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Ten
a measure of success
Locus Research product development
This is a presentation about Locus Research, Where we come from, Who we are, How
we work and how we have benefited from this.

Timothy Allan founder
http:www.locusresearch.com
Ten
a measure of success
Locus Research product development
This is a presentation about Locus Research, Where we come from, Who we are, How
we work and how we have benefited from this.

Timothy Allan founder
http:www.locusresearch.com
Powhiri a welcome
Add information about the Powhiri from Te Ao

Karanga the call;
Whaikorero the formal speeches.
http://www.teara.govt.nz/en/1966/aotearoa/1
Aotearoa Ao~tea~roa
Aotearoa is made up of either two or three words, Aotea and roa or Ao tea and roa.
Aotea could be the name of one of the canoes of the great migration, the great magellan
cloud near the bright star Canopus in summer, a bird or even food;

Ao is a cloud, dawn, daytime, or world;
Tea white or clear, perhaps bright,
while Roa means long or tall.
http://www.teara.govt.nz/en/1966/aotearoa/1
New Zealand

Aotearoa Ao~tea~roa
The land of the long white cloud

Aotearoa is made up of either two or three words, Aotea and roa or Ao tea and roa.
Aotea could be the name of one of the canoes of the great migration, the great magellan
cloud near the bright star Canopus in summer, a bird or even food;

Ao is a cloud, dawn, daytime, or world;
Tea white or clear, perhaps bright,
while Roa means long or tall.
http://www.teara.govt.nz/en/1966/aotearoa/1
Aotearoa
New Zealand
Monterrey
                Mexico




Aotearoa
New Zealand
No.8 Wire
Culture

Your culture is an expression of who you are, your are influenced by where you come from. It Educates your
idealogy.

Isolation finds its place;
Independance is a developed trait that was required;
Resourcefulness means long or tall.
Len Lye
Peter Blake
Edmund Hillary
Bill Hamilton
Mark Pennington
Doreen Blumhardt
Locus Research
Our approach to work is both a product of our place and where we are from, and our desire to think differently
about what we do and how we do it.

What do we do;
Why do we do it;
How do we work
We develop products &
take them to market.
We research, create, develop, test and deliver products to market.

85% of all products to market in 10 years;
Research underpins this performance
LCT Leadership and                                       Conference Papers/                      Industry Collaboration          Active Involvement In
      Education                                                Presentations                           and Exchanges                   Design-related Events
      (educational leadership,                                 (research/science                       (collaborative/business         (industry leadership, design
      enlightening, guiding,                                   leadership, cutting edge                leadership, strategic,          commitment/relevance, raising
      empowering, enabling)                                    research, expertise)                    cross-domain,                   awareness, spectacular)
                                                                                                       knowledge sharing)


METHODS OF GROWTH Branches And Leaves Individual Specialties, Leading Projects

                                                                                  Integration through diversity
OFFERING Main Trunk


                                                                                 PRODUCT DEVELOPMENT
                                                                                          Systems focused

                                                                        Working with businesses from different sectors and sizes


                                                          Product                   Brand         Business            Sustainability
                                                         specialists                aware          savvy                 experts

FOUNDATI
FOUNDATION Roots Company Ethos
           Root

                                                            The belief that accountability does not inhibit creativity

         Applied Research                                     Tranparent and                         Established Commitment            Originality
         (empathy and                                         Evidential Processes                   To Sustainability                 (Creativity, independance,
         perceptiveness,                                      (authenticity, analytics,              (integrity, experience,           insight)
         understanding                                        process, rigour,                       focus)
         method)                                              benchmarking)
The Generalist
It is necessary to have a wide range of skills to develop products in New Zealand. This
lack of specialisation is not a substitute for knowledge in particular areas but pushes you
to learn more about the whole process.

Isolation means you just need to do it;
Self Reliance no one else will do it for you.
Common Skills we apply through the delivery of all of our work



  Research                                  Develop                                     Manage




Product & Service        Brand & Graphic              Life CycleThinking             Business/Commercial


                           The areas we actively integrate in our workflow
The Environment         Raw materials & energy
SYSTEM UNDER ANALYSIS




                                                                     agement




                                                         Waste Man
                        Emissions to air, land & water
The product system
Defines all the important aspects of the product
1. What is the ‘core function’ of the product (describes it as a service);
2. Who the users, customers, stakeholders, and influencers;
3. What the product requirements are;
   a. Customer;
   b. User;
   c. Stakeholder;
   d. Technical;
4. What the product life cycle and interactions are ;
5. How it is intended to be produced (materials and processes).
Product System




                 Requirements             User Groups            Stakeholders            Product Life Cycle



             C ustomer       Technical
            Requirements   Requirements         Manufacturing   Distribution    Retail          Use      Disposal




Requirements
Customer

Stakeholder
                       Production          Distribution          Retail                   Use                 Disposal
User

Technical
Product Development Process

a life cycle perspective
The product development process as illustrated through
the life cycle of a native Kauri tree

Kauri forests are among the most ancient in the world. The antecedents of the
kauri appeared during the Jurassic period (between 190 and 135 million years
ago). Although the kauri is among the most ancient trees in the world, it has
developed a unique niche in the fores




research                                        idea                                            prototype                          production                      to market                                         in market
seed                                            developed seed                                  seedling                           sapling                         ricker                                            mature kauri
The seed of the magestic Kauri is dispersed     If the seed finds itself in dry but cool         As a seedling they will develop    The young sapling bristles      After 50 years or more the trees will reach the   The final size of a Kauri is often
after pollination by the wind travelling a      conditions and isn’t deposited too              oblong shaped green or reddish     up a and grows a spiky          forest canopy. The tree will slow it’s upward     determined by it’s conditions, but can
distance of up to 1.5 km before settling        deeply or eaten by insects or birdlife it       borwn leaves quickly dependnig     coat developing at a rate of    streak and start to broaden and develop           grow upwards of
ideally in the cool moist foliage under the     will germinate and shed it’s coat after         on how much direct sunlight they   approximately 10-25cm a year.   the iconic crown it is well known for. During     30-40 metres high and several metres
Manuka tree. The Kauri seeds special            35 days. Kauri seeds have bee known             are exposed too.                                                   this time it will also start to shed the lower    wide. Kauri can survive for thousands of
wing like form helps to carry it far from the   to develop on fallen trees or even in the                                                                          branches in a process called abscission           years the oldest in New Zealand being
parent tree allowing it to grow gradually and   litter at the base of the parent tree, a very                                                                      leaving the trunk free of knots to become         estimated at between
broaden over decades.(Stewart, Kauri, 2008)     hardy habitat.                                                                                                     what’s known as ‘poles’ or ‘rickers’.             1200-1500 years.
our framework
Our work has evolved from a series of frameworks covering individual disciplines to a unified
development structure.

not a prescriptive process for development;
a descriptive framework to deliver consistently.
Discovery               PDS                  Technical Development                            Commercialisation
PHASE 01             PHASE 02            PHASE 03                 PHASE 04                          PHASE 05
01 Planning         02 Research          03 Concept         04 Embody & Detail                   Commercialise

PLAN & CLARIFY   FOUNDATION RESEARCH   DEVELOP CONCEPTS   IDEA EMBODY & PRE PRODUCTION           SALES & MARKETING


                 Defined Project
                                       Scoped Technical                   Principle      Final Design
                 & Research
                                       Development                        Solution       & Transfer
TASK SEQUENCE




                Planning                                            Research                                                                                                                                    Communicate
                PLAN & CLARIFY                                      RESEARCH                                         SPECIFY                                            SCOPE                                   COMMUNICATE

                Into the industry product context and market        Technical                                        Should define the following:                        Plan                                    Present
                conditions that drive sales in the product
                                                                    Define technical performance requirements
                category. This is deliberately broad to establish                                                    Goals                                              Cost                                    Discuss
                                                                    and other technical factors such as Standards.
                connections between the consumer, the
                product, the market and the distribution and                                                         Range
                sale of the product.
                                                                    Consumer                                                                                            Resource                                Assess
                                                                    Define the consumer and market trends to
                The Project                                         understand where the product category is         Performance                                        Risk                                    Review
                                                                    moving and identify design opportunities.
                The Product                                                                                          Programme                                          Payback                                 Conclusions
                                                                    Economic
                The Company                                         Define the price points and margins along with    Product Strategy                                                                           Decision
                                                                    other economic factors.

