This project is prepared to study the country's leading media conglomerate i.e. Star India. How 'Star India' differentiate itself from others, its products and services, competitors, business environment, key trends, opportunities & challenges, corporate objectives, strategies.

1. 1
Title
To Study the Corporate Profile of different Top Media and Entertainment
Companies in India in detail
Submitted by:
Sagar Jaiswal
MBA (Media and communication)
(Sem 2)
Submitted to
Dr. Manju Rughwani
(Prof-Media business environment)
Ajeenkya D Y Patil University,
Pune

2. 2
DECLARATION
I Sagar Jaiswalhereby declare that the project on Media Business Environment is a genuine research
work undertaking by me.
All care has been taken to keep this report error free and I sincerely regret for any mistakes that might
have come in the report. I shall be highly obliged if error (if any) be brought to my attention.
Signature
Name - Sagar Jaiswal
Date - 3/2/2017
Place- Pune

3. 3
ACKNOWLEDEMENT
I acknowledge the help and support of all the people without which this project would not have been
possible.
I want to express my gratitude towards Dr.Manju Rughwani (Professor-Media Business Environment,
Ajeenkya D.Y. Patil University) for guiding me through the project.
Lastly I would like to forward my gratitude to all my colleagues, friends.
Signature

4. 4
INDEX
Sr.no Content Page no
1. Introduction
a)Corporate History
b)Mission
c)Vision
d)Corporate Objectives
e)Corporate Strategy
5-6
2. Top management of the Group
and their brief profile.
7-8
3. List of Media Subsidiaries of the
Group.
9-16
4. Brief profile of each media
subsidiary
17-25
5. Branch office and Corporate
Office.
25-26
6 Awards and Recognitions 26
7 International Collaboration 27
8 Interesting Information 28-30

5. 5
Introduction
This project is prepared to study the country's leading media conglomerate i.e. Star India.
Media and Entertainment Industry:
The media and entertainment industry in India consists of many different segments under its folds
such as television, print, and films. It also includes smaller segments like radio, music, OOH, animation,
gaming and visual effects (VFX) and Internet advertising. Entertainment industry in India has registered
an explosive growth in last two decades making it one of the fastest growing industries in India. From a
single state owned channel, Doordarshan in the 1990s there are more than 400 active channels in the
country. The Indian Media & Entertainment Industry grew from US$12.9 billion in 2009 to US$14.4
billion in 2010, a growth of 11 per cent, according to a report by the Federation of Indian Chambers of
Commerce and Industry (FICCI) and research firm KPMG. The sector is projected to grow at a CAGR of
14 percent to reach US$28.1 billion by 2015.
Television industry:
Television is one of the major mass media of India and is a huge industry and has thousands of programs
in all the states of India. Today India boasts of being the third largest television market in the world.
Television first came to India in the form of Doordarshan (DD) on Sept 15, 1959. Doordarshan is the
National Television Network of India and also one of the largest broadcasting organisations in the world.
Apart from the state run Doordarshan, there are six DTH players with 54.52 million DTH users in India
with the present prediction; it is likely to overtake the US in terms of the largest DTH market in the
world.
A) Corporate History ofStar India:
1991: Star TV was a joint venture between Hutchison Whampoa and Li Ka-Shing and was established to
launch such a service. Li Ka-Shing's son, Richard, was CEO. It was launched in 1991.
1992: Star India included Star Plus (then an English-language entertainment channel), Prime Sports (later
became Star Sports), MTV and Nickelodeon (through a tie up with Viacom), Star Movies and Zee TV
(belonging to Subhash Chandra). Star TV was beamed out of Asiasat satellite.
1993: Rupert Murdoch bought a 64 percent stake in Star TV for $525 million. Star was originally
broadcasting content from Rupert Murdoch's Fox Broadcasting and thus a synergy was envisioned. News
Corporation purchased 63.6% of STAR for over $500 million, followed by the purchase of the remaining
36.4% on 1 January 1993.
1995: Zee TV and Star signed an agreement to promote each other's content on their respective networks.
Thus ads for Star programs began to appear on Zee and vice versa. An agreement with Subhash
Chandra prohibited Star from creating Hindi-language programming, so Star relied mainly on English-
language imported programming. Star was third in Indian market share (3%) behind Zee TV (12%) and
Sony (11%). This agreement was however short-lived as Star's English-language entertainment channel
Star Plus started broadcasting Hindi content.
1997: Star Plus became a 100% Hindi-language entertainment channel and Star TV launched Star World
a separate channelthat broadcast content formerly shown by Star Plus.
1997-1999:Star had losses of nearly US$500 million.

