Founded in 1968, Intel initially produced memory chips but is best known for developing the world's first microprocessor in 1971 which helped launch the personal computer industry. As competition increased in the 1980s from cheaper clones, Intel realized it needed to innovate faster through shorter development cycles and a campaign called "Intel Inside" to educate consumers about its processors. These strategies helped Intel address challenges like keeping up with demand and evolving PC architectures.

1. Vaibhav Agarwal
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Intel: Creating Market Pull

2. Intel: Brief History
 Founded in1968 by Robert N. Noyce &
Gordon Moore
 Initially dedicated to production of memory
chips.
 In 1971 developed the first microprocessor
chip, labeled as 4004
 Then it came up with more powerful
processors like 8008 and 8080 in 1972 &
1973 respectively.
 Played an important role in initiating the
Personal Computer era.

3. Managing Innovations
 Aggressive licensing policy in initial 1980’s
 The court’s verdict was not in the favor of
Company and thus it could no more carry
forward the original “386” as its identity to
which customers related.
 Cheaper and faster clones developed by
competitors.
 Realized that continued innovation and
smaller time to market was best to fight
competition.
 Came up with better and faster processor

4. New Battles
 The customers did not realize the importance
of processor and Intel brand was not known.
 Word Processing did not required such
complex processors provided by Intel.
 The manufacturing unit of Intel could not
match the increased demands in processors.
 The existing architecture of PC was a problem
to growing complexity of processors.

5. Solutions
 Came up with the campaign Intel Inside to inform
its customers that they were using processor
made by Intel.
 Directed the PC industry towards more advanced
computational needs such as multimedia.
 Created Intel Architecture Laboratories.
 Came up with RISC architecture over CISC
architecture.
 In 1997 Intel reduced its price by 50% to reduce
their inventory and make road for newer
processors.

6. Thank You