                The Market                                                                                           Market Strategy
                                                                    Environmental
                                                                    Define product sustainability in the context of
                The Consumer                                        the product category using initial tool sets.
DELIVERABLES




                CLARIFICATION                                       RESEARCH                                         DEFINITION                                         SCOPE                                   COMMUNICATION

                Defined Project and its Objectives.                  Define Customer Requirements.                     Set Design Goals/Objectives.                       Project plan.                           Present the Documented PDS for review.
                Define and outline the Product, Service, or          Define Technical Requirements.                    Define intended product item/range.                 Risk Assessment and Management.         Management review and clarification.
                System.                                             Define Intended markets, investigate drivers      Set Performance Goals.                             Financial Assessment (ROI, IRR, NPV).   Assessment of the project viability. v
                Detail Company Specific Information.                 and product positioning.                         Set Technical Targets.                             Resource Requirements.                  Decision to proceed, request further
                Define the Markets.                                  Investigate competing product price points,      Define testing & development programme.             Provisional Costing.                    information or to stop.
                Identify the primary consumers/users.               performance levels and general attributes.       Define Product Life Cycle/Product System in
                                                                    Document Resource and/or material and            relation to user groups.
                                                                    production factors.                              Define Product Functional Unit.
                                                                    Investigate Intellectual Property landscape.     Define Product implementation strategy.
                                                                    Investigate distribution and Supply Chain        Define the proposed market entry strategy.
                                                                    aspects.                                         Establish enviornmental characteristics/targets.
                                                                    Investigate Environmental Aspects and
                                                                    Impacts.
                                                                    Research relevant standards and compliance
                                                                    issues for target markets.
TASK SEQUENCE



                Plan                     Research & Generate                                        Concept                            Embody                                                           Commercialise
                PLAN & CLARIFY           RESEARCH                      CREATE                       DEVELOP CONCEPTS                   EMBODY & TEST                 DEFINE & RESOLVE                   DOCUMENT & PRODUCTIONISE

                Clarify                  Research                      Generate                     Isolate & Identify                 Develop                       Test                               Specifications
                Company                  Technical                     A wide variety of possible   Opportunities with the product     The product system &          Test system & technology,          Develop detailed specifications for manufacture
                Industry Sector          Consumer                      system solutions             system. Identify key streams for   technology. Embody ideas      through external ‘Method of
                Product & Service        Economic                                                   downstream development             functionally & structurally   Limits’ trial with end consumers   Transfer
                Target Markets           Environmental                 Communicate                                                                                                                      System & Technology into the supply chain
                                                                       The ideas in a coherent      Search & Combine                   Select & Make                 Evaluate
                Define                    Specify                       manner to all key            Across all streams for dominant    Prototype system &            Results & establish final           Troubleshoot
                Goals & Vision           Vision & Objectives           stakeholders                 themes and ideas. Review           technology with effective     amendments                         Areas where specifications and assemblies
                Reporting                Structure & Scope                                          key ideas and where possible       function for testing &
                Key Stakeholders         Outline & Deliverables        Assess                       combine critical streams           evaluation                    Resolve                            Sign Off
                Funding Mechanism        Users & Stakeholders          The ideas and stakeholder                                                                     Final design specifications         All pre-production samples against specifications
                Project Champion         Customer Requirements         feedback and document        Evaluate                           Refine                         Documents for final costing
                                         Technical Requirements        for approval to proceed      Each potential solution against    And improve system &
                                         Materials & Processes                                      established criteria and scope     technology for consumer       Approve
                                         Manufacturing & Suppliers                                  outlined in the PDS document       evaluation and testing.
                                         Supply Chain & Distribution                                                                                                 Final system & technology and
                                                                                                                                       Evaluate against criteria     specifications to proceed to
                                         Sales & Marekting                                                                             established in the PDS
                                          Product offer                                                                                                              commercialisation
                                                                                                                                       document
                                          Commuication Strategy
                                          Pricing Structure
                                         Std’s,Compliance & Testing
                                         Life Cycle Management
                                         Risk & Management

                                         Scope
                                         Plan
                                         Estimate
                                         Resource
                                         Return
DELIVERABLES




                PROJECT                  PDS PROCESS &                 GENERATE &
                                                                                                    KEY IDEAS DEFINED                  IDEAS REALISED & TESTED                                          PRODUCTION
                CLARIFICATION            DOCUMENT                      COMMUNICATE

                Prepare PDS propsal      Project Development           Capture all ideas            Concept Development                Embodiment Design             Full system testing.               Pre-Production Trials.
                to scope first stage      Specification.                 generated.                   Exploration.                       Specification.                 Full validated costing &           All technical specifications released to supply
                of project research to    Project Plans & Outlines.    Document full range of       Document the critical solution     Functional prototypes.        Breakdowns.                        chain.
                validation.               Detailed Cost Projections.   ideas covered.               streams for consideration.         Preliminary Performance       Final Approved Design &            QC and Approve all masters and approve all final
                Approve the Project       Defined Project Structure.    Assess Ideas Objectively.    Evaluate and select the key        Testing.                      Specification.                      Pre-Production for product.
                Development and           Risk Assessment.             Communicate to key           idea(s) to enter embodiment.       Consumer Evaluation &         Approve final supply chain.
                Validation phase.        Review project & approve,     stakeholders.                                                   Testing.
                                         amend or reject proposed
                                         outline.
Discovery                         PDS                             Concept              Embodiment/Detail                              Commercialisation



 PDS RESEARCH                                                        TECHNICAL DEVELOPMENT                                          COMMERCIALISATION


      R&D Strategy                                                      Research & Development                                            Product Evaluation
 Opportunity & Business Case                                                 Develop Core Products                                    Product Assessed by Distributors
                                        Secure Early                                                              Tech
                                         Distributor                                                             Transfer
 Foundation Research                    Approach prospective                     Certification                  Commercialisation            Product Trial
 Initial Research Investigation         distributors & present          Product Certification & Accreditation     Entry Phase       Product Trial carried out by Distributor
                                        vision for early buy in


                                                                                                                                         License Agreements
                                                                                                                                          HoA & Supply Agreements



                                                                                                                                              Tech Transfer
                                                                                                                                       Transfer of Assets to Distributor




  Pitch Presentation                                                           Principal Design                                             Market Release
  Create Sales Presentation                                                 Product Range & Technology                                         Product Launch
The 17 categories as outlined on the left illustrate the filing structure consistently applied across filing and accounting systems

                                                  17                                                 1                                                               and software for all Locus Research projects and development.
                                                                                                                                                                     The key six areas that these are applied to are highlighted below and demonstrate how each is applied to it’s relevant field.

                   16                                                                                                                2                               This consistent use of categories increases our efficiency and provides an easy-to-follow- workflow and development process
                                                                                                                                                                     for both Locus Research staff and their clients.




                                                                                               rifying
                                                          & Life C
                                                             Sustain Thinking




                                                                                                                          ion
                                   Tra




                                                                                             g & Cla
     15                                                                                                                                                  3



                                                                                                                        tat
                                                                   ycle
                                     inin
                                                                                                                                                                     Design Process                                                       Filing Structure




                                                                                                                   en
                                                                      ability




                                                                                                                um
                                          g&




                                                                                           Plannin
              Sa                                                                                                                                  pt




                                                                                                               c
                                               Ed




                                                                                                            Do
                 les                                                                                                                          e                       1   2   3   4   5   6   7   8   9   10 11 12 13 14 15 16 17          1   2   3   4   5   6   7   8   9   10 11 12 13 14 15 16 17
                                                                                                                                           nc
                                                  u

                       &
                                                                                                                                         Co




                                                                                                         h&
                                                 ca

                           M                                                                                                                                         Our design process employs the first six categories of the            Each number of the 17 values above represents a category
                            ar                                                                                                       &
                                                  tio


                                 ke




                                                                                                       arc
                                                                                                                                 n

14                                                                                                                           tio
                                                                                                                                                             4
                                                      n


                                    ting                                                                                   a                                         development process used consistently throughout                     we apply to our filing system as outlined in the diagram.




