The document discusses competitive intelligence, focusing on why it is important, how it is conducted, and its deliverables, illustrated by a case study of Michael Kors. It emphasizes the significance of utilizing big data from various sources for informed decision-making and understanding market trends, particularly in the luxury goods sector. Key takeaways highlight the need for awareness of customer issues, innovative solutions, and effective data utilization.

1. Competitive
Intelligence
Competitive Intelligence
RE Analytics - Business Case
LIUC - Institute for Entrepreneurship and Competitiveness
Castellanza (VA) – Italy
21st March 2016
Castellanza, Italy – 21st March 2016

2. Competitive
Intelligence
Agenda
 Why Competitive Intelligence?
 How do we do it?
 What do we deliver?
 Case Study: Michael Kors
 Key Takeaways
Castellanza, Italy – 21st March 2016

3. Competitive
Intelligence
Why do we do Competitive
Intelligence? Who benefits the most?
What issue is it really addressing?
Castellanza, Italy – 21st March 2016

4. Competitive
Intelligence
The Question is..
Castellanza, Italy – 21st March 2016

5. Competitive
Intelligence
Did I invest in the right company?
Castellanza, Italy – 21st March 2016

6. How is the exposure in Russia
compared to others?
Do they consider waiting or retreating
as a consequence of Ruble and energy
prices decline?
Competitive
Intelligence
Castellanza, Italy – 21st March 2016

7. Competitive
Intelligence
Are luxury goods brands too exposed
to China? What are the retail network
expansion opportunity?
Castellanza, Italy – 21st March 2016

8. Iran has opened its doors, but oil prices
collapse might be undermining
spending capacity of the Middle
Easterns. How and when will Western
Retail brands move? And where to?
Competitive
Intelligence
Castellanza, Italy – 21st March 2016

9. Competitive
Intelligence
How do we do Competitive
Intelligence?
Castellanza, Italy – 21st March 2016

10. Competitive
Intelligence
Castellanza, Italy – 21st March 2016

11. Competitive
Intelligence
Daily billions of data are released by businesses, customers,
markets on the web. They provide information on traffic, weather,
customer tastes and movements, goods and prices. This huge amount of
data is made available by search engines, aggregators and rating
websites.
Unlike classic data collection methods, based on sampling, Big Data is
about the entire population.
Castellanza, Italy – 21st March 2016

12. Competitive
Intelligence
Cloud computing offers the power of hundreds of
thousands servers. 24/7 our robots scan data
sources to update and integrate information.
All languages, measure units, quality, geographic
attributes and content is standardized to allow a
synthetic view
Castellanza, Italy – 21st March 2016

13. Competitive
Intelligence
Petabytes of data are distilled to extract business
relevant information and determine investors
significant insights, all over the world, 24/7.
This Geo Data Warehouse is made available for
research, analysis and reports.
Castellanza, Italy – 21st March 2016

14. Competitive
Intelligence
Case Study:
Michael Kors
Castellanza, Italy – 21st March 2016

15. Competitive
Intelligence
Castellanza, Italy – 21st March 2016

16. Quarterly results
press release
Competitive
Intelligence
Castellanza, Italy – 21st March 2016

17. Competitive
Intelligence
Castellanza, Italy – 21st March 2016

18. Quarterly results
data released on
2nd Feb 2016
Competitive
Intelligence
Castellanza, Italy – 21st March 2016

19. 82 77 61 59 54 53 52 51 51 50 50 48 48 46 45 44 44 43 43 39 39 38 36 36 31MICHAELKORS
LOUBOUTIN
VALENTINO
YVESSAINT…
GIORGIOARMANI
LOROPIANA
HERMÈS
PRADA
TIFFANY
BOTTEGAVENETA
MONCLER
MIUMIU
GIVENCHY
ALEXANDER…
GUCCI
VERSACE
CELINE
BULGARI
LOUISVUITTON
TOD'S
DOLCE&GABBANA
BURBERRY
SWATCH
SALVATORE…
ZEGNA
CHINA RETAIL OPPORTUNITY INDEX
MARCH 2016
Competitive
Intelligence
Castellanza, Italy – 21st March 2016

20. Competitive
Intelligence
Key Takeaways
Castellanza, Italy – 21st March 2016

21. Competitive
Intelligence
1. Keep in mind who your real customer
is and what the issue is
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22. Competitive
Intelligence
2. Think outside of the box to find new
solutions to existing issues
Castellanza, Italy – 21st March 2016

23. Competitive
Intelligence
3. Data is everywhere, know how to use
it and how to read it
Castellanza, Italy – 21st March 2016

24. Competitive
Intelligence
Thank You
www.re-analytics.com
www.linkedin.com/company/re-analytics
@_Re_Analytics_
Andrea Squatrito
Pierluigi Vinciguerra
Castellanza, Italy – 21st March 2016