1. with Network Control
t r i p l e - p l a y s e r v i c e s
VoIP
o v e r s u b s c r i p t i o nt i e r e d s e r v i c e s
s e c u r i t y
t r a f f i c m a n a g e m e n t
fairness
Score more goals
P 2 P c o n t r o l
By Louis Gordon at 5:37 pm, 3/31/05
3. Focus on Business Goals
More than 155,000people join Skype each day1
66%of Europeans believe that getting triple-play services from a single
provider will improve their experience2
Worldwide service provider next generation voice product revenue
will grow to $5.9 billion by 2008.3
ince the price of bandwidth has become commoditized, your profitability depends on your ability to
increase revenue with your existing bandwidth resources.Despite P2P’s popularity with your subscribers,
you shouldn't let it eat up all of your bandwidth.Your challenge is to keep your installed base satisfied while
offering new services that increase your revenue.
By controlling your network traffic, you can ensure the most profitable use of your bandwidth resources
and lay the infrastructure to capitalize on future opportunities:
Score more goals with network control.
Contact Allot at: isp@allot.com
1eWeek (March 2005)
2SupportSoft survey (September 2004)
3Infonetics (February 2005)
4. Play to Win
Instead of playing in the low-profit markets,move to a higher league by adding value to your broadband offering.
Increase your average revenue per user (ARPU) by offering new lucrative services. Sell guaranteed levels of
bandwidth for business customers. Sell SLAs for "triple-play" service packages that combine voice, data and
video.
From monitoring your network traffic in real-time to controlling P2P usage and guaranteeing
bandwidth for advanced services, Allot's NetEnforcer® traffic management device offers the
tools for increasing your profitability.
Safely oversubscribe and ensure fairness among similar users. Limit unprofitable P2P uploads by non-subscribers, create tiered services that supportVoIP, streaming
media and more.
VoIP
HTTP
Before
(without NetEnforcer)
After
(with NetEnforcer)
Uncontrolled
Bandwidth
P2P Upload
P2P
???
HTTP
email
Controlled
Bandwidth
P2P
Gold
Silver
Bronze
P2P Download
email
HTTP
email
5. UnderstandYour Network
Monitor your network with more than 100 real-time and long-term views
Receive alerts for bandwidth abusers and anomalies
Control P2PTraffic
Manage P2P uploads by non-subscribers
Prevent P2P from degrading more profitable services
Increase your Revenues
Deploy and support tiered services
Improve quality-of-experience for triple-play services such as
web,VoIP, IPTV, video on demand (VOD), gaming and more
Implement advanced billing schemes such as usage-based billing
EnhanceYour Network Security
Defend your network from DDoS attacks
Provide advance warning against impending attacks
Automatically respond to attacks
ReduceYour Expenses
Maximize your oversubscription using existing infrastructure
Decrease peering costs
Delay adding new access devices and bandwidth upgrades
Achieve ROI within 6-9 months
6. Position for Profitability
Score more goals with network control.
Contact Allot at: isp@allot.com
NetEnforcerAccess
Internet
Subscribers
NetEnforcer
IP Core
Provisioning/
Mediation
RADIUS/
DHCP
Billing Customer
Care
Locate at peering
point for:
Smart oversubscription
P2P control
DDoS protection
VolP monitoring
Locate at access
aggregation point for:
SLA enforcement
Tiered services
DDoS protection
VolP monitoring
Advanced billing schemes