                                                                                                   se
                                                                                                                        Ide                                          everything we do. This continuity ensures out designs fully          This filing structure is also applied within Basecamp for


                                                                                                 Re
      Busi                                                                                                                                            tail
          ness
                   Deve                                                                                                                        t & De                conceptualise a wide range of options resulting in highly            easy file and information sharing with clients.
                           lopm                                                                                              odi         men                         resolved and functional outcomes.
                                         ent                                                                             Emb


                 lient Liaison                                                                                                       Manufacturin
13   Meetings & C

                                     m     ing                                                                     Tes
                                                                                                                          ting
                                                                                                                                     & Supply Cha
                                                                                                                                                  g
                                                                                                                                                  in             5   Commercialisation
                                                                                                                                                                      1   2   3   4   5   6   7   8   9   10 11 12 13 14 15 16 17
                                                                                                                                                                                                                                          Timekeeping
                                                                                                                                                                                                                                           1   2   3   4   5   6   7   8   9   10 11 12 13 14 15 16 17
                               g ram                                                                                             &C
                                                  ign




                       ro                                                                                                                om
                    &P
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                                                                                                                                                                     We employ the second half of the process structure to our            Through the use of internal timekeeping journals and the
                                                   s




                                                                                                                                              plia
                                                               in
                                                De




                g
            din                                                                                                                                    nce
                                                           kag




         Co                                                                                                                                                          commercialisation phase. The production of sales collateral          online Harvest time management resource we plan and
                                          ion




                                                                                                Pro & Man




 12                                                                                                                                                          6       and development of assets are created and filed under this            record time spent on different aspects of a project divided
                                                        Pac
                                         ct
                                    ra




                                                                                                   gra




                                                                                                                                                                     system for consistent application across the board.                  into the filing structure categories.
                                   te




                                                                                                                          IP
                                                      ral &
                               In




                                                                                                       mm geme



                                                                                                                              &
                                                                           Brand Content
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        11                                                                                                                                        7                  Management                                                           Invoicing
                                                                                                                 tion
                                               Prin




                                                                                                                                                                      1   2   3   4   5   6   7   8   9   10 11 12 13 14 15 16 17          1   2   3   4   5   6   7   8   9   10 11 12 13 14 15 16 17


                                   10                                      9                                       8                                                 The management of any given project is featured in a
                                                                                                                                                                     number of key steps from the full development process.
                                                                                                                                                                                                                                          Once time has been recorded against a project using the
                                                                                                                                                                                                                                          Harvest timekeeping system. These categories are also
                                                                                                                                                                     All relevant information in filed within these categories from        evident in our invoicing as clients can connect what
                                                                                                                                                                     our internal filing system through to our invoicing and               elements of a project have been worked on through these
                                                                                                                                                                     timekeeping software and documentation.                              references outlined in the invoices sent out.
Our work
These are examples of some of our work illustrating how we put these ideas and approaches into practice.

Research underpins each development;
Insight is generated from our understanding;
Delivery of a complete product solution.
Circadian
Development of a fundamentally new sleep system
Cortex
Development of an Exterior Cladding System
Prototyping
Curve
Development of a Surfboard Travel System
Prototyping image
Encircle
Non Invasive Compression Therapy
Get Sorted
  Wardrobe & Storage System
Hip Fit
Hip Impact Protection for the Eldery
@

   Male & Female        Two Protector               Fully Packaged            Established                          Operational Content                      Two Patents &                            International
Style Undergarments     Pads Varients                  Products               Supply Chain                         Management Website                      Two Design Regs                           Certification




Programme Report
DELLOCH HIP PROTECTION / JAN 2011 - DEC 2011

3,158 hours                                                                                                                                                                                           575
                             1 Ideation & Concept Development         18.8%                                                                    10000 $

                             2 Testing & Compliance                   18.4%
                             3 Research & Documentation

208,483 $
                                                                      12.4%
                                                                                                                                                                                                      drop tests
                             4 Programme Direction & Management       12.3%                                                                      8000
                             5 Meetings & Client Liaison              8.2%
                             6 Embodiment & Detail Development        7.9%
                             7 Manufacturing & Supply Chain           5.7%                                                                       6000
                             8 Print Collateral & Packaging           4.4%
                             9 Brand & Content Development            4.1%
                             10 IP & Legal                            3.6%                                                                       4000

         96%                 11 Digital & Interaction Design

                             12 Sales & Marketing
                                                                      1.7%
                                                                      1.5%
         billable            13 Travel                                <1%




                                                                                                                                                                            Prototyping
                                                                                                                                                 2000
                             14 Planning & Clarification               <1%




                                                                                  200 Hours




                                                                                                       400 Hours




                                                                                                                                  600 Hours




                                                                                                                                                            Tooling
                             15 Coding & Programming                  <1%




                                                                                                                                                                       IP
                             16 Business Development                  <1%



500   Hours
                                  PDS                                                 Shield tool                                             Cardiff Testing                               First Distributor Pitch
400
300                                                                                                                                                                                       IP filed
                                                                                                                    Active tool
200
                                                                        Alarm dev stopped
100


          JAN’11      FEB         MAR            APRIL          MAY           JUNE                  JULY                  AUG                    SEPT                 OCT                   NOV                DEC
Innovation Consulting
Since we first started we have worked on programs for advocacy, not for profit tackling issues we believed in
or have a passion for.

Six Lenses for Innovation understand innovation
within your business;
The Art of Product Development learning about the
whole development process;
Six Lenses for                                                               Case Studies
                                                                                  &
                                                                              Constraints

Innovation                                                      Creativity
                                                                & Vision
                                                                                            Consumers
                                                                                            & Markets


Six Lenses for Innovation is a process developed by Locus
Research to help companies review and assess the performance
of their product development and commercialization process or   Groups,                     Commercial
program.
                                                                Teams &                       -isation
                                                                 Culture                     Process
Cross company review
                                                                             Management
Isolate the issues                                                            & Process
Seek solutions
ACME Corporation
Product Development & Innovation Review
1    Six Lenses For Innovation                                                                                                        Case Studies
                                                                                                                                           &
                                                                                                                                       Constraints
     Six Lenses for Innovation is a process developed                                                                    Creativity                  Consumers
     by Locus Research to help companies review and        The Six Lenses for Innovation process looks through           & Vision                    & Markets
     assess the performance of their product development   six lenses at your company to identify areas of
     and commercialisation process or programme.           concern or issues that may limit innovation.                               SIX LENSES
                                                           The process draws out insights and                                            FOR
     This process seeks to understand how R&D and is       recommendations that have the ability to change                            INNOVATION
                                                                                                                         Groups,
     structured within your business and how each area,    practice and behaviour to improve development                 Teams &
                                                                                                                                                     Commercial
                                                                                                                                                       -isation
     activity and or discipline interacts and interfaces   outcomes.                                                      Culture                     Process
     together.
                                                                                                                                      Management
                                                                                                                                       & Process




 2   Acme Overall Performance
     This summary outlines your current R&D performance taken from the LIC NPD Programme Assessment.



      Across all Six Lenses                                                            your level of R&D performance



            Poor                                                               Average                                                           Excellent




 3   Indicative Performance by Lens
     Performance within each of the six lenses showing you where youare strong and where improvement may be required.

