This document discusses Intel's branding strategies over three days. It summarizes that Intel uses a monolithic brand architecture currently, transitioned over time from semiconductors to other sectors like mobile and acquisitions, and uses a masterbrand naming method with generated names like "Intel" and "Pentium." It also notes Intel's current visual approach is a branded house subtype with sub-brands only using variations of blue in their logos and badges featuring the "Intel Inside" slogan.

1. Made by : Sagar Jaiswal
MBA-MAC
College: Ajeenkya D.Y. University, Pune

2. Day1

3. Logo

4. Deliver the message clearly
 Marketing Campaigns : One of their most successful campaign,
‘Intel Inside’ made them household name
 Innovative Products : With every new products, they are innovating
something
 Technological Distinction : Their biggest rival “AMD”, is lagging
behind as Intel is technologically advanced
 Advertisement : https://youtu.be/wlZpzqp6d90
 Slogan & Tagline : ‘Leap Ahead’ their catchy tagline.

6. Confirm Credibility
 Consistency : They are consistent in their performance with every
product they launched
 Collaborations : By collaborating with world best companies like
Apple, Google prove their credibility
 Legacy : Present since 50 years in the market
 Safety : We never hear a complaint like Processor got burnt due to
charging etc, prove that their products are very safer
 Financial Assets : Market Cap of US $60 billion provide financial
soundness of the company

8. Connect target prospects
emotionally
 Amazing experience : The moment user used their product, they are
diverted to altogether different horizon of experiences
 Connectivity : It connect every individual sitting in different part of
world
 Solving Global Challenges : Medical practitioner used their VR
Insider to visualize problem, symptoms and provide solution to them
 5th Most Ethical Company : In term of how they treat their
employees

10. Motivate the buyers
 8th Most Reputable Company : It was done by 2017 GLOBAL
REPTRAK. It is done on global level
 Collaboration with other brands : Known for collaborating with
world best companies like Apple, Google etc
 Technological Innovation : Their product line like Intel Graphics
System, VR Insider etc are best innovation ever
 Improving Performance : Every new products, they are adding
something new to it for better performance

12. Concretize User Loyalty
 Convenience : Intel products are very simple and easy to used
 Trust and Assurance : Intel is present in the market for 50 years, so
people have faith in them
 Affordable : Intel products are used by everyone since they are
affordable
 User-Friendly : Intel products are designed in such way that any
untrained user are able to use

14. Day 2

15. Identify at least one major
trend reflecting in Branding
 Collaboration
 They have collaborated with Google, Asus, HP, Lenovo and
apple.

16. Market Captured Through
Collaborating
 By collaborating, Intel is capturing every type of customer segment
 Like Apple mostly focus on high class people, by collaborating with
them, it captured high class people needs
 Asus focus on middle and low class people, so here Intel is also
capturing middle and low class people needs
 Google is for everyone, by collaborating with them, Intel caters
everyone needs

17. Which Logo approach works and
Why ?
Their approach is Back to Basics (Simple and authentic),
And Yes, it has work for them
Because :
•Sale Rose by 65%
•Brand Equity

18. Who is it For ?
• It’s for every sectors like :
• Education
• Finance
• Hospitality
• Medical
• Law
• Technology
• It can be used by anyone and everyone whether he/she is a student or
working professionals

19. How does the practice and logo
approach aid in Brand objectives ?
 They fulfill 3 objectives :
 Confirm Credibility : Through collaboration
 Connect Emotionally : Through Logo and amazing user experience
 Motivates the Buyers : Improving Performance and consistency

20. Day 3

21.  Current Brand Architecture type : Monolithic

22. Transition
 Intel started as off by selling semi-conductor, but due to competition
from Japanese market shifted to making processor and started to earn
profits
 In 2000, as computer market was stagnant they shifted to making
mobile. Here they utilized the brand power of Intel to enter the mobile
market
 Subsequently they also enter into other sectors as for business
expansion, which are as follows:
 Semi-conductor : 1968
 Microprocessor : 1990
 SSD : 2008
 Supercomputer : 1984
 Mobile Linux Software : 2000
 Modems : 1980

23. Transition

24. Acquisition
Year Company Business
2009 Wind River System Embedded System
2010 McAfee Security
2011 Silicon Hive DSP
2011 Telmap Software
2013 Mashery API Management
2013 Aepona SDN
2014 BASIS Wearable
2015 Recon Wearable
2015 Saffron Cognitive Computing
2016 Ascending Technologies UAV’s
2016 Replay Technologies Video Technology
2017 MobilEye Autonomous Vehicle
Technology

25. Reasons
 Product Diversification : In order to expand their business, they
diversify
 Brand Equity : Expansion also help in solidifying their position in
market
 Business Environment : As computer market was stagnant in 2000,
they shifted into mobile market
 Growth : In order to achieve more growth for the company, they
shifted into other sectors

26. Current Naming Methods
 Current Naming Methods : Masterbrand
 Naming Style : Generated
 The full form of Intel is :
 ‘Inc’ – Integrated and ‘el’ – Electronics
 The name ‘Intel’ was purchased from one of the hotel chain present in
middle east. Intel also means Intelligence information

27.  The ‘Celeron’ came from Latin word ‘Celer’ meaning Swift and ‘As’
in accelerate
 The word ‘Pentium’ come from Greek word ‘Penta’ meaning five
 The word ‘Core’ came from ‘Conroe’ iteration, ‘Conroe’ meaning it’s
code name for Intel processor
 The word ‘Itanium’ came from the technology which used in
Supercomputer made by Intel
 The name ‘Xeon’ came from Xeon phi, it’s series of x86 many core
processor made entirely by Intel to be used in supercomputer

28. Current Visual Approach
Current Visual Approach : Branded house
Sub-type : Sub-Brands

30. Observation
 If logo is compared to sub brands, we see only blue shade is used for
any brands
 Light blue for initial series, darker shade increases as the series move
forward
 ‘Intel Inside’ is used on every badge of their products, it came from
one of their most famous marketing campaign

31.  Thank You!!!