Check out this presentation to learn about the foundations of building a resilient network to support high traffic video content, including: advances in Cloudflare’s caching infrastructure for better streaming performance, and how Cloudflare Workers provides video providers increased control of content distribution and visibility to user analytics.

1. Stream video to your global users
securely, and with confidence
December 2018

2. Speakers
Derek Yee
Product Marketing Lead,
Performance Solutions @
Cloudflare
Jon Levine
Product Manager,
Stream Delivery @ Cloudflare

3. Who is Cloudflare

4. We are helping
build a better
Internet
Cloudflare provides performance
and security services to anything
connected to the Internet.

5. 155Data centers globally
2.8BMonthly active visitors
generating 1.3 trillion
page view
10%
Internet requests
everyday
8MRequests/second
websites, apps & APIs
in 150+ countries
10M+
2x
Speed up each
request by
Cloudflare’s Global Anycast Network

6. PERFORMANCE
PLATFORM
SECURITY RELIABILITY &
INDEPENDENCE
A fast, secure, and reliable Internet experience

7. The Challenges of Video Delivery
651,990 views
Poor Video Performance
Slow video start times and buffering
produce high abandonment rates,
resulting in reduced engagement
and revenues.
Increasing Bandwidth Costs
As video consumption increases, margins
are getting smaller. Video providers are
seeking out the most competitive
providers for specific regions.
Content Security and Availability
Providers want to control access to
their content, and ensure content is
always available in the event of
malicious attacks.

8. Delivering Video with Cloudflare
Fast, Global HQ Video Delivery
Cloudflare’s global Anycast network
ensures fast video delivery, with shorter
video startup times and reduced buffering,
no matter where your visitors are located.
Lower and Predictable Bandwidth Pricing
Cloudflare can pre-negotiate lower
bandwidth spends for video. Strategic
partnerships and alliances can reduce or
eliminate data transit costs.
Integrated technology stack
Cloudflare offers a rich ecosystem of
performance and security services, tuned
specifically for video to provide optimal
uptime and delivery.

9. How Cloudflare supports video
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10. Solving the video performance challenge
● Support for HTTP adaptive bitrate
streaming (HLS, MPEG-DASH)
● TCP BBR congestion control
● Tiered caching architecture

11. Lower and Predictable Bandwidth Costs
Some of our Partners:
Cloudflare can lower your video delivery costs.
● Pre-negotiated monthly bandwidth spend
● No surge pricing due to illegitimate attacks
● Strategic partnerships to reduce or eliminate
data egress costs from your origin

12. Cloudflare offers a rich ecosystem of performance and security services tuned specifically for video to provide the
best uptime and delivery.
12
Integrated Tech Stack to Make Video Robust &
Secure
Cloudflare Argo Cloudflare
Security Cloudflare
Workers

13. Cloudflare supports 10% of all DNS traffic on the Internet.
Using this real-time intelligence on the true speed of network paths,
our smart routing algorithm routes video traffic across the fastest
paths available, and maintains open, secure connections to eliminate
latency.
Cloudflare’s Smart Routing with Argo reduces internet latency by
35% and connection errors by 27%
13
Integrated Tech Stack: Smart Routing
Workers

14. Cloudflare provides an inherently secure delivery infrastructure for video
Integrated Tech Stack: Security
Our security services are specifically tuned for video to provide the
best uptime and delivery without sacrificing performance.
● Traffic is encrypted by default with SSL/TLS 1.3
● Web Application Firewall (WAF) protects your internet
properties
● Unmetered mitigation of DDoS attacks to support
continuous availability of video content
● Fast and secure accelerated video content with Argo Tunnel
Workers

15. 15
Integrated Tech Stack: Workers
Cloudflare Workers provides advanced custom controls for video
caching and tagging on the network, allowing you to increase cache
hit ratios.
Through Workers, we share with you the power of building new tools
and customizing your video infrastructure.
Some of the features you can build/customize using Workers:
● Token Authentication
● Expiring URLs
● Unique fingerprinted streams
Workers brings javascript to the network edge, offering business logic and customizations as
part of video delivery

16. Challenges
● High, unpredictable bandwidth and egress costs
● Increased instances of buffering/latency in US cities having high # of customers
● Complicated workflow from encoding to distribution
BENEFITS OF CLOUDFLARE
● Reduction in buffering or
latency issues with our strong
PoP presence
● Lower and predictable
bandwidth costs
● Bundled features such as
Adaptive bitrate streaming and
DDoS mitigation at no extra
cost
● Improved workflow and
reduced effort for VoD content
through our storage
integration with GCP
Company Info
● Over-The-Top (OTT) platform offering Thai and other south-east asian regional
content on their website and devices such as Roku, Fire TV
● Offers live streaming as well as a library of Video on Demand (VoD) content
○ 4PB/monthly of live content
○ 120TB for over 100,000 videos on demand
● Paid subscriber base of over 10,000 subscribers across North America (90%)
and worldwide (10%)
16
Southeast Asian OTT Provider

17. Move content closer to the viewers
17
Cloudflare for Video Delivery
Deliver high quality live and on-demand videos on any device, anywhere in the world
Dynamic adaptive streaming of live and on-demand content
Secure your content through Cloudflare’s suite of security offerings
Lower and predictable bandwidth costs
Build custom controls and workflows using Cloudflare Workers

18. Questions
18