     Groups, Teams & Culture                                                          Customers & Markets

     Poor                           Average                   Excellent               Poor                             Average                             Excellent


     Group Modes                                                                       Customers
     Cross Pollination                                                                 Problem or Need
     Culture                                                                           Market Research
     Learning
                                                                                       Brand & Marketing
     Environment




     Management & Process                                                             Case Studies & Constraints

     Poor                            Average                 Excellent                 Poor                            Average                            Excellent


     Process & Approach                                                                Constraints

     Gates & Milestones                                                                Expectations
     Programme Management                                                              Barriers
     Testing, Validation & Compliance                                                  Success & Failure




     Commercialisation                                                                Creativity & Vision

     Poor                            Average                 Excellent                 Poor                            Average                            Excellent


     Business Case                                                                     Idea Sources
     Handover & Transition                                                            Creativity
     Market Entry                                                                      Vision
     Intellectual Property
     Partnerships & Alliances
The Art of
Product Development
The Art of Product Development is a three part capability development workshop
series designed to help companies become better at developing new products and
delivering them to market.


Identifying Winning Products
Successful product Development
Creating Market Value
Open Acts
Since we first started we have worked on programs for advocacy, not for profit tackling issues we believed in
or have a passion for.

Metaform sustainable materials & design;
Design room craft and design to an audience;
Life cycle thinking workshop series;
SPD guide for the designers institute;
YIA young innovator awards;
Summary
What have we learnt over the course of ten years, what is important and what are the things which define and
differentiate us from others.

Integrity in what you do;
Defined Ethos to guide your direction;
Going beyond just your own work;
Integration helps to create better products;
Operations is not just for factories;
dec




             nov             jan
                    2012



                    2011



                    2010



                    2009



                    2008
       oct                         feb

                                                 2012                                              Aug                                                   Feb                                                 Aug                                                   July                                              Jan
                                               Mar                                                 GetSorted Wardrobe & Storage System                   Blythe Rees-Jones travelled to the Italian merino   The Locus Research developed Curve Surfboard          Transition research investigation into sports     Scion commissioned Locus to undertake research
                    2007                       Locus turned 10 years old.                           released nationwide in Australia.                     supply chain as the Bella Merino Ambassador.        Travel System product won silver at the Best          and equipment future direction completed.        into exterior cladding, resulting in the successful
                                                                                                   May                                                   Rogier Simons joined Locus                           Awards in the consumer product category.             Feb                                               Guardian exterior cladding study. This became
                                                  2011                                             Locus Research presented in the                        Research as senior designer.                       Legacy Hold Taapa product won bronze at               Blythe Rees-Jones visited ISPO                    the template for the first ‘Product Development
                                               Dec                                                  Sustainable 60 Seminar Series.                       Jan                                                  the Best Awards in the Furniture category.            international sports and equipment fair          Specification’ (PDS) that Locus produces.
                    2006                       Delloch Hip Protector launched into the market.     March                                                 Coast New Zealand and Locus Research                June                                                   in Munich to further his research.                  2003
                                               Oct                                                 Locus Research sponsored the first Life Cycle           created the Louis Vuitton Pacific Series lounge     Locus Research had three finalists selected
                                                                                                                                                          interiors with Verda, Pollen and Essenze.           for the Best Awards: Telecom5up by                      2004                                           Aug
                                               ‘Success Grows on Wooly Backs’ article               Management Conference in New Zealand.                                                                                                                                                                            Ryder Meggitt, graduate from Glasgow University
                                                featured Prolan new Lanolin lubricant.             Young Innovator Awards launched                       Locus Research opened Studio Sixbee in               Kylie Baker (student), Taapa (furniture),            Oct
                                                                                                                                                          Ponsonby, Auckland. Vicky Teinaki joins the         and Curve Surf (consumer product).                   Urbis magazine featured Locus Research and         Design Engineering course, joined Locus for a
                                               Sept                                                 in the Bay of Plenty.                                                                                                                                                                                             9-month internship in sustainable product design.
                                                                                                                                                          Locus Research team as an interaction designer.                                                           a design approach with new materials.
                                               Blythe Rees-Jones joined the board of the           Feb                                                                                                          2006
                    2005                        Designers Institute of New Zealand.                Vicky Teinaki attended ‘IXD 10’ in Georgia, US.          2008                                                                                                   Aug-Oct                                           July
                                                                                                                                                                                                             Nov                                                   Locus Research undertook the development          Neil Tierney, graduate from Glasgow
                                               Aug                                                    2009                                               Dec                                                 Locus Research Transform proposal accepted             and project management of the Bombay              University Design Engineering course,
                                               Blythe Rees-Jones judged the Best                                                                         Design leader Blythe Rees-Jones was selected         by the board of Textiles New Zealand.                 Sapphire Design Room at Air New Zealand           joined Locus for an internship in sustainable
                                                Awards: Product section.                           Dec                                                    to be the 2009 Bella Merino Ambassador.                                                                                                                     product design and completed the
                                                                                                   Locus Research named Overall                                                                              Sept                                                   Fashion Week with great success.
                                                                                                                                                                                                                                                                                                                      Circadian System Life Cycle Analysis.
                    2004                       Jun                                                  Exemplar (Small Business) in the                     Nov                                                 Blythe Rees-Jones awarded a                           Sept
                                               Dr. Wayne Mapp, Minister for Research Science        Fairfax Media/PricewaterhouseCoopers                 Timothy Allan travelled to Ireland to present at     professional membership to DINZ.                     Blythe Rees-Jones joined Lightweight              June
                                                and Technology visited Locus Research Studio.       Sustainable 60 Challenge.                             ‘Re-Form 08’ on Life Cycle Thinking. He attended   Aug                                                    Medical for a reciprocal internship in           Metaform03 exhibition premiered at the Auckland
                                               May                                                                                                        and visited:                                       Timothy Allan appointed as a judge                     Glasgow and London for nine months.               Museum (June-Sept03) with a follow on
                                                                                                   Nov                                                    1.Michael Braungart’s Nutec conference;                                                                                                                     exhibition at the Dowse (Nov03-Jan04).
                                               Locus teamed up with Motovated Design               Locus Research appointed to MFE Product                                                                    for the sustainable product design                   Aug
                                                & Analysis for the first ‘Successful                                                                       2.TU Delft (Holland) DFS department;                award for the 2006 Best Awards.                                                                        Mar
                                                                                                    Stewardship Assessors panel.                          3.Milano Polytech, Ezio Manzini;                                                                         Timothy Allan appointed the external design