6. 6
1999-2007:Consequently, Murdoch revamped Star management; programming chief Sameer
Nair decided to start creating Hindi-language programming to target "mass instead of class." Peter
Mukerjea was Chief Executive Officer of STAR India from 1999 to 2007.
2009: STAR Broadcasting Corporation revealed a restructure to its Asian broadcast businesses into three
units – STAR India, STAR, and Fox International Channels Asia. STAR India also manages News
Corporation's interests in seven ventures including DTH operator Tata Sky; cable system Hathway,
channel distributor Media Pro Enterprise, south Indian broadcast business of STAR Vijay, the film
producer and distributor Fox Star Studios India and STAR CJ Alive Home Shopping.
2011: STAR India entered into High Definition broadcasting on 15 April 2011 with the launch of the HD
versions of its channels, including Star Plus HD, Star Movies HD,Star World HD,Star Gold HD and
National Geographic Channel India HD.
B) Mission: The objective for the channel’s team is to work towards leadership in each of these slots. The
channel’s decision not to prolong storylines beyond their natural course,even in case of high-delivering
shows like ‘Bidaai’, and quickly wind down shows that delivered below par, helped it regain its
leadership slot.
Star is creating an ambitious vision for sports in India with an aim to inspire a new generation of fans
to watch and play the best of local and world sports in India, thereby reflecting the spirit and lifestyle of
the nation's youth.
C) Vision: "We want to create a brand that breaks rules, a brand that look, speak, sounds and behave like
no other in TV space."
D) Corporate objectives:
1) To reach million of household across the countries.
2) To improve story and content quality, so that consumption of content will increase.
3) To generate higher TRP's for the channel.
4) Objective behind hotstar was that, lot of were audiences were consuming our content on
Other channel, we were unhappy with inability to control their viewing experience. So,
We came with hotstar.
E) Corporate strategy:
1) To put the customer first.
2) Make every employee a brand ambassador.
3) Be sincere on social media.
4) Formalize marketing processes and measure results.
5) Focus on your brand, not your vendors’

7. 7
II. Top management of the group and their profile:
a) Founders: Hutchison Whampoa
Li Ka-Shing
b) Key people:Uday Shankar (Chairman and CEO)
Sanjay Gupta (Managing Director)
Li Ka-Shing Profile:
1)Native name
2)Born 29 July 1928 (age 88)
Chaozhou,Guangdong,China
3)Citizenship Hong Kong, China
Canada
4)Education School drop-out
5)Occupation Chairman of CK Hutchison Holdings
Chairman of Ck Property Holdings
Chairman of Li Ka Shing Foundation
6)Net worth US$27.1 billion (April 2016)
7)Spouse Chong Yuet Ming (1933-1989)
(Deceased)
8)Children Victor Li
Richard Li
9)Awards Justice of the Peace (1981)
LL.D (1986)
D.SSc (1995)
Uday Shankar Profile
:
Born: 16 September, 1962
Education: MPhil in economic history from JawaharlalNehru University, Delhi; postgraduate diploma in
journalism from Times school of Journalism.

8. 8
Current designation: CEO of Star India.
Work Profile: Shankar began his career with ' The Times of India' and then helped to start ' Down to earth'
magazine. He joined Star News in 2004 after stints with TV today and Sahara TV. Shankar was promoted
as CEO of Star India in October 2007.
Reading: Neither Here Nor There: Travels in Europe' by Bill Bryson
Favorite TV Programmed: All the Star shows
Favorite Holiday Destination: The Himalayas
1) He is CEO and Chairman of Star India.
2) He is trained journalist from The Times of India media school where by his own admission, he was
good student not very studious nor discipline.
3) He went on to cover politics for the daily newspaper before starting the environment-focused
publication Down to earth.
4) He claimed that his transition from journalism to management happens advertently, he concedes that
his journalism background proved to be ideal preparation for role in management.
5)He gained his reputation as an astute television head with the launch of Aaj Tak seven year ago, as he
steered the Hindi news channel to the top spot in rating charts.
6) His success there took him to Star news in 2004, and simultaneous departure of Peter Mukerjea and
Sameer Nair as the respective head of star group and star entertainment.
7)Shankar's tenure at Star India has seen him maintain the group's lead in television rating- with Star Plus
holding 8.35% share of eyeballs, against the 7.17% claimed by Colors and Zee's 5.97%
Sanjay Gupta Profile:

