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Presentation Topic: Intellectual Property
Group Members
 Mohammad Salim Hosen (162-15-1044)
 Md. Rifat Rahman (162-15-1049)
 Arifur Jaman (153-15-607)
 Md Hasan Haider (162-15-1041)
Team: Dream Crushers
What is Intellectual Property?
 Intellectual Property (IP) is a group of legal rights that provides
protection over things people create or invent.
Why should I care about IP?
Intellectual Property Protection can:
 Attract investment
 Deter others from stealing your ideas
 Deter others from entering a market
 Defend against other patent portfolios
 License or Trade with others (Cross-License)
Typical methods of protection:
 Contracts
 Trade Secrets
 Copyrights
 Trademarks
 Patents
Contracts
 Affordable cost to gain protection:
• non-compete terms
• anti-reverse engineering terms
• assignment of IP right
 Length of time protection lasts:
• Flexible
• Depends on terms of the contract
 Commercial Importance:
• Always important at some stage of business
 Enforcement
Copyrights
 Expression:
• Art, Writing, Music, Movies, etc.
• Any work reduced to a tangible medium of expression
 Policy :
• Moral rights of the Author
• Incentive to produce
 Free and Automatic:
• Protection is automatic as soon as the work is reduced to a tangible medium
Copyrights
 Aspects of Protection:
• Scope – Narrow
• Term : Life + 70 years and Commercial (Work for Hire) - 120 years
 Commercial Benefits :
• Supports entire industries •,
• Music
• Movies etc.
Trademarks
 Identification of Source:
• Any word, name, symbol, or device or any combination thereof used by a
person or which a person has a bona fide intention to use in commerce .
• Examples,
• Google
• Coke
• Color Brown (UPS)
• Sounds – Windows Start-Up, NBC Chimes, etc
 Symbols:
• Used to indicate a Registered Trademark
• Used to brand a product
• Used to brand a service
Trademarks
 Relatively inexpensive to obtain :
• $500 - $2,500
 Protection lasts as long as the mark is used in commerce:
• As long as the mark identifies source
• Use it or lose it
 Commercial Benefits:
• Powerful barrier to entry
• Price support
 Genericide:
• Popular marks must police use
Trade Secrets
Information that not known outside of an organization that provides a
competitive advantage.
 Examples:
 Formula for Coca-Cola (Coke™)
• Decided not to patent to keep secret FOREVER
 KFC’s secret recipe
• Only 3 executives have access to the recipe
 WD-40
• Guarded in a bank vault
• Company mixes the formula in only three facilities to maintain the secret
Trade Secrets
 Relatively low cost to gain protection:
• Some consider it practically free
• Must take precautions to maintain secrecy
 Protection lasts as long as the secret remains a secret:
• protects information/knowledge that can be kept relatively secret
 Commercial Benefits:
• Can provide critical barriers to entry
 Enforcement:
• Enforcement complicated by variation in State law
Patents
 Possible patentable material:
• Machines
• Industrial processes
• Compositions of matter
• Articles of manufacture that are novel, useful, and non-obvious
 Patents generally are of 3 types:
• Utility patent
• Design patent
• Plant patent
Patents
 A patent application is usually consists of 4 main parts:
• Specification – it is the detailed description of an invention.
• Abstract – it is the concise summary of an invention.
• Drawings – these are images which show how the invention works.
• Claims – it is the part of the application which defines the scope of the
invention.
THANK YOU

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Intellectual Property Presentation

  • 1. Welcome to our Presentation Presentation Topic: Intellectual Property
  • 2. Group Members  Mohammad Salim Hosen (162-15-1044)  Md. Rifat Rahman (162-15-1049)  Arifur Jaman (153-15-607)  Md Hasan Haider (162-15-1041) Team: Dream Crushers
  • 3. What is Intellectual Property?  Intellectual Property (IP) is a group of legal rights that provides protection over things people create or invent.
  • 4. Why should I care about IP? Intellectual Property Protection can:  Attract investment  Deter others from stealing your ideas  Deter others from entering a market  Defend against other patent portfolios  License or Trade with others (Cross-License)
  • 5. Typical methods of protection:  Contracts  Trade Secrets  Copyrights  Trademarks  Patents
  • 6. Contracts  Affordable cost to gain protection: • non-compete terms • anti-reverse engineering terms • assignment of IP right  Length of time protection lasts: • Flexible • Depends on terms of the contract  Commercial Importance: • Always important at some stage of business  Enforcement
  • 7. Copyrights  Expression: • Art, Writing, Music, Movies, etc. • Any work reduced to a tangible medium of expression  Policy : • Moral rights of the Author • Incentive to produce  Free and Automatic: • Protection is automatic as soon as the work is reduced to a tangible medium
  • 8. Copyrights  Aspects of Protection: • Scope – Narrow • Term : Life + 70 years and Commercial (Work for Hire) - 120 years  Commercial Benefits : • Supports entire industries •, • Music • Movies etc.
  • 9. Trademarks  Identification of Source: • Any word, name, symbol, or device or any combination thereof used by a person or which a person has a bona fide intention to use in commerce . • Examples, • Google • Coke • Color Brown (UPS) • Sounds – Windows Start-Up, NBC Chimes, etc  Symbols: • Used to indicate a Registered Trademark • Used to brand a product • Used to brand a service
  • 10. Trademarks  Relatively inexpensive to obtain : • $500 - $2,500  Protection lasts as long as the mark is used in commerce: • As long as the mark identifies source • Use it or lose it  Commercial Benefits: • Powerful barrier to entry • Price support  Genericide: • Popular marks must police use
  • 11. Trade Secrets Information that not known outside of an organization that provides a competitive advantage.  Examples:  Formula for Coca-Cola (Coke™) • Decided not to patent to keep secret FOREVER  KFC’s secret recipe • Only 3 executives have access to the recipe  WD-40 • Guarded in a bank vault • Company mixes the formula in only three facilities to maintain the secret
  • 12. Trade Secrets  Relatively low cost to gain protection: • Some consider it practically free • Must take precautions to maintain secrecy  Protection lasts as long as the secret remains a secret: • protects information/knowledge that can be kept relatively secret  Commercial Benefits: • Can provide critical barriers to entry  Enforcement: • Enforcement complicated by variation in State law
  • 13. Patents  Possible patentable material: • Machines • Industrial processes • Compositions of matter • Articles of manufacture that are novel, useful, and non-obvious  Patents generally are of 3 types: • Utility patent • Design patent • Plant patent
  • 14. Patents  A patent application is usually consists of 4 main parts: • Specification – it is the detailed description of an invention. • Abstract – it is the concise summary of an invention. • Drawings – these are images which show how the invention works. • Claims – it is the part of the application which defines the scope of the invention.