                    2003                        Product Development Seminar’.                      Principal Timothy Allan presented ‘Design for a        4.Frog Design, Milan;                              June                                                   director of Legacy Timber Ltd to assist in the   ID Graduate Jared Mankelow joined Locus.
                                               Apr                                                  Sustainable World’ at World Usability Day.            5.Therefore Design, London;                        Karoline Jonsson, a design engineering                 development of new product for market.              2002
                                               Locus featured on AMP – Growing                     Oct                                                    6.Onzo, London;                                     intern from Chalmers University, and graphic         July
                                                Business on TVOne.                                                                                                                                            designer Ailie Rundle joined the Locus team.                                                           Oct
                                                                                                   Encircle Medical Devices reached the semi-finals        7.Lightweight Medical, Glasgow.                                                                          Locus Research established a formal               Jeeves Table selected & exhibited at Interiuer02 in
                                               Encircle won a Medical Design Excellence             in the New Zealand ‘Focus on Health’ Challenge.                                                          May                                                    alliance with Tim Grant, associate director
                                                Award (MDEA) in the US.                                                                                  Jun-Aug                                                                                                                                                      Belgium (Kortrijkt), Design for Europe competition.
                                                                                                   Locus Research completed the ‘Building                                                                    Timothy Allan gave a lecture on                        of the RMIT Centre for Sustainable Design
sept                                     mar   Mar                                                  Blocks of Sustainable Design’
                                                                                                                                                         Locus Research co-hosted the Life Cycle
                                                                                                                                                          Thinking Series held at Unitec, Auckland.           Sustainable Product Design for Otago                  and director of Life Cycle Strategies.           Aug
                                               Encircle selected as a finalist in the DuPont                                                                                                                   University and Otago Polytechnic.                    Locus Research gained a formal alliance with      ID Graduate Blythe Rees Jones joined
                                                                                                   Sept                                                  Locus Research and Scion co-sponsored                                                                                                                        Locus; Blythe was awarded Best Young
                                                Australasian Innovation Awards.                    Cortex Exterior Cladding System for Pacific Wood        the Sustainable Design and Innovation              Locus Research started the collaborative project       Lightweight Medical Ltd (UK) to undertake
                                                                                                                                                                                                              Compass investigating the US market for major         collaborative research and commercial work in     Product Design at Best Awards 2001.
                                               Feb                                                  Products won silver at the Best Awards in the         award for the SBN Awards. Timothy Allan
                                               Jono Jones joined the Locus team                     non-consumer category and was one of only two         and Trevor Stuthridge judged finalists.              forestry companies Panpac and Tenon.                  the area of sustainable product development.     May-June
                                                on a design internship.                             finalists for the Sustainable Product Design Award.                                                       April                                                 June                                              Locus established Metaform03 concept and
                                                                                                                                                         Feb                                                                                                                                                          developed the exhibition and competition
                                               ‘Advances in Therapy’ medical paper published       Drybase won bronze at the Best Awards                 Curve Surf exhibited as a finalist at                Report into the European context of                   Timothy Allan appointed as advisor to the
                                                on Encircle Compression Therapy.                    in the non-consumer category.                                                                             Sustainable Product Design completed                  London Sustainable Design Collective.             format, including the procurement of major
                                                                                                                                                          renowned sporting fair ISPO.                                                                                                                                sponsors Carter Holt Harvey and Prodesign.
                                                                                                   Aug                                                   Locus Research committed to the establishment        for the Ministry for the Environment.                Simple Vision range launched
                                                  2010                                                                                                                                                                                                              at EON Design Centre.                            Mar
                                                                                                   Cortex awarded Sustainable Design and Innovation       of a Life Cycle Thinking studio course at Unitec      2005
                                               Dec                                                  category for central and southern areas in the NZI    with Hothouse director Dr. Cris de Groot                                                                 May                                               Timothy Allan established a design
                                               Engineer Chris Brown rejoined Locus design           National Sustainable Business Network Awards.                                                            Nov                                                   Circadian Living System selected as one            company that will specialise in the area
                                                team to work on the Delloch Hip Protector.                                                               Jan                                                 Simple Vision range released into New                                                                    of Sustainable Product Design.
                                                                                                   Locus organised Tom Sutton, GM                        Locus Research relocated to new premises                                                                   of only 13 finalists for all categories in the
                                               Oct                                                  Frog Milan, to speak at AUT on the                                                                        Zealand stores nationwide with a                      Dupont Australasian Innovation Awards
                                                                                                                                                          at ‘Studio Mauao’ at the base of Mount              great response from consumers.
                                               ‘Bay Innovators Pile up the Design Awards’           development of medical devices.                       Maunganui, 100 meters from the beach.                                                                     in Melbourne from more than 90 entries.
                                                article in the Bay of Plenty Times about           Vicky Teinaki attended ‘UX Australia’.                                                                    Oct                                                    Timothy Allan flew to Melbourne for the
                                                the Locus Research design team.                    May                                                     2007                                              Timothy delivered ‘Life Cycle Thinking’ paper          awards met Australian Minister for Science
                                               ‘Making Products Better by Design’ article by Yoh   Principal Timothy Allan travelled to Asia to          Nov                                                  at the sustainable business conference                and Dupont Australasia managing director.
                                                Kar Lee on Locus Research and how we work.          speak on Life Cycle Thinking in Shanghai             Transform Project was successfully concluded         for the Sustainable Business Network.                April
                                               Encircle & Forester appeared on Campbell             and Beijing at Impressions Symposium for              with all six finalist companies awarded funding.    Sept                                                  Simple Vision awarded highly commended
                                                Live with Blythe Rees-Jones.                        Fortune 500 company Avery Dennison.                                                                      Josh Astill joined Locus to undertake research in      at Designex04 in Sydney.
                                               Encircle won silver at the Best Awards                                                                    Oct
                                                                                                   Timothy Allan spoke at Phillips Hong                  Tony Clifford, President of PMA, presented           Sustainable Product Design at TU Delft in Holland,   Timothy Allan completed experimental Life
                                                & Forester awarded bronze.                          Kong Design Studio on Life Cycle                                                                          co-funded by the Ministry for Environment.            Cycle Analysis for UK based BEP (Business
                                                                                                                                                          Compass findings to the PMA delegates.
                                               Sept                                                 Thinking and visited Dell in Taiwan.                                                                                                                            Environment Partnership) in collaboration
                                               Timothy Allan made a Fellow of the Designers                                                                                                                                                                         with Lightweight Medical Devices (UK).
                                                Institute of New Zealand (DINZ).