9. 9
1)He will be new chief operating officer in Sanjay Gupta who was the chief marketing officer of Bharati
Airtel.
2)All business head will report to him, including different departments such as finance etc.
3) He has worked with Airtel for two year. Prior to that, he had worked with FMCG major Hindustan
Unilever, where he spent 16 years.
4) He will execute the decision of Mr.Uday Shankar, CEO and Chairman of the company.
III. List ofMedia subsidiaries ofthe Group and their profiles.
Star India is the media subsidiary of 21st Century Fox. It consists of 49 channels of Entertainment, 10
channels for sports, one digital channel. It does not have any news channels. STAR India sold Star News
and other news channels to ABP News Network .Apart from India, many of Star TV channels are also
available in Pakistan, Bangladesh, Sri Lanka, Nepal, Bhutan and Maldives.
STAR sports group has planned to build a national sports network in India. The plan includes
broadcasting in Indian languages. Starting from regional language Hindi to expansion for South
Indian languages Malayalam, Tamil, Telugu, and Kannada. ESPN was renamed Star Sports 4, STAR
Cricket was renamed Star Sports 3, Star Sports was renamed to Star Sports 1 and Star Sports 2 kept its
name. STAR Cricket HD and ESPN HD renamed to Star Sports HD1 and Star Sports HD2 respectively
Parent Company: 21st Century Fox Inc.
Twenty-First Century Fox, Inc.
Headquarters of 21st Century Fox in Midtown Manhattan

10. 10
Trading name 21st Century Fox
Type Public
Traded as
 Class A NASDAQ:FOXA
 Class B NASDAQ:FOX
 NASDAQ-100 Component (FOX and FOXA)
 S&P 100 Component (FOX and FOXA)
 S&P 500 Component (FOXA)
Industry Mass media
Predecessor News Corporation
Founded June 28, 2013; 3 years ago
New York City
Founder Rupert Murdoch
Headquarters 1211 Avenue of the Americas,New
York, NY 10036
U.S.
Area served Worldwide
Key people Rupert Murdoch
(Executive Co-Chairman)
Lachlan Murdoch
(Executive Co-Chairman)
James Murdoch (CEO)
Chase Carey
(Vice Chairman)
Chip Smith
(Executive Vice President of Public Affairs)
Products Broadcasting, Movie production, TV
production, Cable television, Record label, Internet
Revenue US$28.98 billion (2015)[1]
Operating income US$9.84 billion (2015)[1]
Net income US$8.30 billion (2015)[1]
Total assets US$50.05 billion (2015)[1]
Total equity US$17.22 billion (2015)[1]
Number of employees 20,500 (2015)[1]
Divisions Fox Entertainment Group
Fox Networks Group[2]
Subsidiaries 20th Century Fox
Blue Sky Studios

11. 11
20th Century Fox Television
Fox Star Studios, India
Fox
FX Networks
Fox News Channel
Sky plc (39%)
Endemol Shine Group (50%)
20th Television
Fox Television Stations
National Geographic Partners (73%)
Fox Sports Networks
Hulu (30%)
YES Network (80%)
TrueX
STAR TV
Fox Digital Entertainment
Website 21CF.com
List ofEntertainment, sports and digital channels:
STAR India Entertainment (49 channels) :
Entertainment:We are the nation's storyteller; we take pride in being able to form deep human
connections with the power of our story telling.No other channel epitomizes this belief better than Star
Plus, India's No. 1 General Entertainment Channel.
With the commitment to develop superior quality entertainment for every region in India, Star broadcasts
in Hindi, Marathi, Bangla, Tamil, Malayalam, Kannada and has a leading presence in nearly every
regional market with General Entertainment channels like Star Jalsha, Star Pravah,Asianet, Suvarna and
Star Vijay. Star also is the home for premium World entertainment in English with Star World Premiere
HD – our subscription based premium channel that offers the latest seasons of the biggest television
shows with the world. Star Movies – where one catches a brand new Hollywood premiere every week.
The National Geographic Channels and Fox Life offer infotainment and latest lifestyle trends from across
the world. No one entertains India like we do!
Channel Details
Star Plus Hindi General Entertainment Channel
Star Plus HD HD Hindi General Entertainment Channel

