime agency such as: Independent Corrupt Practices Commission (ICPC) andEconomic and Financial
Crimes Commission (EFCC). Three research purposes and questions as well as the hypothesis guided the study
on Five (5) point Likert scale. Data collected were analyzed using mean and standard deviation for the three
research questions while three hypotheses were tested using t-test at 0.05 level of significance. Major findings
revealed that serious steps are needed to better secure the cybers against cybercrimes. Motivation, types, threats
and strategies for the prevention of cybercrimes were identified. The study recommends that government,
organizations and individuals should place emphasis on moral development, regular training of its employees,
regular update of software, use strong password, back up data and information, produce strong cybersecurity
policy, install antivirus soft and security surveillance (CCTV) in offices in order to safeguard its employees and
properties from being hacked and vandalized.
KEYWORDS: Cybersecurity, cybercrime, cyberattack, cybercriminal, computer virus, Virtual Private Networks
(VPN).
SCHOOL CULTURE ADAPTATION AMONG INDIGENOUS PEOPLES COLLEGE STUDENTS AT A PRIV...AJHSSR Journal
ABSTRACT: This qualitative study investigates the adaption experiences of indigenous college students at the
University of Mindanao, Matina-main campus. Eight major themes emerged, including difficulties with language
proficiency, online learning, classroom interaction, examination systems, grading procedures, school regulations,
resource accessibility, coping mechanisms, and future goals. Implications include the requirement for targeted
language proficiency and technology use support, an understanding of adaption processes, interventions to
improve resource accessibility, and equitable public administration policies. The study underlines the importance
of adaptation in various educational contexts, as well as the role of educators and legislators in creating inclusive
learning environments.
KEYWORDS: indigenous college students, adaptation, educational challenges, coping strategies
On Storytelling & Magic Realism in Rushdie’s Midnight’s Children, Shame, and ...AJHSSR Journal
ABSTRACT: Salman Rushdie’s novels are humorous books about serious times. His cosmopolitanism and
hybrid identity allowed him access to multiple cultures, religions, languages, dialects, and various modes of
writing. His style is often classified as magic realism, blending the imaginary with the real. He draws
inspiration from both English literature and Indian classical sources. Throughout his works, there is a lineage of
‘bastards of history’, a carnival of shameful characters scrolling all along his works. Rushdie intertwines fiction
with reality, incorporating intertextual references to Western literature in his texts, and frequently employing
mythology to explore history. This paper focuses on Rushdie’s three novels: Midnight’s Children, Shame, and
Haroun and the Sea of Stories, analyzing his postmodern storytelling techniques that aim to explore human
vices and follies while offering socio-political criticism.
KEYWORDS : Magic Realism, Rushdie, Satire, Storytelling, Transfictional Identities
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2. ABOUT STORYLIFT
StoryLift is the world’s most targeted content distribution platform.
Helping colleges, universities, career and trade schools tell their story is
what we do.
Every Storylift campaign is based on objective, research-based targeting
that goes beyond demographics to let you reach students based on how
they think, feel and behave. We have collected over 10 million survey
responses and billions of opt-in data points that enable our targeting
capabilities become precise. Storylift campaigns are served on major
social media networks and have the ability to reach potential students
wherever they consume content.
Finally, every college and university can ensure the right student is being
exposed to your content on your terms.
3. New College of Business wants
potential students to read about
their business school.
HOW IT WORKS
2 They’re looking for students that meet
the following criteria:
Wants a degree – location most important
Choosing a college is important
Believe it will better their life if they have a degree
StoryLift is able to match and
locate 1.5M students who share
the same sentiment and closest
look-a-likes to the criteria in #2
3
1
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4. StoryLift suggests the story to these 1.5M
potential students by running sponsored
content advertisements wherever they are
consuming social media across all devices.
4
Amazingly Precise Targeting
5 When your students click, they are
taken directly to the website or
mobile experience to read the story.
Take the first
step towards a
brighter future
Bottom-line: In a head-to-head controlled tests, this targeting data has outperformed
every alternative by an average of 61%
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5. StoryLift can lift most any content. The types of content most
effectively lifted include:
TYPE OF CONTENT
1. Press Coverage
2. Blog Posts and Similar Content
3. Sponsored Content
4. YouTube and other videos
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6. The sales and ROI impact of content marketing and earned media is
widely understood. Now you can leverage your stories like never
before by putting every piece of content in front of the right student,
exactly where they are consuming media.
Best of all, StoryLift does all the work. It’s as close to autopilot as it gets.
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7. Many schools have turned to StoryLift because they are:
• Increasing enrollment
• Dramatically decreasing acquisition costs
Call Lorena Leggett to explore the technology behind
StoryLift
949.330.9238 CST
STORYLIFT