       aug                         apr




             july            may




                      june

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  • 1. Ten a measure of success Locus Research product development This is a presentation about Locus Research, Where we come from, Who we are, How we work and how we have benefited from this. Timothy Allan founder http:www.locusresearch.com
  • 2. Ten a measure of success Locus Research product development This is a presentation about Locus Research, Where we come from, Who we are, How we work and how we have benefited from this. Timothy Allan founder http:www.locusresearch.com
  • 3. Powhiri a welcome Add information about the Powhiri from Te Ao Karanga the call; Whaikorero the formal speeches. http://www.teara.govt.nz/en/1966/aotearoa/1
  • 4. Aotearoa Ao~tea~roa Aotearoa is made up of either two or three words, Aotea and roa or Ao tea and roa. Aotea could be the name of one of the canoes of the great migration, the great magellan cloud near the bright star Canopus in summer, a bird or even food; Ao is a cloud, dawn, daytime, or world; Tea white or clear, perhaps bright, while Roa means long or tall. http://www.teara.govt.nz/en/1966/aotearoa/1
  • 5. New Zealand Aotearoa Ao~tea~roa The land of the long white cloud Aotearoa is made up of either two or three words, Aotea and roa or Ao tea and roa. Aotea could be the name of one of the canoes of the great migration, the great magellan cloud near the bright star Canopus in summer, a bird or even food; Ao is a cloud, dawn, daytime, or world; Tea white or clear, perhaps bright, while Roa means long or tall. http://www.teara.govt.nz/en/1966/aotearoa/1
  • 7. Monterrey Mexico Aotearoa New Zealand
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  • 18. Culture Your culture is an expression of who you are, your are influenced by where you come from. It Educates your idealogy. Isolation finds its place; Independance is a developed trait that was required; Resourcefulness means long or tall.
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  • 37. Locus Research Our approach to work is both a product of our place and where we are from, and our desire to think differently about what we do and how we do it. What do we do; Why do we do it; How do we work
  • 38. We develop products & take them to market. We research, create, develop, test and deliver products to market. 85% of all products to market in 10 years; Research underpins this performance
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  • 40. LCT Leadership and Conference Papers/ Industry Collaboration Active Involvement In Education Presentations and Exchanges Design-related Events (educational leadership, (research/science (collaborative/business (industry leadership, design enlightening, guiding, leadership, cutting edge leadership, strategic, commitment/relevance, raising empowering, enabling) research, expertise) cross-domain, awareness, spectacular) knowledge sharing) METHODS OF GROWTH Branches And Leaves Individual Specialties, Leading Projects Integration through diversity OFFERING Main Trunk PRODUCT DEVELOPMENT Systems focused Working with businesses from different sectors and sizes Product Brand Business Sustainability specialists aware savvy experts FOUNDATI FOUNDATION Roots Company Ethos Root The belief that accountability does not inhibit creativity Applied Research Tranparent and Established Commitment Originality (empathy and Evidential Processes To Sustainability (Creativity, independance, perceptiveness, (authenticity, analytics, (integrity, experience, insight) understanding process, rigour, focus) method) benchmarking)
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  • 42. The Generalist It is necessary to have a wide range of skills to develop products in New Zealand. This lack of specialisation is not a substitute for knowledge in particular areas but pushes you to learn more about the whole process. Isolation means you just need to do it; Self Reliance no one else will do it for you.
  • 43. Common Skills we apply through the delivery of all of our work Research Develop Manage Product & Service Brand & Graphic Life CycleThinking Business/Commercial The areas we actively integrate in our workflow
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  • 45. The Environment Raw materials & energy SYSTEM UNDER ANALYSIS agement Waste Man Emissions to air, land & water
  • 46. The product system Defines all the important aspects of the product 1. What is the ‘core function’ of the product (describes it as a service); 2. Who the users, customers, stakeholders, and influencers; 3. What the product requirements are; a. Customer; b. User; c. Stakeholder; d. Technical; 4. What the product life cycle and interactions are ; 5. How it is intended to be produced (materials and processes).
  • 47. Product System Requirements User Groups Stakeholders Product Life Cycle C ustomer Technical Requirements Requirements Manufacturing Distribution Retail Use Disposal Requirements Customer Stakeholder Production Distribution Retail Use Disposal User Technical
  • 48. Product Development Process a life cycle perspective The product development process as illustrated through the life cycle of a native Kauri tree Kauri forests are among the most ancient in the world. The antecedents of the kauri appeared during the Jurassic period (between 190 and 135 million years ago). Although the kauri is among the most ancient trees in the world, it has developed a unique niche in the fores research idea prototype production to market in market seed developed seed seedling sapling ricker mature kauri The seed of the magestic Kauri is dispersed If the seed finds itself in dry but cool As a seedling they will develop The young sapling bristles After 50 years or more the trees will reach the The final size of a Kauri is often after pollination by the wind travelling a conditions and isn’t deposited too oblong shaped green or reddish up a and grows a spiky forest canopy. The tree will slow it’s upward determined by it’s conditions, but can distance of up to 1.5 km before settling deeply or eaten by insects or birdlife it borwn leaves quickly dependnig coat developing at a rate of streak and start to broaden and develop grow upwards of ideally in the cool moist foliage under the will germinate and shed it’s coat after on how much direct sunlight they approximately 10-25cm a year. the iconic crown it is well known for. During 30-40 metres high and several metres Manuka tree. The Kauri seeds special 35 days. Kauri seeds have bee known are exposed too. this time it will also start to shed the lower wide. Kauri can survive for thousands of wing like form helps to carry it far from the to develop on fallen trees or even in the branches in a process called abscission years the oldest in New Zealand being parent tree allowing it to grow gradually and litter at the base of the parent tree, a very leaving the trunk free of knots to become estimated at between broaden over decades.(Stewart, Kauri, 2008) hardy habitat. what’s known as ‘poles’ or ‘rickers’. 1200-1500 years.
  • 49. our framework Our work has evolved from a series of frameworks covering individual disciplines to a unified development structure. not a prescriptive process for development; a descriptive framework to deliver consistently.
  • 50. Discovery PDS Technical Development Commercialisation PHASE 01 PHASE 02 PHASE 03 PHASE 04 PHASE 05 01 Planning 02 Research 03 Concept 04 Embody & Detail Commercialise PLAN & CLARIFY FOUNDATION RESEARCH DEVELOP CONCEPTS IDEA EMBODY & PRE PRODUCTION SALES & MARKETING Defined Project Scoped Technical Principle Final Design & Research Development Solution & Transfer
  • 51. TASK SEQUENCE Planning Research Communicate PLAN & CLARIFY RESEARCH SPECIFY SCOPE COMMUNICATE Into the industry product context and market Technical Should define the following: Plan Present conditions that drive sales in the product Define technical performance requirements category. This is deliberately broad to establish Goals Cost Discuss and other technical factors such as Standards. connections between the consumer, the product, the market and the distribution and Range sale of the product. Consumer Resource Assess Define the consumer and market trends to The Project understand where the product category is Performance Risk Review moving and identify design opportunities. The Product Programme Payback Conclusions Economic The Company Define the price points and margins along with Product Strategy Decision other economic factors. The Market Market Strategy Environmental Define product sustainability in the context of The Consumer the product category using initial tool sets. DELIVERABLES CLARIFICATION RESEARCH DEFINITION SCOPE COMMUNICATION Defined Project and its Objectives. Define Customer Requirements. Set Design Goals/Objectives. Project plan. Present the Documented PDS for review. Define and outline the Product, Service, or Define Technical Requirements. Define intended product item/range. Risk Assessment and Management. Management review and clarification. System. Define Intended markets, investigate drivers Set Performance Goals. Financial Assessment (ROI, IRR, NPV). Assessment of the project viability. v Detail Company Specific Information. and product positioning. Set Technical Targets. Resource Requirements. Decision to proceed, request further Define the Markets. Investigate competing product price points, Define testing & development programme. Provisional Costing. information or to stop. Identify the primary consumers/users. performance levels and general attributes. Define Product Life Cycle/Product System in Document Resource and/or material and relation to user groups. production factors. Define Product Functional Unit. Investigate Intellectual Property landscape. Define Product implementation strategy. Investigate distribution and Supply Chain Define the proposed market entry strategy. aspects. Establish enviornmental characteristics/targets. Investigate Environmental Aspects and Impacts. Research relevant standards and compliance issues for target markets.