12. 12
Life OK Hindi General Entertainment Channel
Life OK HD HD Hindi General Entertainment Channel
V Hindi Songs and Youth Channel
Star Utsav
Broadcast old shows of Star Plus ,Life OK & also
other shows
Star Utsav Movies Free-To-Air Hindi Movie Channel
Star Gold Hindi Movie Channel
Star Gold HD HD Hindi Movie Channel
Movies OK Hindi Movie Channel
Star Jalsha Bengali Language General Entertainment Channel
Star Jalsha HD
HD Bengali Language General Entertainment
Channel
Star Jalsha Movies Bengali Language Movie Channel
Star Jalsha Movies HD HD Bengali Language Movie Channel
Star Pravah Marathi Language General Entertainment Channel
Star Pravah HD
HD Marathi Language General Entertainment
Channel
Asianet
Malayalam Language General Entertainment
Channel
Asianet HD
HD Malayalam Language General Entertainment

13. 13
Channel
Asianet Plus
Malayalam Language General Entertainment
Channel
Asianet Movies Malyalam Language Movie Channel
Star Suvarna Kannada Language General Entertainment Channel
Star Suvarna Plus Kannada Language Movie Channel
Star Vijay Tamil Language General Entertainment Channel
Star Vijay HD
HD Tamil Language General Entertainment
Channel
Vijay Super Tamil Language Movie Channel
Maa Telugu Language General Entertainment Channel
Maa HD
HD Telugu Language General Entertainment
Channel
Maa Gold Telugu Language General Entertainment Channel
Maa Movies Telugu Language Movie Channel
Star World English Language General Entertainment Channel
Star World HD
HD English Language General Entertainment
Channel
Star World Premiere HD
HD English Language General Entertainment
Channel
FX English Language General Entertainment Channel

14. 14
FX HD
HD English Language General Entertainment
Channel
Star Movies English Language Movie Channel
Star Movies HD HD English Language Movie Channel
Star Movies Select HD HD English Language Movie Channel
Star Movies Action English Language Action Movie Channel
Fox Life Food and Lifestyle Channel
Fox Life Food and Lifestyle Channel
Fox Life HD HD Food and Lifestyle Channel
National Geographic Channel Infotainment Channel
National Geographic Channel HD HD Infotainment Channel
Nat Geo People Travel and Lifestyle Channel
Nat Geo Wild Wildlife Channel
Nat Geo Wild HD HD Wildlife Channel
Nat Geo Music English Language Music Channel
Baby TV English Language Kids Channel
Baby TV HD HD English Language Kids Channel

15. 15
2)Sports:
Star Sports inspires India to ‘imagine a world where sports come first’. As the leading sports network in
the country, Star brought the six diverse sports properties under one brand: Star Sports and with one
purpose: “Believe”. Star Sports inspires India to ‘imagine a world where sports come first’. As the leading
sports network in the country, Star brought the six diverse sports properties under one brand: Star Sports
and with one purpose: “Believe”. Committed to building a multi-sports culture, Star continues to invest in
promoting the Hockey India League,Indian Badminton League, Indian Super League and Pro Kabaddi
League.
It showcases premier sporting action including all domestic and international cricket matches by the
BCCI, International Cricket Council (ICC), Champions League T20, Formula One,Wimbledon, Barclays
Premier League, the FA Cup, Olympics, Bundesliga, La Liga and leading Golf tournaments, amongst a
range of lots of extremely popular events. The Star Sports brand also has a strong presence in the Digital
space through starsports.com .
STAR India Sports (10 channels)
Channel Details
Star Sports 1 Sports Channel .
Star Sports 2 Sports Channel .
Star Sports 3 Sports Channel .
Star Sports 4 Sports Channel .
Star Sports HD 1 High-Definition Sports Channel .
Star Sports HD 2 High-Definition Sports Channel .
Star Sports HD 3 High-Definition Sports Channel .

