How many of you have a social networking
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This document discusses interactive TV, how it is being marketed through new products and benefits for marketers, and provides Samsung as an example. Interactive TV uses digital TV services via global networks, broadband, and mobile to drive traffic, increase sales, and provide advanced advertising. It is a profitable tool for service providers to learn about customers, build connections, and customize services. Future technologies will further increase socializing and networking through interactive TV programming and innovations from TV broadcasters.
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How many of you have a social networking
This document discusses interactive TV, how it is being marketed through new products and benefits for marketers, and provides an example from Samsung. Interactive TV connects TVs to the internet and social media, allowing for advanced advertising, learning about customers, and customized services. It is seen as a win-win situation for service providers. The future of interactive TV includes increased social networking and interactive programming delivered through TV broadcasters.
Interactive Television
Interactive television began as an evolution from traditional black and white television, with producers seeking to enhance programs and make the viewing experience more interactive. Interactive television allows two-way communication between viewers and programmers, enabling viewers to respond to and provide input for programming in real-time. While interactive television faces challenges around inconsistent technologies across operators, it creates new opportunities for advertisers and opens up the television experience beyond passive viewing.
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- 9. - Connect TV with internet - Social media communications Network: Youtube, Twitter, Facebook, Pinterest
- 10. Old vs. New - Increased socializing and networking - Interactive TV based programming - Innovation from TV Broadcasters
- 12. Questions? Tweet #ITV111