  • 52. TASK SEQUENCE Plan Research & Generate Concept Embody Commercialise PLAN & CLARIFY RESEARCH CREATE DEVELOP CONCEPTS EMBODY & TEST DEFINE & RESOLVE DOCUMENT & PRODUCTIONISE Clarify Research Generate Isolate & Identify Develop Test Specifications Company Technical A wide variety of possible Opportunities with the product The product system & Test system & technology, Develop detailed specifications for manufacture Industry Sector Consumer system solutions system. Identify key streams for technology. Embody ideas through external ‘Method of Product & Service Economic downstream development functionally & structurally Limits’ trial with end consumers Transfer Target Markets Environmental Communicate System & Technology into the supply chain The ideas in a coherent Search & Combine Select & Make Evaluate Define Specify manner to all key Across all streams for dominant Prototype system & Results & establish final Troubleshoot Goals & Vision Vision & Objectives stakeholders themes and ideas. Review technology with effective amendments Areas where specifications and assemblies Reporting Structure & Scope key ideas and where possible function for testing & Key Stakeholders Outline & Deliverables Assess combine critical streams evaluation Resolve Sign Off Funding Mechanism Users & Stakeholders The ideas and stakeholder Final design specifications All pre-production samples against specifications Project Champion Customer Requirements feedback and document Evaluate Refine Documents for final costing Technical Requirements for approval to proceed Each potential solution against And improve system & Materials & Processes established criteria and scope technology for consumer Approve Manufacturing & Suppliers outlined in the PDS document evaluation and testing. Supply Chain & Distribution Final system & technology and Evaluate against criteria specifications to proceed to Sales & Marekting established in the PDS Product offer commercialisation document Commuication Strategy Pricing Structure Std’s,Compliance & Testing Life Cycle Management Risk & Management Scope Plan Estimate Resource Return DELIVERABLES PROJECT PDS PROCESS & GENERATE & KEY IDEAS DEFINED IDEAS REALISED & TESTED PRODUCTION CLARIFICATION DOCUMENT COMMUNICATE Prepare PDS propsal Project Development Capture all ideas Concept Development Embodiment Design Full system testing. Pre-Production Trials. to scope first stage Specification. generated. Exploration. Specification. Full validated costing & All technical specifications released to supply of project research to Project Plans & Outlines. Document full range of Document the critical solution Functional prototypes. Breakdowns. chain. validation. Detailed Cost Projections. ideas covered. streams for consideration. Preliminary Performance Final Approved Design & QC and Approve all masters and approve all final Approve the Project Defined Project Structure. Assess Ideas Objectively. Evaluate and select the key Testing. Specification. Pre-Production for product. Development and Risk Assessment. Communicate to key idea(s) to enter embodiment. Consumer Evaluation & Approve final supply chain. Validation phase. Review project & approve, stakeholders. Testing. amend or reject proposed outline.
  • 53. Discovery PDS Concept Embodiment/Detail Commercialisation PDS RESEARCH TECHNICAL DEVELOPMENT COMMERCIALISATION R&D Strategy Research & Development Product Evaluation Opportunity & Business Case Develop Core Products Product Assessed by Distributors Secure Early Tech Distributor Transfer Foundation Research Approach prospective Certification Commercialisation Product Trial Initial Research Investigation distributors & present Product Certification & Accreditation Entry Phase Product Trial carried out by Distributor vision for early buy in License Agreements HoA & Supply Agreements Tech Transfer Transfer of Assets to Distributor Pitch Presentation Principal Design Market Release Create Sales Presentation Product Range & Technology Product Launch
  • 54. The 17 categories as outlined on the left illustrate the filing structure consistently applied across filing and accounting systems 17 1 and software for all Locus Research projects and development. The key six areas that these are applied to are highlighted below and demonstrate how each is applied to it’s relevant field. 16 2 This consistent use of categories increases our efficiency and provides an easy-to-follow- workflow and development process for both Locus Research staff and their clients. rifying & Life C Sustain Thinking ion Tra g & Cla 15 3 tat ycle inin Design Process Filing Structure en ability um g& Plannin Sa pt c Ed Do les e 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 nc u & Co h& ca M Our design process employs the first six categories of the Each number of the 17 values above represents a category ar & tio ke arc n 14 tio 4 n ting a development process used consistently throughout we apply to our filing system as outlined in the diagram. se Ide everything we do. This continuity ensures out designs fully This filing structure is also applied within Basecamp for Re Busi tail ness Deve t & De conceptualise a wide range of options resulting in highly easy file and information sharing with clients. lopm odi men resolved and functional outcomes. ent Emb lient Liaison Manufacturin 13 Meetings & C m ing Tes ting & Supply Cha g in 5 Commercialisation 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 Timekeeping 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 g ram &C ign ro om &P g We employ the second half of the process structure to our Through the use of internal timekeeping journals and the s plia in De g din nce kag Co commercialisation phase. The production of sales collateral online Harvest time management resource we plan and ion Pro & Man 12 6 and development of assets are created and filed under this record time spent on different aspects of a project divided Pac ct ra gra system for consistent application across the board. into the filing structure categories. te IP ral & In mm geme & Brand Content l& Le ta e D nt llate a ga gi Di l irec t Co 11 7 Management Invoicing tion Prin 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 10 9 8 The management of any given project is featured in a number of key steps from the full development process. Once time has been recorded against a project using the Harvest timekeeping system. These categories are also All relevant information in filed within these categories from evident in our invoicing as clients can connect what our internal filing system through to our invoicing and elements of a project have been worked on through these timekeeping software and documentation. references outlined in the invoices sent out.
  • 55. Our work These are examples of some of our work illustrating how we put these ideas and approaches into practice. Research underpins each development; Insight is generated from our understanding; Delivery of a complete product solution.
  • 56. Circadian Development of a fundamentally new sleep system
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  • 62. Cortex Development of an Exterior Cladding System
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  • 67. Curve Development of a Surfboard Travel System
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  • 82. Get Sorted Wardrobe & Storage System
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  • 88. Hip Fit Hip Impact Protection for the Eldery
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  • 98. @ Male & Female Two Protector Fully Packaged Established Operational Content Two Patents & International Style Undergarments Pads Varients Products Supply Chain Management Website Two Design Regs Certification Programme Report DELLOCH HIP PROTECTION / JAN 2011 - DEC 2011 3,158 hours 575 1 Ideation & Concept Development 18.8% 10000 $ 2 Testing & Compliance 18.4% 3 Research & Documentation 208,483 $ 12.4% drop tests 4 Programme Direction & Management 12.3% 8000 5 Meetings & Client Liaison 8.2% 6 Embodiment & Detail Development 7.9% 7 Manufacturing & Supply Chain 5.7% 6000 8 Print Collateral & Packaging 4.4% 9 Brand & Content Development 4.1% 10 IP & Legal 3.6% 4000 96% 11 Digital & Interaction Design 12 Sales & Marketing 1.7% 1.5% billable 13 Travel <1% Prototyping 2000 14 Planning & Clarification <1% 200 Hours 400 Hours 600 Hours Tooling 15 Coding & Programming <1% IP 16 Business Development <1% 500 Hours PDS Shield tool Cardiff Testing First Distributor Pitch 400 300 IP filed Active tool 200 Alarm dev stopped 100 JAN’11 FEB MAR APRIL MAY JUNE JULY AUG SEPT OCT NOV DEC
  • 99. Innovation Consulting Since we first started we have worked on programs for advocacy, not for profit tackling issues we believed in or have a passion for. Six Lenses for Innovation understand innovation within your business; The Art of Product Development learning about the whole development process;
  • 100. Six Lenses for Case Studies & Constraints Innovation Creativity & Vision Consumers & Markets Six Lenses for Innovation is a process developed by Locus Research to help companies review and assess the performance of their product development and commercialization process or Groups, Commercial program. Teams & -isation Culture Process Cross company review Management Isolate the issues & Process Seek solutions
  • 101. ACME Corporation Product Development & Innovation Review 1 Six Lenses For Innovation Case Studies & Constraints Six Lenses for Innovation is a process developed Creativity Consumers by Locus Research to help companies review and The Six Lenses for Innovation process looks through & Vision & Markets assess the performance of their product development six lenses at your company to identify areas of and commercialisation process or programme. concern or issues that may limit innovation. SIX LENSES The process draws out insights and FOR This process seeks to understand how R&D and is recommendations that have the ability to change INNOVATION Groups, structured within your business and how each area, practice and behaviour to improve development Teams & Commercial -isation activity and or discipline interacts and interfaces outcomes. Culture Process together. Management & Process 2 Acme Overall Performance This summary outlines your current R&D performance taken from the LIC NPD Programme Assessment. Across all Six Lenses your level of R&D performance Poor Average Excellent 3 Indicative Performance by Lens Performance within each of the six lenses showing you where youare strong and where improvement may be required. Groups, Teams & Culture Customers & Markets Poor Average Excellent Poor Average Excellent Group Modes Customers Cross Pollination Problem or Need Culture Market Research Learning Brand & Marketing Environment Management & Process Case Studies & Constraints Poor Average Excellent Poor Average Excellent Process & Approach Constraints Gates & Milestones Expectations Programme Management Barriers Testing, Validation & Compliance Success & Failure Commercialisation Creativity & Vision Poor Average Excellent Poor Average Excellent Business Case Idea Sources Handover & Transition Creativity Market Entry Vision Intellectual Property Partnerships & Alliances
