Machu-Bicchu IT Lab An Revolutionary Video Compression Technology
Zip-Mass <ul><li>Mission </li></ul><ul><ul><li>To be the world’s preeminent high definition video compression solution pro...
Video Compression Market Environment <ul><li>The demand for high definition (HD) and video-on-demand content accelerating ...
Today’s Problems for Video Compression Industry <ul><li>AVC H.264 : only provides an 50% reduction in the bit rate require...
ZM: An Revolutionary Technology A disruptive video compression algorithm Under same resolution MPEG1 ( 500Kbits/sec ) bit ...
ZM: Revolutionary Technologies A disruptive video compression algorithm Quantum Of Solace  Original Format: TS Definitions...
ZM Decoded Screen Sample
ZM Decoded Screen Sample
Sina.com HD video screen effect Today
Software and Silicon Products <ul><li>ZM encoder and decoder software version 1.0 beta </li></ul><ul><ul><li>Focus on comm...
Worldwide Market Size & Growth -Online Video Landscape   <ul><li>In Dec 2009, 178 million Americans viewed 33 billion Vide...
The Bandwidth Consumptions -Online Video Landscape Date Source: comScore
The Internet Video Bandwidth Consumption Growth Cost of Video Transmission ($Billion) 0 5 10 15 20 2010 2011 2012 2013 201...
ZM Crossing the Industrial Chasm... ZM Codec encoder/decoder Internet Video Landscape COMMERCIAL EARLY ADOPTERS MAINSTREAM...
Competition <ul><li>AVC H.264/ Silverlight/ VP6 as Technology Competitors </li></ul><ul><ul><li>Industrial standards </li>...
Marketing Plan - Unleash Video Compression Technology Innovation <ul><li>Series of PR campaigns in each country to promote...
Revenue Model Q1/10 Q3/10 Q1/11 Q2/10 Q4/10 Codec Licensing Standalone Encoding Software Steaming  software revenue sharin...
Funds & Exit Strategies <ul><li>Fund raising </li></ul><ul><li>Office / Lab in the Bay area, CA </li></ul><ul><ul><li>Faci...
Assumptions / Risks <ul><li>Internet video adoption continues to expand globally and video compression technologies become...
Conclusion <ul><li>The revolutionary technology will “position” Zip-Mass as THE player before the end of 2011 </li></ul><u...
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Zip Mass-An Revolutionary Video Compression Technology

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The file size of a 1080P HD movie is only 300M after Zip-Mass compression, of which the original file is usually 26G. It can run fluently by any home computers without special hardware demands.

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  • Zip Mass-An Revolutionary Video Compression Technology

    1. 1. Machu-Bicchu IT Lab An Revolutionary Video Compression Technology
    2. 2. Zip-Mass <ul><li>Mission </li></ul><ul><ul><li>To be the world’s preeminent high definition video compression solution provider for Internet video service, industrial monitoring, digital TVs, IPTV, and personal video recorders (PVRs), video conferencing, cell phone video communications. </li></ul></ul>
    3. 3. Video Compression Market Environment <ul><li>The demand for high definition (HD) and video-on-demand content accelerating rapidly </li></ul><ul><li>The industry is looking beyond the current H.264 standard to advanced compression technology </li></ul><ul><li>Google acquired On2 technologies for $124 million in 2010 </li></ul>
    4. 4. Today’s Problems for Video Compression Industry <ul><li>AVC H.264 : only provides an 50% reduction in the bit rate required to transmit a video signal </li></ul><ul><li>Lack an efficient compression technology to transmit a high definition video signal over Internet </li></ul><ul><li>Dramatically increased demand on Internet video incurred high cost for huge transmitted data </li></ul><ul><li>Large storage costs for archived videos from monitoring in banks, public securities, etc. </li></ul>
    5. 5. ZM: An Revolutionary Technology A disruptive video compression algorithm Under same resolution MPEG1 ( 500Kbits/sec ) bit rate , compressed results     MPEG1 AVC H.264 ZM   1 Frame 1 Minute 1 Hour 1 Frame 1 Minute 1 Hour 1 Frame 1 Minute 1 Hour Still 6K 9M 540 M 0.45K 0.675M 40.5 M 0.03K 0.045M 2.7 M Normal Movement 7.2K 10.8M 648 M 0.71K 1.07M 64.2 M 0. 09K 0.135M 8.1 M Quick Movement 11K 16.5M 990 M 1.12K 1.68M 100.8 M 0.15K 0.225M 13.5 M
    6. 6. ZM: Revolutionary Technologies A disruptive video compression algorithm Quantum Of Solace Original Format: TS Definitions: 1920×1080 Encoded: MPEG2 Time:1.46’14’’h Frame: 24/s Bit Rate: 3M-5M File Size: 26.5G Compressed Format: ZM Definitions: 1920×1080 Encoded: ZM Time:1.46’14’’h Frame:24/s Bit Rate: 300k-360K File Size: 359M Crystal High Definition Full Screen Video!
