1) Digital signage is expected to see strong growth in both the global and Argentine markets in coming years, with the Argentine market projected to grow at a 28.5% compound annual rate from 2016 to 2020. 2) LG presents strategic signage products to meet market needs such as ultra-thin displays, outdoor displays with high brightness, and interactive displays. 3) These products provide benefits to retailers such as differentiating their stores, increasing foot traffic, and encouraging customers to spend more time and money in stores.

1. LG SIGNAGE NIGHT
ABRIL 2017

2. Agenda
• Business Prospect
• Vertical Strategy
• Strategic Products

3. Business Prospect

4. Benefits of Digital Signage
Digital Signage has a ‘double promotional effect’ compared to traditional signage
- Reinforcing customers’ purchase decision and encouraging upselling with real-time contents update
and pre-scheduled contents distribution
1) LG- Economic Institute, 2016
Digital Signage
%
Recognition
40.41)
%
22.71)
%
21.31)
Static Signage
Promotion Material
(POP, Board)

5. - Digital Signage Displays generate 32.8% more in-store traffic and
increase the average purchase amount by 28.5% - Infotrends1) -
1) Infotrends : Market Research and Strategic Consulting Firm
Digital Signage advertising helps to draw more traffic to stores increasing in-store sales
Benefits of Digital Signage
28.5%
After
Before

6. LG Digital Signage Solution provides differentiated values to retail store operators
LG Value Proposition
Market Needs
Retail Operators Needs
Differentiate
store appearance
Increase
in-store traffic
Reduce
total cost of
operation
Utilize space
more effectively
Encourage
shoppers
to stay longer
and to buy more
Deliver
marketing / promotion
messages effectively
Product
Superiority
- IPS Technology
- Dust & Humidity Resistant
(Conformal Coating)
Why LG Digital Signage?
Unique
Products
- OLED Signage
- 86” Ultra Stretch
- Outdoor Signage (Enclosure)
- Hybrid Cooler
OLED Ultra Stretch Outdoor (Enclosure) Hybrid Cooler
Effective
Management
- Top-notch Services
- Remote Management
(Self Diagnosis)

7. Strong growth forecasted for the global signage market
Market Trend (Units)
1.55M
1.6M
1.7M
1.9M
2.1M
Global
CAGR
8.0%
Monitor Signage
Source : iSuppli (2016, Q4)
2014 2015 2016 2017 2018
Business Prospect

8. Business Prospect

9. Steep expansion of signage market expected in Argentina in the
coming years
Market Trend (Units)
2,688
3,539
4,033
5,930
7,322
Argentina
CAGR
28.5%
Monitor Signage
Source : iSuppli (2016, Q4)
2016 2017 2018 2019 2020
Business Prospect

10. Retail / QSR
Government /
Corporate
Hospitality /
Healthcare
Transportation
Public Space
Education
`16 Monitor Signage Market Structure (Units)
887
488
397
355
355
206
`16 ~`20
CAGR
29.6%
27.4%
21.5%
34.5%
27.3%
29.4%
Total 2,688 28.5%
Major Trend
Interactive Displays in Telco, Fashion and Auto Stores
DMB1) Expanding to Outdoor Signage at Drive-thru
Large Size (over 55”) and Video Wall
FIDS2) and Entertainment Video Wall
Reliability and Easy Maintenance
Infotainment Kiosk for Interactive Experience
Outdoor enclosure
IWB3) over 65 inch (K12, Higher Education)
Multi Touch (Kinder Garden, K12, Higher Education)
1) Digital Menu Board 2) Flight Information Display System
3) Interactive White Board
Source : iSuppli (2016, Q4) 2017
Growth
62.0%
11.9%
9.1%
33.5%
15.8%
15.5%
31.7%
33%
18%
15%
13%
13%
8%
100%
Business Prospect

