Boost Linear Streaming with AI-Powered Technologies
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This document discusses technologies for improving linear streaming presented by Jennifer Yamazaki and Drake Guan of KKStream in 2018. It introduces KKStream as a media streaming total solution provider and examines challenges facing OTT owners and broadcasters. It then presents KKStream's solutions: per-title encoding to reduce bandwidth costs by up to 50%; a perceptual streaming engine to stream at high quality with lower bandwidth; server-side ad insertion to provide seamless ad experiences; and low-latency live streaming to allow viewing sports in real time.
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Boost Linear Streaming with AI-Powered Technologies
- 1. Let’s Boost Up Linear Streaming Through AI-Powered Technologies Per-Title Encoding, Perceptual Streaming Engine, Low- Latency Live Streaming, and Server-Side Ad Insertion Presenter: Jennifer Yamazaki & Drake Guan 2018/11 1
- 2. KKStream Media streaming service’s total solution company ・In 2004, KKBOX was established in Taiwan ・Music streaming service in six countries with more than,10M registered users Music StreamingVideo Streaming Live Entertainment Consumer Business Solution Business ・In 2016 June, KKStream was established as media streaming total solution provider Media Streaming Total Solution
- 3. 3 NetflixHulu Japan PCCW OTTIQ Amazon Prime 11,693mn 7,660mn 120mn 140mn 718mn 972mn 9.3mn 2mn 6,500mn 4,500mn CostRevenue
- 4. 4 OTT Owners: Saving money via lowering down bandwidth cost is not a hot topic, but how exactly?
- 5. 45%▼ 50%▼ 40%▼ 5 Bandwidth Cost 40%▼ Storage Cost 60%▼ Startup Time Delay Re-Buffering Customer Complaints User ExperienceCost Reduction
- 6. Per Title Encoding (PTE) 6 10000kbps FHD 1080p FHD 1080p 5000 kbps Complexity：大 3800 kbps Complexity：中 3000 kbps Complexity：小
- 7. 7 Perceptual Streaming Engine (PSE) Stream in Low Res/Bitrate Stream in High Res/Bitrate View As High Res/Quality
- 8. Resolution Fixed ABR Per Title Encoding Perceptual Streaming Engine 1080p 10Mbps 3.7Mbps 1.85Mbps 720p 5Mbps 1.85Mbps 1Mbps 480p 2Mbps 1Mbps 518Kbps 360p 1Mbps 518Kbps 296Kbps 240p 400Kbps 296Kbps 150Kbps 8 Cost Reduction：Encoding Profile Advancement 1.85Mbps 1.85Mbps 1Mbps 1Mbps 518Kbps 518Kbps 296Kbps 296Kbps
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- 10. Broadcasters: “How to get away with ad-blocker and provide seamless ad experience online like watching TV?” 10
- 11. AD Server 11 AWS MediaLive AWS MediaPackage AWS MediaTailor Server Side Ad Insertion (SSAI) Personalization & Monetization Service AWS CloudFront Devices Amazon S3 Source Pure ADAD Network
- 12. Live Event Host: “User always complains about they can’t watch sport game in time. Can you tell me how to improve it?” 12
- 13. Low Latency Live Streaming 13 AWS MediaLive AWS MediaPackage AWS CloudFront DeviceSource 5 Secs 5 Secs 5 Secs Chunked segment ≦ 1 Sec Real Time CMAF
- 14. 14 Solutions to Challenges Per-Title Encoding Perceptual Streaming Engine Server-Side Ad Insertion Low-Latency Live Streaming
- 15. Thank You! KKStream (Japan) 6F Urbanprem Shibuya, 1-4-2 Shibuya, Shibuya-ku, Tokyo, 150-0002, Japan Tel: +81 3 6758-740 Fax: +81 3 6758-7401 Email: biz_info_jp@kkstream.com KKStream (Taiwan) 8F, 19-11, Sanchong Rd, Nangang Dist, Taipei City 115, Taiwan Tel: +886 2 2655-0369 Fax: +886 2 2655-0929 Email: biz_info_tw@kkstream.com Copyright © 2018 KKStream Limited. All rights reserved. www.kkstream.com 15