The document discusses interactive television (ITV), how it is being marketed, and future technologies. ITV allows users to access digital TV services, the internet, and social media through their televisions. Marketers see benefits in using ITV for advanced advertising and learning more about customers to build connections. An example is given of Samsung using ITV to allow social media communications through their TVs connected to the internet. The future of ITV is predicted to involve increased socializing and networking through interactive TV programming and innovation from broadcasters.

1. Ryan Vincent – 820 468 981
Vivien, Yizhen Li - 821 155 751
Jennifer Sandoval - 820 361 350
Merlene Cheong - 820 258 572

2. 1. What is Interactive TV?
2. How is it being marketed?
- New Products
- Marketers Benefits
3. Samsung Example
4. Future Technologies
5. Conclusion

4. By using digital TV services:
 Global services, satellite and cable.
 It offer on Broadband connection and mobiles
 Via computers
 Internet

5.  Driving traffic and increasing sales.
 Advanced advertising spots (pop-up
overlays)

6.  Profitable tool to learn about their customers,
 Build connections
 Customize services.
 Service providers:
“WIN WIN SITUATION”

7. http://www.youtube.com/watch?v=4q8eX9_VN
uU

8. - Connect TV with internet
- Social media communications
Network: Youtube, Twitter, Facebook, Pinterest

9.  Old vs. New
- Increased socializing and networking
- Interactive TV based programming
- Innovation from TV Broadcasters

11. Questions?
Tweet
#ITV111

12. http://pinterest.com/merlenec4/interactive-tv/
http://adage.com/article/digital/interactive-tv/232996/
http://www.madisonavenuejournal.com/2007/07/05/pr
ediction_nanogaming_will/index.php
http://www.youtube.com/user/yaelhikri?feature=watch
http://www.youtube.com/user/getconnectedtvshow?fea
ture=watch