16. 16
Star Sports HD 4 High-Definition Sports Channel .
Star Sports Select HD 1 High-Definition Sports Channel .
Star Sports Select HD 2
High-Definition Sports Channel .
3)Digital:
Star's foray into digital was with starsports.com – India's first multi-sport online video destination
launched in June 2013 with best-in-class sports content from cricket to F1. In less than 18 months, 80
million came to starsports.com and by October 2014, it became the #1 online sports destination in India.
With India at the cusp of a digital transformation and an explosion in smartphones, on February 1st, 2015,
we launched hotstar, India's first premium destination for digital content. It brings the best of drama,
movies, sports and international shows - all for free and on demand. hotstar houses over 30,000 hours of
content across 7 languages.
The digital business of Star India is owned and operated by its wholly owned subsidiary, Novi
Digital Entertainment Private Limited.
Star India Digital
Name Details
Hotstar
Online streaming service to watch all Star India's
Channel shows and many more by using app or
website. Many shows can be downloading in

17. 17
mobile by using Hotstarapp.
IV. BriefProfile ofeach media subsidiary:
Star Plus:
Launched 21 February 1992; 24 years ago (as Star TV)
17 April 1996; 20 years ago (as Star Plus)
Network STAR India
Owned by 21st Century Fox
Picture format 576i (SDTV),
1080i (HDTV)
Slogan नईसोच/NayiSoch (NewWay Of Thinking)
Country India
Language Hindi
Broadcast area Worldwide
Headquarters Mumbai, India
Replaced Star English
Sister channel(s) Star Plus With HD Feed
Life OK With HD Feed
Movies OK
STAR Utsav

18. 18
Star Utsav Movies
STAR Gold With HD Feed
STAR Movies With HD Feed
Star Movies Action
Star Movies Select HD
Star World With HD Feed
Star World Premiere HD
FX With HD Feed
Star Sports 1 With HD Feed
Star Sports 2 With HD Feed
Star Sports 3 With HD Feed
Star Sports 4 With HD Feed
Star Sports Select HD 1
Star Sports Select HD 2
V
Baby TV With HD Feed
Fox Life With HD Feed
Nat Geo With HD Feed
Nat Geo Wild With HD Feed
Nat Geo People
Nat Geo Music With HD Feed
Star Suvarna With HD Feed
Suvarna Plus
Star Pravah With HD Feed
Star Jalsha With HD Feed
Jalsha Movies With HD Feed
Maa With HD Feed
Maa Gold
Maa Music
Maa Movies With HD Feed
Asianet With HD Feed
Asianet Plus
Asianet Movies
Star Vijay With HD Feed
Vijay Super

19. 19
Vijay Hitz
Website Star Plus Official Page
Popular shows are Yeh Rishta Kya Kehlata hai , Diya aur Baati Hum, Ishqbaaz, Iss Pyaar kya naam du,
Jaana Na Dil Se Door etc.
Star Gold
Launched 1994; 23 years ago
Network STAR India
Owned by 21st Century Fox
Picture format 576i (SDTV 16:9, 4:3),
1080i (HDTV)
Slogan KaroDil Ki.
Country India
Language Hindi
Broadcast area Worldwide
Headquarters Mumbai, Maharashtra,India
Sister channel(s) STAR Plus
STAR World
STAR Movies
STAR Utsav
STAR Jalsha

20. 20
STAR Pravah
STAR Vijay
STAR Sports
Life OK
Movies OK
Channel V
Asianet
Asianet Movies
Fox Movies Premium
Fox Traveller
Fox Sports
Jalsha Movies
Star Gold Romance
Website stargold.in
Star Gold (stylized as Star GOLD) is a Hindi movie channel that is part of the STAR India network of
television channels, which is fully owned by 21st Century Fox.
Life ok
Launched 18th December 2011; 5 year ago
Network Star India
Owned by 21st Century Fox
Picture Format 576i (SDTV),
1080 (HDTV)
Audience share UK:
0.05% (April 2016, BARB)

21. 21
Country India
Language Hindi
Broadcast area India
Singapore
Nepal, South Asia
Headquarter Mumbai, Maharashtra,
India
Formerly called Star One
Sister channel (s) Star Plus
Movies Ok
Star World
Star Gold
Star Movies
Star Utsav
Star Jalsa
Star Pravah
Star Vijay
Jalsha Movies
Fox Travellers
Website Life OK on hotstar
Channel V
Launched May 23, 1994
Owned by Star TV
Picture format 480i - 16:9/ 4:3 (SDTV)
1080i - (HDTV)
Slogan V Plays Music
Language English
Korean
Chinese
Indonesian
Broadcast area Asia and International
Headquarters FOX IND 9th Floor, Channel V International
Office, Shri Way, Star India, Mumbai
Website Official website