    7. 7. ZM Decoded Screen Sample
    8. 8. ZM Decoded Screen Sample
    9. 9. Sina.com HD video screen effect Today
    10. 10. Software and Silicon Products <ul><li>ZM encoder and decoder software version 1.0 beta </li></ul><ul><ul><li>Focus on commercial offline users such as banks, public securities </li></ul></ul><ul><ul><li>Powerful compression ratio </li></ul></ul><ul><ul><li>Low CPU and memory occupation </li></ul></ul><ul><li>ZM streaming software version 0.8 </li></ul><ul><ul><li>Focus on Internet video-on-demand services providers, Youtube,… </li></ul></ul><ul><ul><li>Low bit rate transmit </li></ul></ul><ul><ul><li>High definition video on full screens </li></ul></ul><ul><li>ZM encoder/decoder licensing /silicon solutions TBD </li></ul><ul><ul><li>Embedded solutions for PVR HD DVD recorder and players, Sony... </li></ul></ul><ul><ul><li>Cell phone solutions for cell phone manufacturers </li></ul></ul><ul><ul><li>Video conference, HD TV, IPTV, Set-top-boxes, etc. </li></ul></ul>“ We are ready to cooperate with you to release a high definition movie channel!” -CTO, CNTV.com China Network Television
    11. 11. Worldwide Market Size & Growth -Online Video Landscape <ul><li>In Dec 2009, 178 million Americans viewed 33 billion Videos </li></ul><ul><li>In Jan 2010, 199 million unique Chinese viewed 10.3 billion videos </li></ul><ul><li>In Jan 2010, 60.4 million Japanese viewed 842 million videos </li></ul><ul><li>In Aug 2009, 36 Million German viewed 6 billion videos online </li></ul><ul><li>In Sept 2009, French surges 141% to 5.4 billion videos viewed </li></ul><ul><li>The duration of the average online video was 4.1 minutes in U.S. </li></ul><ul><li>The average length of view time is 15% increase month to month </li></ul>“ Online video is becoming an increasingly effective and relevant medium to conveniently reach and engage audiences”-ComScore
    12. 12. The Bandwidth Consumptions -Online Video Landscape Date Source: comScore
    13. 13. The Internet Video Bandwidth Consumption Growth Cost of Video Transmission ($Billion) 0 5 10 15 20 2010 2011 2012 2013 2014 2015 Cost of Video Transmission ($Billion)
    14. 14. ZM Crossing the Industrial Chasm... ZM Codec encoder/decoder Internet Video Landscape COMMERCIAL EARLY ADOPTERS MAINSTREAM Mobile Video Satellite Communications Video Conference PVRs HD DVDs Data Storage Industrial Monitoring Set-Top-Box IPTV HD TV
    15. 15. Competition <ul><li>AVC H.264/ Silverlight/ VP6 as Technology Competitors </li></ul><ul><ul><li>Industrial standards </li></ul></ul><ul><ul><li>Accelerated adoptions </li></ul></ul><ul><ul><li>Improved features: variable block size motion compensation, better handling of interlaced video, in-loop deblocking, better subpixel accuracy </li></ul></ul><ul><li>Video Encoding Players As Competitors/Partners </li></ul><ul><ul><li>Adobe Media Encoder </li></ul></ul><ul><ul><li>Apple Compressor </li></ul></ul><ul><ul><li>Telestream Episode Engine </li></ul></ul><ul><ul><li>Google On2 Flix Pro </li></ul></ul><ul><ul><li>Sorenson Squeeze </li></ul></ul><ul><ul><li>Rhozet Carbon Coder </li></ul></ul><ul><ul><li>Microsoft Expression Encoder </li></ul></ul><ul><ul><li>Codec vendors: MainConcept, Dicas </li></ul></ul>
