The document discusses the evolving landscape of decision-making driven by standardized data, access to third-party datasets, and advancements in computing technology. It covers concepts such as big data, business intelligence, analytics, and machine learning, emphasizing their roles in supporting data-driven management and competitive advantage. It also highlights that while data can provide a competitive edge, organizations must utilize new tools to effectively leverage it, as simply acquiring data is not sufficient for sustained advantages.

1. THE DATA ASSET
INTRODUCTION - DATABASES, BUSINESS INTELLIGENCE, ANALYTICS, BIG DATA,
AND COMPETITIVE ADVANTAGE

2. INTRODUCTION
1. Understand how increasingly standardized data, access to
third-party data sets, cheap, fast computing and easier-to-
use software are collectively enabling a new age of decision
making.
2. Be familiar with some of the enterprises that have benefited
from data-driven, fact-based decision making.

3. INTRODUCTION
• Big Data
• Big data is a general term used to describe the massive amount of data
available to today’s managers. Big data are often unstructured and are
too big and costly to easily work through use of conventional databases,
but new tools are making these massive datasets available for analysis
and insight.
• Business Intelligence (BI)
• A term combining aspects of reporting, data exploration and ad hoc
queries, and sophisticated data modeling and analysis.

4. INTRODUCTION
• Analytics
• A term describing the extensive use of data, statistical and quantitative
analysis, explanatory and predictive models, and fact-based
management to drive decisions and actions.
• Machine Learning
• A type of artificial intelligence that leverages massive amounts of data so
that computers can improve the accuracy of actions and predictions on
their own without additional programming.

5. INTRODUCTION
• Data
• Analytics
• Competitive Advantage

6. INTRODUCTION
Major League Baseball’s At the Ballpark app will use iBeacon technology to distribute deals and guide y
Source - http://www.technologytell.com/apple/130140/mlb-utilizing-ibeacon-technology-in-ballpar

7. INTRODUCTION
• What have we discussed?
• The amount of data being created doubles every two years.
• In many organizations, available data is not exploited to advantage.
However new tools supporting big data, business intelligence, and
analytics are helping managers make sense of this data torrent.
• Data is oftentimes considered a defensible source of competitive
advantage; however, advantages based on capabilities and data that
others can acquire will be short-lived.

8. INTRODUCTION
QUESTIONS AND EXERCISES

9. INTRODUCTION
QUESTIONS AND EXERCISES

10. INTRODUCTION
QUESTIONS AND EXERCISES

11. INTRODUCTION
QUESTIONS AND EXERCISES

12. INTRODUCTION
QUESTIONS AND EXERCISES

13. INTRODUCTION
QUESTIONS AND EXERCISES

14. INTRODUCTION
QUESTIONS AND EXERCISES