22. 22
Star Utsav
National Geographic Channel
Launched 7 June 2004; 12 years ago
Network Star India
Owned by Star India
Slogan With relationships come celebration
Country India
Broadcast area Australia, Hong Kong, India, Pakistan, Canada,
Middle East, United Kingdom, US, Philippines,
and Malaysia
Headquarter Mumbai, India
Website Star Utsav on hotstar
Launched September 1, 1997; 19 years ago
Owned by 21st Century Fox (75%)
National Geographic Television & Film (25%)
Picture format 480i, 576i (SDTV)
720p, 1080i (HDTV)
Slogan The places we takes you aren't just on a map
Live Curious
Think again
Dare To explore
This is who we are
Country United state
Broadcast area Worldwide
Headquaters Washington, D.C
Formerly called National Geographic channel (1997-2016)
Sister channel Nat Geo Wild
Website Channel.NationalGeographic.com

23. 23
Star World
Star Sports Network :
Type Television Network
Country India
First air date 1 January 1994
Availability Asia
Founded 1 January 1994 (as ESPN STAR Sports)
2013 (as Star Sports Network)
Slogan Believe
Headquarters Noida
Launched 15 December 1991 (as Star Plus)
31 March 1996 (as Star World)
Owned by Fox Networks Group
Picture format 576i (16:9/4:3) (SDTV)
1080i (HDTV)
Country Hongkong
Language English
Mandarin
Arabic
Broadcast area Hongkong,china,singapore,nepal,India,Pakistan,Taiwan
Sri lanka
Headquaters Hong Kong
Mumbai
Formerly called Star Plus(15 Dec 1991- 31 March 1996)
Website Starworldasia.tv

24. 24
Owner 21st Century Fox
(STAR TV and Fox Networks Group Asia)
Key people Peter Hutton
Launch date 1 January 1994
Official website Official website
Star Sports Network (previously known as ESPN STAR Sports or ESS) is a sports broadcasting
network owned by 21st Century Fox through its subsidiaries STAR TV and Fox Networks Group. It was
formed as ESPN STAR Sports, a joint venture between ESPN Inc. (jointly owned by The Walt Disney
Company and Hearst Corporation, and through ESPN International, which it directly owns,) and News
Corporation in 1994.
Programs broadcast by ESPN STAR Sports
Multi-sport event like X game, Winter Olympic, Summer Olympic.
Cricket include ICC events, Cricket World Cup,Twenty 20 champion leagues, International Cricket.
Motorsports include Formula One (except for China),Superleague Formula (except for Malaysia),GP2
Series,GP3 Series.
Baseball include Major League Baseball.
Basketball include NBA (except for China, India and Hong Kong) ,Super Basketball League (only for
Taiwan).
Association football include FIFA Confederations Cup (only for Indian subcontinent), Premier
League (only for Indian subcontinent).
Tennis include Wimbledon ,French Open (2017-21) ,Australian Open.
Golf include PGA EuroPro Tour, Masters Tournament, U.S. Open Championship.
Mixed martial arts include ONE Championship ,Super Fight League.

25. 25
IV. Branch office and Corporate office:
Head Uday Shankar, CEO
Sanjay Gupta, COO
Head Office STAR House, Off Dr. E. Moses Road, Mahalaxmi
City Mumbai - 400011
Maharashtra,India
Tel/Fax/email Tel: +91-22-66305555, 67227777
Fax: +91-22-66305050
Website: starplus.startv.in
BRANCHES :
Bangalore: Address: Embassy Point, 3rd Floor , #150, Infantry Road
City: Bangalore - 560 001.
Chennai: Address:15, Jagannathan Street Nungambakkam
City: Chennai - 600 034
New Delhi: Address:205 -206, Okhla Industrial Estate Phase � III
City: New Delhi - 110 020
Kolkata: Address:J.K. Millennium Centre 7th Floor, 46 D, Jawarharlal Nehru Road
City: Kolkata - 701 001
V. Awards and Recognitions:
a) In Indian Television Academy Awards (ITA Awards),Star Plus got 12 awards.
b) Star India won Star Dust award . "India's Star TV leaps to Top spot due to game shows, soap operas"
THE Wall Street Journal.
c) Star India CEO receives State government recognition for special contribution to bengali television.
d) Star India receives Govt. Recognition for TV's Most Influential show 'Satyamev Jayate'.
e)Star India got highest TRP's rating according to BARC.

