Making 4K video a reality poses challenges for content delivery due to the increased bandwidth requirements compared to 1080p video. Transitioning to 4K will require content to be distributed closer to the edge of networks through colocation facilities rather than relying solely on distribution from tier 1 markets, in order to avoid rising transmission costs and allow for sufficient scaling. Moving content distribution to colocation facilities at the edge can help reduce transmission costs by millions while improving performance and allowing further traffic growth.

1. Making 4K Video A Reality:
The Challenge for Content Delivery

2. 4K Videoalso known as Ultra HDTV

3. 4K Videoalso known as Ultra HDTV
1080P
4K
3mbps
15mbps
stream
720P
DVD

4. 4K Ultra HDstream requires five times

5. 4K video adoption
According to a recent
survey of content providers on

7. 71% are concerned about getting
a return on investment

8. 67% are concerned about the
extra cost of transmission

9. Why the increased costs?

10. long haul circuits
simply expensive, and transmission costs are
set to increase 5X to support 15Mbps 4K streams

11. Internet peering
inadequate to support the traffic growth

12. Content distribution
from Tier 1 markets alone simply won’t scale.

13. Moving content to
The Edge of the network

14. 365 Data Centers
colocation facility

15. 3-Year TCO
Avoided $3.5M in
transmission costs
Improved
performance
Grew traffic by
3X in 4 months

16. 1Gbps
of service providers
providers will rollout
40%

17. Content will have to move closer to
The Edge of the network

18. colocation
facilities15

19. million
subscribers82

20. www.365datacenters.com