Intel’s social media marketing strategy

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ADV 420 Final Presentation

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Intel’s social media marketing strategy

  1. 1. Present by Yu Li
  2. 2.  Intel, the world leader in silicon innovation, develops technologies, products, and initiatives to continually advance how people work and live. Founded in 1968 to build semiconductor memory products, Intel introduced the worlds first microprocessor in 1971. Over the years, Intel has grown its employee base to 82,500 as of December 25, 2010 with approximately 55% of those employees located in the United States.
  3. 3.  Grow PC and Datacenter business with new users and uses Extend Intel Solutions to win in adjacent market segments Create a continuum of secure, personal computing experiences Care for our people, the planet, and inspire the next generation
  4. 4.  This decade we will create and extend computing technology to connect and enrich the lives of every person on earth. Values: ◦ Customer orientation ◦ Results orientation ◦ Great place to work ◦ Quality Discipline
  5. 5.  As people use those social networks generally, Intel’s Facebook, twitter and YouTube post things what are new, interesting, and relevant with Intel. People can post their comments below each post on the Facebook, each tweet on the Twitter and each video on the YouTube.
  6. 6.  people will have positive feeling that they can involve into and interact with Intel those social media are very popular today and have thousands of users and audiences. Intel can propagate their latest developments and interact with consumers easier. more effective than mass media such as TV, radio and newspaper
  7. 7.  PR efforts could improve company image Sponsorship is necessary Donation and non-profit sponsorship also can increase positive image
  8. 8.  Intel has good SEO Intel result exists on first ten results on Google search keywords ◦ Main keyword: Intel & CPU ◦ Recommend: Dual Core & Processors Google AdWords will be helpful
  9. 9.  The proposed budget should cover all of the proposal’s key components Social media is a cheap but effective way Social media always run in whole year Other media only work on some special period
  10. 10.  Need feedback from customers Tracking for social media sites to measure if it’s effectiveness Measure click rates and price per click for SEO

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