26. 26
VI. International collaborations:
a) Dharma Productions sealed a "creative partnership" with Fox Star Studios by inking a deal to produce
9 films over period of three years. Fox Star Studios is joint venture star india and 20th centuary fox.
b) Fox Star Studios: Founded in 2008, this is joint venture of 20th century Fox and Star,both owned by
the media giant, Rupert Murdoch. The memorable films produced by Fox Star India are Slumdog
Millionaire and My name is Khan.
VII. Interesting information about the company:
a)Star India has defined the Indian media landscape for over two decades and today is one of the country's
leading media conglomerates 650 million viewers a month across India and more than 100 other
countries.
b)Star India generate 20,000 hr content every year and broadcast 50+ channels in 8 different languages,
reaching 9 out of 10 C&S TV homes in India.
c)It is also present in the Indian movie production and distribution space through Fox Studios, an affiliate
joint venture company.
d)It is quantum leap by transforming sport in the country by leveraging the group's strength in superior
content and audience engagement. It has 10 sports channel, making it the leading sports networks in the
country.
e)Star is set to drive the agenda on digital content consumption in the country with hotstar, Star's
revolutionary digital platform that brings your favourite TV shows , movies and sports in one
destinations.
f) Mr. Uday Shankar before becoming CEO and Chairperson of the company was journalist, alumni of
JNU and Times school of media. He hardly had any experience of handling TV business. STAR Plus is
the only channel to have content from 6 pm to 11.30 pm.
g) Star with collaboration with Balaji made many famous and long running shows such 'Kyuki saas bhi
Kabhi bahu thi' , ‘Kasautii Zindagii Kay’ and ‘KahaaniGharGharKii’.
H) Star India has focused on securing exclusive live streaming rights for key cricketing events like the
Indian Premier League, Cricket World Cup, Twenty20 World Cup and Asia Cup as well as other sporting
events like the English Premier league and Hockey India league among others.
I) Star India is all set to launch a new HD channel, Star Movies Select HD. The channel is slated to go
live on July 9 and will be available across four main direct-to-home platforms, including Tata Sky, Airtel,
Dish TV and Videocon. Positioned as ‘Star Movies Select – 365 days 365 stories’, the new channel will
show a new movie everyday at 9 pm apart from airing two premieres a month.
J)India is country of various festivals, Star celebrate all the festival in their daily soaps.They invite
celebrities in their shows during season.They decorate home according to festival showing pure Indian
culture.

27. 27
K) Star broadcast famous shows such as Sarabhai v/s Sarabhai all long day. At noon usually children
focused shows are broadcast. Star India's English to telecast the 67th Primetime Emmy awards to Indian
audience.
BARC Rating Hindi TV Serials and Channels January 2017
Top 10 Hindi GEC Channels (Urban) Weekly Impressions (000s) Sum (Week 1 -2)
S.NO CHANNELS CURRENT WEEK
#1 Colors 430705
#2 STAR Plus 385790
#3 Sony SAB 287684
#4
Sony Entertainment
Television 273251
#5 Zee TV 255444
#6 Life Ok 231862
#7 &(and) TV 134848
#8 Sony Pal 121974
#9 Zee Anmol 100431
#10 Rishtey 96741
Top Channels of this Week 1-2 January 2017
NO CHANNELS CURRENT WEEK PREVIOUS WEEK
#1 STAR Plus 659554 685886
#2
Colors TV
547974 532339
#3 Zee TV 601034 611276
#4 Star Ustav 341480 369043
#5
Sony Entertainment
Television 357665 383937
#6
Zee Anmol
410265 428199
#7 Rishtey 277387 298741
#8
Life Ok
385054 403285
#9 Sony Sab 506098 486363
#10 Sony Pal 528054 486363
New Upcoming Hindi TV Serials 2017
SERIAL NAME
CHANNEL NAME
LEAD STAR CAST
I.E.ACTOR /
ACTRESS)
STARTS DATES &
TIMINGS