    16. 16. Marketing Plan - Unleash Video Compression Technology Innovation <ul><li>Series of PR campaigns in each country to promote ZM and establish the brand in the U.S and China </li></ul><ul><li>Target Segment #1: China Internet Video Content Providers </li></ul><ul><ul><li>Top down approaching, Grass roots marketing </li></ul></ul><ul><li>Target Segment #2: US Internet Video Content Providers </li></ul><ul><ul><li>Selective offline advertisements in technical journals and professional newspapers </li></ul></ul><ul><ul><li>Marketing events and conferences </li></ul></ul><ul><li>Target Segment #3: Industrial Monitoring customers </li></ul><ul><ul><li>Donate ZM encoding software to banks,public securities departments </li></ul></ul><ul><li>Technical Advisory Committee </li></ul><ul><ul><li>Recognized Video Compression experts </li></ul></ul>
    17. 17. Revenue Model Q1/10 Q3/10 Q1/11 Q2/10 Q4/10 Codec Licensing Standalone Encoding Software Steaming software revenue sharing Projected Revenue: 2015 to US$180M -Simplified assumption:Revenue as 1% of Bandwidth Consumption DSP Chips Codec License Standalone Software Steaming Software Silicon chips
    18. 18. Funds & Exit Strategies <ul><li>Fund raising </li></ul><ul><li>Office / Lab in the Bay area, CA </li></ul><ul><ul><li>Facility </li></ul></ul><ul><ul><li>Patents </li></ul></ul><ul><ul><li>Executives hiring &salaries (VP marketing,VP sales) </li></ul></ul><ul><ul><li>30 people staff (engineers, marketing, biz dev) </li></ul></ul><ul><ul><li>Lab facility </li></ul></ul><ul><li>Global offices including setting up China offices </li></ul><ul><li>Marketing </li></ul><ul><li>SG&A </li></ul><ul><li>Exit Strategies: </li></ul><ul><ul><li>IPO </li></ul></ul><ul><ul><li>M&A: Google, Yahoo, Microsoft, Hulu, … </li></ul></ul>
    19. 19. Assumptions / Risks <ul><li>Internet video adoption continues to expand globally and video compression technologies become the bottleneck for ISPs. </li></ul><ul><li>HD video will evolve to become general requirement for end user satisfaction and the proliferation of HD video applications and services </li></ul><ul><li>Video compression technology will take off globally and the bandwidth consumption is growing rapidly </li></ul>
    20. 20. Conclusion <ul><li>The revolutionary technology will “position” Zip-Mass as THE player before the end of 2011 </li></ul><ul><ul><li>The video compression technology is emerging to a key position in the whole Internet industry </li></ul></ul><ul><ul><li>The cell phone video communication requires the low bitrate transmission technologies </li></ul></ul><ul><ul><li>Both US and China are huge market in terms of video compression </li></ul></ul><ul><li>Proven business model </li></ul><ul><ul><li>Codec licensing </li></ul></ul><ul><ul><li>Standalone software applications </li></ul></ul><ul><ul><li>Streaming software solutions </li></ul></ul><ul><ul><li>DSP chips </li></ul></ul><ul><li>Potential a new industrial standard on video compression! </li></ul>

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