17. Strategic Products

18. WebOS Platform (SM5B) 32”, 43”, 49”, 55”, 65”
Desarrollo de Aplicaciones
Utilizando Web OS, podemos desarrollar aplicaciones y correrlas sobre el propio SW.
Web OSStand- Alone Touch Small Videowall Transparent Mirror Outdoor

19. Videowall Clover (55VH7B)
0.9mm Even Bezel
Diseño de borde ultra delgado con 1.8 mm de marco a marco
0.9mm
0.9mm
55VH7B
• T/L /B/R : 0.9mm
• BtoB* : 1.8mm
Competitor’
s
LG
30°
CloverUltra Stretch Dual View Wallpaper Open Frame
Demostrator: Emanuel Galarza

21. 86” Ultra Stretch (86BH5C)
Ultra Stretch Clover Dual View Wallpaper
4 Divisiones de PBP en landscape o portrait
PBP(Picture-by-Picture) permite la división en 4 partes de la pantalla con entrada
Individual en cada una de ellas o por memoria interna.
[Individual] [4 PBP]
960
960
960
960
[Single]
[2 PBP]
[4 PBP]
600
3840
1920 1920
960 960 960 960
HDMI 1 HDMI 2 HDMI 3 DP1
[3 PBP]
1280 1280 1280
or Internal Memory
Landscape Portrait
Open Frame
Demostrator: Matias Ferry

26. Pantallas para Exteriores
Full Outdoor o Semi Outdoor
Pantallas de alta luminisidad para exteriores o semi-exteriores, con proteccion antivandalica.
Outdoor
Operating
Temperature
3,000nit
2,500nit
1,500nit
High
Brightness
Proteccion IP54
Web OS Touch Small TransparentStand- Alone Videowall Mirror

27. Brightness : 2,500 nits
Life Time : 50,000 hours
Bezel : 11.8 mm
Available: 55”/ 75”
XS2C Series
Also available XS2B – 49” – 2500 NITS

28. XE3C Series
Brightness : 3,000 cd/m2
Life Time : 50,000 hours
Available: 55” (FG 7.5mm) /75” (FG 9.5mm)

29. Signage TV (LW540S)
Pantallas profesionales que permiten visualizar contenidos de carteleria digital sobre una señal de
televisión.
Televisión + Carteleria
Supersign TV Hotel TV
Demostrator: Matias Ferry

30. Hotel TV (LW540H)
Televisores bajo la plataforma Pro: Centric podemos tener la posibilidad brindar al huesped experiencia unica
Mejorando la experiencia del Huesped
Hotel TVSupersign TV
RF
Terrestrial
Satellite
Existing
Head-end
IP
Demostrator: Rony Chourio

32. Dual View Flat (55EH5C)
2-Display Multi-Use
Ceiling suspension Wall-mount
Floor Stand
2-pantallas con contenidos diferentes en
simultaneo con grosor infímo gracias a OLED
3-type Installation
Permite la posibilidad de ser instalado tanto de
pie, como techo o pared.
Dual ViewUltra Stretch Clover Wallpaper Open Frame
Demostrator: Rony Chourio

33. Wallpaper (55EE5C)
WallpaperUltra Stretch Clover Dual View Open Frame
Increiblemente Delgado
Integrado a la superficie con sus 3.6mm de
grosor
Facil Instalación
Tan delgado y ligero que puede ser colocado en
una pared con solo 2 imanes.
Demostrator: Matias Ferry

37. Dual View Flat Dual-view Curved Wall Paper
“Perfect Black, Perfect Color”
“Brilliant Design - Light, Thin, Flexible”
“Easy Installation”
“Maximize the utilization of space”
“Differentiate digital interior design”
“Create extra revenue with dynamic contents
Airport
Retail
QSR
Promotion
“High Brightness & Reliable Outdoor Display”
“High Operating Temperature”
“Resistant to Hot Spot”
“entry level digital signage solution”
Signage TVOutdoor Signage (Enclosure) & Semi- Outdoor
86” Ultra StretchOLED – The Ultimate Display
Why LG Digital Signage?

38. Muchas Gracias