28. 28
RAM KI LEELA
RANG LAYEGI Life Ok
Jatin Sharma,
VintiIdnani, Starts soon
SHANI Colors TV
AishwaryaSakhuja,
Jayshree Starts on 7th Nov 2016,
Mon-Fri 9pm.
PESHWA BAJIRAO Sony Tv Starts Soon
SAAT RANG KE
SAPNE Star Plus
Karan Sharma, Vinita
Joshi, Starts soon
BAJIRAO MASTANI And TV N/A Starts soon
BHAUKAAL LIfe OK
Anirudh Dave, Rakesh
Starts soon
SETHJI Zee Tv
Shakti Arrora Starts in jan 2017
MOH MOH KE
DHAAGE Sony TV Starts soon
QUEENS HAIN HUM & TV Tarul Swami Starts soon
EK SHRINGAAR
SWABHIMAAN ColorsTv
SamridhBawa , Ankita
Sharma
19 Dec 2016
HOSHIYAR… SAHI
WAQT, SAHI
KADAM And TV
***
Soon !!
New Upcoming Indian Reality Shows 2017
SHOWNAME BROADCAST BYCHANNEL
HOTS , CONTESTANT &
JUDGES
DIL HAI HINDUSTANI 2016-
17 Star Plus Judges: n.a
INDIAN IDOL SEASSON 7
2016-17 Sony TV
Judges: Sonu Nigam Anu Malik
RISING STAR ColorsTv
Judges: DiljitDosanjh, Shankar
Mahadevan
THE VOICE INDIA 2 And TV Host: N/A
Business of Star India:
1) In august 2012, it was reported that Star CJ alive is claiming an average sales of products worth Rs 9.5
million on week days and Rs.12 million on weekends. Approx. 65% of the sales come from electronics
segment while household segment stands seconds in the race.
2) In December 2012, some sections of media reported that Rupert Murdoch run News Corp may exit Star
CJ by selling its entire stake to providence Equity Partnerss.This share transfer reportedly ran into trouble
when the deparment of Revenue discovered that funds from other juridistions were being channelised to
exploit Indo Mauritius double taxation avoidance agreement.

29. 29
3) In realignment of roles, Uday Shankar, who has spearheaded the Star Business in India as CEO for the
last 10 years, will takes up the role of chairmen and CEO, while Sanjay Gupta , currently the chief
operating officer (COO) has been elevated as the company's MD.
4)Asianet's MD K Madhavan will now oversee all the south business as MD - South.In the new business
structure , the entertainment and movie channels across Hindi, English, Bengali and Marathi clusters.
Two seniior star executive will continue to head sports and digital business respectively.
Future Plans:
1) Star India targets $1 billion revenue mark by 2020.
James Murdoch, co-chief operating officer, 21st century Fox, is looking at an operating income of
$1billion from Star India by the end of 2020.The company has been expanding its footprints both
organically and inorganically, especially in sports and regional entertainment content in the country.
"We love the India Business. It has now evolved enormously from Hindi entertainment to regional
language broadcasting and now we are a national platform. The sport business for us is a new pillar and
we are looking at the business in the long term frame. And if we keep innovating and investing in putting
more creative and innovative content on screen,Star India will become a billion dollar EBIDTA by the
turn of the decade," Murdoch said at the sixth annual Asia-pacific video operator's summit in Bali on
Friday.
2) Star India plans to distribiute more channels.

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The Broadcaster is looking to increase its revenues by bringing more channels into bouquet.
Having included sports channels from Neo Sports stable, the broadcaster is open to engaging in more
distribution pacts with channels, which are not already part of its bouquet. Having regional channels and
may be even an English news channel is possibility which may be considered by the Broadcaster in the
future.
3)Cyber space options.
Star India is trying to stregthen its presence in the Internet space by becoming the official partner for the
ICC champions trophy. The company Entertainment website , Star India is tapping into new revenue
streams such as video and advertising. Added Mr Ajay Vidyasagar, " Wec working to grow our website
by bagging the internet right to events such as World cup and The ICC champions Trophy.
4)Hotstar.
We are planning to expand Hotstar to rest of world in 'next few months', said Star India CEO. The
numerous and affluent dispora which for the longest time has been frustated by lack of access to its
favorite content will be able to watch cricket,movies and drama through Hostar. We have written to Star
India for more details on this and will update once we hear back.