5. There are
exceptions
of course

6. And sometimes
humans can be
so predictable

7. The impact
of sudden
lockdown is
remarkable

9. New habits:
everyone is having
virtual drinks with
friends

10. Virtual
meetings
are the new
normal

11. We have
discovered
the benefits
of working
from home

12. And the
downsides

14. One thing is clear:
even the most
efficient digital tool
doesn’t even come
close to the real world

19. E-commerce is booming
Some people are being pushed into e-commerce and are loving it. Barriers to use have
been bulldozed, leaving the way ahead clear. This crisis will boost the usage of online tools!

20. China leads the way
E-commerce and food delivery is booming in China after the lockdown.
New habits continue to be forged.

22. People’s two
most precious
assets are being
challenged:
their wealth and
their health

23. Experts predict
an increase in
mental health
problems over the
coming months

24. Learning from China: this will create a boost in
divorces. We just need the real world to stay happy.

27. Once this
Coronavirus
Crisis is over,
the world will
need to go
on a diet!

32. Research from the 2008 financial crisis shows
that brands that go for price erosion suffer!

41. Big tech platforms are set to benefit
from this increase in digital activity

42. What if
companies
like Amazon
become a
lifeline for
many
customers?
If they
manage
this well,
it will
increase
trust.

50. Help people in their everyday lives: the cookware brand
Equal Parts allows you to message chefs while they cook

51. Next level! ShopStreaming:
combining live streaming and e-commerce
Chinese farmers are
live-streaming stories
from their lives,
showing the
community how to
cook food and sell
their products. This
model resulted in
increased revenue for
Chinese farmers.

60. Understand customer needs and add value.
Belgian retailer JBC made a site to explain TikTok to parents,
as the global quarantine has caused a TikTok boom.

61. Norwegian Prime
Minister holds a
Q&A session to
answer all questions
from children to
re-assure them that
things will get better.

62. Ant Financial added free coronavirus-related coverage to its products. The action responded
to customer need, while promoting awareness of the company’s online offerings and improving
customer loyalty. In the midst of the coronavirus crisis, their sales increased by 30%

69. LVMH was the first global brand to use
their capabilities to make hand sanitizer

70. Others followed!
Anheuser-Busch
are using their
capabilities to
boost production
of hand sanitizers

71. In the Philippines,
Coca Cola halted
advertising, devoting
that entire budget to
COVID-19 relief and
response efforts for
the worst-affected
communities

72. Belgian 3D printing expert
Materialise created a free
design for a hands-free
door opener

73. The flexibility of
the world is just
amazing.
All over the
world, companies
are using their
strengths to help
society.