Profitable video delivery

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Profitable video delivery

  1. 1. Profitable video delivery OCTOBER 2013
  2. 2. 4 key drivers 2013 : +60% 2018 : 9bn 2013 : +73% 2018 : 60% (VIDEO) TRAFFIC GROWTH MOBILE BROADBAND This year’s total mobile traffic will be your video traffic in 2 years time 2013 : +1bn 2020 : 50bn 2013 : +20% 2018 : >2bn CONNECTED DEVICES OTT, THE USER & CLOUD Tomorrow’s NETWORK WILL PRIMARILY BE A VIDEO DELIVERY NETWORK Broadband World Forum 2013 | © Ericsson AB 2013 | Page 2
  3. 3. 4th generation ip Video growth Monetizing clouds 4th Gen IP Mobile Broadband 50 billion 4th Generation Networks Smart Scalable Broadband World Forum 2013 | © Ericsson AB 2013 | Page 3 Simple Superior Experience
  4. 4. Three video imperatives Lower Costs Efficient video delivery is needed to take control of costs Improve Customer Experience Give your customers a great quality of experience Increase Profitability Video monetization becomes the driver for new revenue sources Broadband World Forum 2013 | © Ericsson AB 2013 | Page 4
  5. 5. Efficient video delivery Network AGNOSTIC BUT OPTMIZED UNIFIED Enablement & CONTENT Monetization CDN TIC WA VO DELIVERY & Optimization E2e and CONVERGENT VIEW Broadband World Forum 2013 | © Ericsson AB 2013 | Page 5
  6. 6. Radio Friendly Pacing with ran interaction High resource state Throttled in server Low resource state Low resource state • Identify Video Service • Reshape content • Interact with RRM 30% load reduction in RAN and 60% battery saving in UE (MODEM) Broadband World Forum 2013 | © Ericsson AB 2013 | Page 6
  7. 7. Three sided business model “I would pay for free of adverts premium quality video HDTV time shift/on demand a la carte TV” “I would pay for prioritization authentication identity contextual info real time” Advertisers $$ Operator $$ $$ Refine Pricing Model Profitable Growth Broadband World Forum 2013 | © Ericsson AB 2013 | Page 7 Redefine Business Model
  8. 8. Monetization ENABLERS Content Acceleration Differentiated Delivery Prioritization Access Network Selection Network Analytics Content Delivery & Caching Optimized Video Application Awareness Multicast Delivery Identity Awareness Policy Broadband World Forum 2013 | © Ericsson AB 2013 | Page 8 Device Awareness Network Exposure SDN & NFV Advertising
  9. 9. Profitable video delivery Premium OTT Content Video On Demand Video Turbo Boost Assured Content Delivery E2E CDN/TIC Network Integrated WiFi Transrating Advert Insertion Operator Owned CDN Authentication Social TV YouTube Offering Time of Day Video Services Prioritized Content Delivery Prioritized Video Delivery Transcoding Multi-Screen Traffic Management Operator Owned Content IPTV Video Pacing Video Optimization Sender Pays Caching Broadband World Forum 2013 | © Ericsson AB 2013 | Page 9 LTE Broadcast
  10. 10. Profitable video delivery SUMMARY Efficient delivery of content Service enablement Support new business models Control over costs Quality of experience improvements Drive new revenue streams Broadband World Forum 2013 | © Ericsson AB 2013 | Page 10

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