  • 102. The Art of Product Development The Art of Product Development is a three part capability development workshop series designed to help companies become better at developing new products and delivering them to market. Identifying Winning Products Successful product Development Creating Market Value
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  • 104. Open Acts Since we first started we have worked on programs for advocacy, not for profit tackling issues we believed in or have a passion for. Metaform sustainable materials & design; Design room craft and design to an audience; Life cycle thinking workshop series; SPD guide for the designers institute; YIA young innovator awards;
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  • 120. Summary What have we learnt over the course of ten years, what is important and what are the things which define and differentiate us from others. Integrity in what you do; Defined Ethos to guide your direction; Going beyond just your own work; Integration helps to create better products; Operations is not just for factories;
  • 121. dec nov jan 2012 2011 2010 2009 2008 oct feb 2012 Aug Feb Aug July Jan Mar GetSorted Wardrobe & Storage System Blythe Rees-Jones travelled to the Italian merino The Locus Research developed Curve Surfboard Transition research investigation into sports Scion commissioned Locus to undertake research 2007 Locus turned 10 years old. released nationwide in Australia. supply chain as the Bella Merino Ambassador. Travel System product won silver at the Best and equipment future direction completed. into exterior cladding, resulting in the successful May Rogier Simons joined Locus Awards in the consumer product category. Feb Guardian exterior cladding study. This became 2011 Locus Research presented in the Research as senior designer. Legacy Hold Taapa product won bronze at Blythe Rees-Jones visited ISPO the template for the first ‘Product Development Dec Sustainable 60 Seminar Series. Jan the Best Awards in the Furniture category. international sports and equipment fair Specification’ (PDS) that Locus produces. 2006 Delloch Hip Protector launched into the market. March Coast New Zealand and Locus Research June in Munich to further his research. 2003 Oct Locus Research sponsored the first Life Cycle created the Louis Vuitton Pacific Series lounge Locus Research had three finalists selected interiors with Verda, Pollen and Essenze. for the Best Awards: Telecom5up by 2004 Aug ‘Success Grows on Wooly Backs’ article Management Conference in New Zealand. Ryder Meggitt, graduate from Glasgow University featured Prolan new Lanolin lubricant. Young Innovator Awards launched Locus Research opened Studio Sixbee in Kylie Baker (student), Taapa (furniture), Oct Ponsonby, Auckland. Vicky Teinaki joins the and Curve Surf (consumer product). Urbis magazine featured Locus Research and Design Engineering course, joined Locus for a Sept in the Bay of Plenty. 9-month internship in sustainable product design. Locus Research team as an interaction designer. a design approach with new materials. Blythe Rees-Jones joined the board of the Feb 2006 2005 Designers Institute of New Zealand. Vicky Teinaki attended ‘IXD 10’ in Georgia, US. 2008 Aug-Oct July Nov Locus Research undertook the development Neil Tierney, graduate from Glasgow Aug 2009 Dec Locus Research Transform proposal accepted and project management of the Bombay University Design Engineering course, Blythe Rees-Jones judged the Best Design leader Blythe Rees-Jones was selected by the board of Textiles New Zealand. Sapphire Design Room at Air New Zealand joined Locus for an internship in sustainable Awards: Product section. Dec to be the 2009 Bella Merino Ambassador. product design and completed the Locus Research named Overall Sept Fashion Week with great success. Circadian System Life Cycle Analysis. 2004 Jun Exemplar (Small Business) in the Nov Blythe Rees-Jones awarded a Sept Dr. Wayne Mapp, Minister for Research Science Fairfax Media/PricewaterhouseCoopers Timothy Allan travelled to Ireland to present at professional membership to DINZ. Blythe Rees-Jones joined Lightweight June and Technology visited Locus Research Studio. Sustainable 60 Challenge. ‘Re-Form 08’ on Life Cycle Thinking. He attended Aug Medical for a reciprocal internship in Metaform03 exhibition premiered at the Auckland May and visited: Timothy Allan appointed as a judge Glasgow and London for nine months. Museum (June-Sept03) with a follow on Nov 1.Michael Braungart’s Nutec conference; exhibition at the Dowse (Nov03-Jan04). Locus teamed up with Motovated Design Locus Research appointed to MFE Product for the sustainable product design Aug & Analysis for the first ‘Successful 2.TU Delft (Holland) DFS department; award for the 2006 Best Awards. Mar Stewardship Assessors panel. 3.Milano Polytech, Ezio Manzini; Timothy Allan appointed the external design 2003 Product Development Seminar’. Principal Timothy Allan presented ‘Design for a 4.Frog Design, Milan; June director of Legacy Timber Ltd to assist in the ID Graduate Jared Mankelow joined Locus. Apr Sustainable World’ at World Usability Day. 5.Therefore Design, London; Karoline Jonsson, a design engineering development of new product for market. 2002 Locus featured on AMP – Growing Oct 6.Onzo, London; intern from Chalmers University, and graphic July Business on TVOne. designer Ailie Rundle joined the Locus team. Oct Encircle Medical Devices reached the semi-finals 7.Lightweight Medical, Glasgow. Locus Research established a formal Jeeves Table selected & exhibited at Interiuer02 in Encircle won a Medical Design Excellence in the New Zealand ‘Focus on Health’ Challenge. May alliance with Tim Grant, associate director Award (MDEA) in the US. Jun-Aug Belgium (Kortrijkt), Design for Europe competition. Locus Research completed the ‘Building Timothy Allan gave a lecture on of the RMIT Centre for Sustainable Design sept mar Mar Blocks of Sustainable Design’ Locus Research co-hosted the Life Cycle Thinking Series held at Unitec, Auckland. Sustainable Product Design for Otago and director of Life Cycle Strategies. Aug Encircle selected as a finalist in the DuPont University and Otago Polytechnic. Locus Research gained a formal alliance with ID Graduate Blythe Rees Jones joined Sept Locus Research and Scion co-sponsored Locus; Blythe was awarded Best Young Australasian Innovation Awards. Cortex Exterior Cladding System for Pacific Wood the Sustainable Design and Innovation Locus Research started the collaborative project Lightweight Medical Ltd (UK) to undertake Compass investigating the US market for major collaborative research and commercial work in Product Design at Best Awards 2001. Feb Products won silver at the Best Awards in the award for the SBN Awards. Timothy Allan Jono Jones joined the Locus team non-consumer category and was one of only two and Trevor Stuthridge judged finalists. forestry companies Panpac and Tenon. the area of sustainable product development. May-June on a design internship. finalists for the Sustainable Product Design Award. April June Locus established Metaform03 concept and Feb developed the exhibition and competition ‘Advances in Therapy’ medical paper published Drybase won bronze at the Best Awards Curve Surf exhibited as a finalist at Report into the European context of Timothy Allan appointed as advisor to the on Encircle Compression Therapy. in the non-consumer category. Sustainable Product Design completed London Sustainable Design Collective. format, including the procurement of major renowned sporting fair ISPO. sponsors Carter Holt Harvey and Prodesign. Aug Locus Research committed to the establishment for the Ministry for the Environment. Simple Vision range launched 2010 at EON Design Centre. Mar Cortex awarded Sustainable Design and Innovation of a Life Cycle Thinking studio course at Unitec 2005 Dec category for central and southern areas in the NZI with Hothouse director Dr. Cris de Groot May Timothy Allan established a design Engineer Chris Brown rejoined Locus design National Sustainable Business Network Awards. Nov Circadian Living System selected as one company that will specialise in the area team to work on the Delloch Hip Protector. Jan Simple Vision range released into New of Sustainable Product Design. Locus organised Tom Sutton, GM Locus Research relocated to new premises of only 13 finalists for all categories in the Oct Frog Milan, to speak at AUT on the Zealand stores nationwide with a Dupont Australasian Innovation Awards at ‘Studio Mauao’ at the base of Mount great response from consumers. ‘Bay Innovators Pile up the Design Awards’ development of medical devices. Maunganui, 100 meters from the beach. in Melbourne from more than 90 entries. article in the Bay of Plenty Times about Vicky Teinaki attended ‘UX Australia’. Oct Timothy Allan flew to Melbourne for the the Locus Research design team. May 2007 Timothy delivered ‘Life Cycle Thinking’ paper awards met Australian Minister for Science ‘Making Products Better by Design’ article by Yoh Principal Timothy Allan travelled to Asia to Nov at the sustainable business conference and Dupont Australasia managing director. Kar Lee on Locus Research and how we work. speak on Life Cycle Thinking in Shanghai Transform Project was successfully concluded for the Sustainable Business Network. April Encircle & Forester appeared on Campbell and Beijing at Impressions Symposium for with all six finalist companies awarded funding. Sept Simple Vision awarded highly commended Live with Blythe Rees-Jones. Fortune 500 company Avery Dennison. Josh Astill joined Locus to undertake research in at Designex04 in Sydney. Encircle won silver at the Best Awards Oct Timothy Allan spoke at Phillips Hong Tony Clifford, President of PMA, presented Sustainable Product Design at TU Delft in Holland, Timothy Allan completed experimental Life & Forester awarded bronze. Kong Design Studio on Life Cycle co-funded by the Ministry for Environment. Cycle Analysis for UK based BEP (Business Compass findings to the PMA delegates. Sept Thinking and visited Dell in Taiwan. Environment Partnership) in collaboration Timothy Allan made a Fellow of the Designers with Lightweight Medical Devices (UK). Institute of New Zealand (DINZ). aug apr july may june